Hotel activity planning

Hotel event planning 1 In order to improve the service quality of the front office, lay a good foundation for the opening of the hotel, and fully display the spiritual civilization of the front office, the "service star" selection activity is specially carried out, and the scheme is as follows:

First, the scope of choice

All the staff in the front office.

Second, the selection topic

Three "Front Office Service Stars" are selected every month.

Third, the selection conditions

(1) Necessary conditions

1, working continuously at the front desk for more than 3 months;

2. Abide by the hotel attendance discipline, and there was no absence in the month; I have not been punished for more than one fault for a whole month.

3. Have strong business skills and good service awareness; Full of team spirit; Excellent performance in life, high moral character;

(2) Detailed conditions and rules

1, gfd meets the requirements of hotels and departments.

2. He played an important role in this position, completed his work well, and was unanimously recognized and praised by customers and department personnel.

3. Be dedicated, helpful, warm and polite to guests, get along well with colleagues, and respect and obey leaders.

4, can quickly reflect the opinions and complaints of the guests, to meet the needs of the guests; There were no guest complaints and major accidents in that month;

5. Put forward reasonable suggestions on service, business skills, management, safety, environmental protection, energy saving and consumption reduction.

6. Actively participate in various trainings and activities organized by hotels or departments. Four. Selection Procedure The selection of service stars adopts the method of "recommendation by districts, centralized examination and approval, and unified commendation".

(1) On the basis of the service star selection activities, all divisions recommend qualified candidates to the front office manager according to the selection conditions.

(2) the principle of quota allocation

1. Each business department can recommend 1 employees as service star candidates;

2. In principle, the number of recommended candidates for post service stars shall be selected by each division, and those with outstanding performance may also be recommended at the same time.

(3) Choose

The front desk manager organizes the directors of each division to make a comprehensive evaluation of the service star candidates reported by each division, and the department director is responsible for reviewing the evaluation results and determining the three service stars at the front desk.

(4) Commendation

The department head will commend the monthly service star at the lobby meeting; And post personal work photos on the whiteboard in the lounge. At the same time, give 100 yuan in cash as a reward.

Verb (abbreviation of verb) I-word duration

On the premise of not conflicting with the overall activity plan and relevant policies of the hotel, this activity will be carried out from 10 to 1 for a long time. On 25th of each month, each department sends the list of candidates to the front office manager. Working ideas of emergency drill plan for suspicious explosives in hotel security department.

Hotel activity planning Part II I. Market environment analysis

1. Our store hasn't opened yet, so we won't discuss and study the problems existing in our store operation for the time being.

2. Analysis of the surrounding environment

Although the overall consumption level of our county is average, the location of our store (located in downtown Zhou Shu Avenue, which is the only way to Tianzhu Mountain Scenic Area) is superior and the transportation is convenient. The best hotel for tourists or government officials visiting Tianzhu Mountain Scenic Area to rest. It is a beautiful blueprint to advocate and popularize rural urbanization, help farmers start businesses, train farmers' personal skills, increase farmers' jobs, increase farmers' per capita income and make rural areas move towards well-off villages with the help of national macro policies. Although our store is a four-star high-end hotel, as long as it has the spending power, it is our customer and our God. So the residents around the county are our potential customers, and we need to explore this market.

3. Analysis of competitors

Hotels and Seven Fairy Hotels in the scenic area are our very strong competitors with strong financial strength and good soft and hard facilities. Their weakness is that they are far from the county seat, with high market positioning and single target market. They are mainly aimed at tourism and government reception in this market. The overall operating state of Qianyang International Hotel is OK, and its geographical position is superior. But now the competition is more and more fierce. Their recent room discount is too big. The standard room 140 regular customers are all opened, which is similar to fast. His behavior is membership behavior but ignores the form of membership marketing. The room occupancy rate has been improved, but the brand image of the hotel has been seriously damaged, which conflicts with the positioning of the hotel itself. If you let the guests get a membership gold card, the effect will be different. Henghua Hotel, Wancheng Hotel and Tianzhu International Hotel are better hotels in the county. Their overall operating conditions are not bad, but there are also common problems in their operations:

(1), the target customer base is inaccurate and too narrow. The main reason is that there are too many hotels, the supply exceeds the demand, the business model is similar, there is no own characteristics or high positioning, which is difficult for consumers to accept. In addition, there are some problems in the service quality of some hotels, which affect the service quality. Example: Xuehu Hotel tried to open the rural wedding banquet market a few years ago, but it attracted customers. But they didn't work hard on the quality of dishes, and their neglect led to indirect failure to fully respect customers. After the wedding reception, some people said that the food was not delicious, and some people said that the weight was too small. In short, the first impact on customers is that the food in the hotel is not as delicious as that at home in the countryside. Finally, the hotel's catering department had to find someone to contract because of poor management, and it was only recently brought back for renovation.

(2) The news propaganda is not strong enough, which causes a great sensation in the market, and the market visibility is small, so the citizens can't understand it deeply, and they know nothing about its characteristics, services, banquet standards, room prices, etc. I don't believe I can do the experiment. Look for ten people in the street. If you ask them the name of the hotel, they must know. If you ask about service items, prices, and features, few people will have a thorough understanding.

(3) There are many express hotels, small hotels and small restaurants around our store. Although it does not have the strength to compete with us in business ability, it attracts a large number of nearby residents and merchants with low house prices and low-grade dishes. Hotel 20xx marketing plan-planning book. Generally speaking, their business conditions are good, and although our facilities and services are good, due to the differences in market positioning, they have great potential market influence on our future development of county citizens, and they are also one of the very strong competitors.

(4) Chuanlou Hotel is a well-run hotel in Qian Shan catering industry. It is located next to the bus terminal and has a very advantageous geographical position. Its retro decoration style is very comprehensive and has been in operation for a long time. Have their own profound hotel culture, brand image and old customer base. Every time you pass by, you can see different slogans, such as: a student's teacher's banquet, a leader's trip to the buried hill, a young lady's wedding banquet, and a chef's recent trip to Chuanlou Hotel. In recent years, Qianshan Kaichuanlou Express Hotel has opened, and the market share of Hefei Kaichuanlou branch has been expanding. He is only a few steps away from our store and is the biggest competitor of our restaurant.

4. Advantage analysis of our store

(1), our store is invested and built by Dida Real Estate Co., Ltd. (formerly known as Qianshan No.8 Construction and Installation Co., Ltd.) according to the four-star standard. Chairman Lin Ping has many years of strong financial strength in the real estate business, which is managed by Anhui Haihao Hotel Engineering Management Consulting Co., Ltd., so we should make full use of the brand effect of our newly established hotel when planning carefully, and fully tap the great connotation of its brand, so that consumers will not doubt our guest rooms and catering products and fully believe that we provide high-quality products.

(2) Our store has good hardware facilities, abundant funds and its own underground parking garage, which can attract tourists and local merchants.

The strong strength of the hotel provides conditions for our development, and convenient transportation, superior geographical location, huge potential customers, good hardware and high-quality staff being trained provide a broad space for our development.

Second, the target market analysis

The target market is the most potential consumer combination group. Defining the target market can not only avoid the waste of influence, but also make advertisements particularly targeted. Advertising without a target market is tantamount to "blind people riding blind horses." Buried hill tourism has developed rapidly in recent years, which has promoted the development of buried hill service industry and formed a mature amusement market. Zhejiang, Jiangsu and Shanghai are economically developed provinces and cities. The opening of bullet trains and the development of expressways have narrowed the distance between our county and these provinces and cities, which is also one of our target markets. As long as we work hard to develop and strengthen publicity, we will have a chance to occupy a place in this market.

Divide the market by human factors. As I mentioned earlier, some hotels tried to develop the rural wedding banquet market but failed, which can also be our target market. Just because others can't do it doesn't mean we can't do it. As long as we are fully prepared to promote the brand, strengthen publicity, promote sales, change customers' ideas, and let customers enjoy a noble sense of honor when dining in our store.

Personal market is an uncertain market. Individual customers are generally divided into one-time customers and non-positioning customers. They are generally customers who will be attracted by which hotel has characteristics and benefits. We give full play to the marketing effect of membership system and carefully design membership packages; Track, collect and analyze personal market information in real time, and strengthen advertising promotion activities!

Third, the general marketing strategy

1 "People's High-end Hotel" establishes the culture of our hotel with unique characteristics and attracts consumers with unique culture. We define ourselves culturally. We position the hotel as middle-and high-income tourists and county residents. But it doesn't mean lowering the taste and product quality of the hotel. We should provide customers with inexpensive catering products and quality services. I don't think low quality can be exchanged for low price, which is a respect for customers.

Carry out three-dimensional publicity, highlight the characteristics of this hotel, and let consumers know about Zhou Shu International Hotel from a perceptual point of view. Let the consumer realize that we provide her with a place where he can enjoy life. We can attract customers according to the hotel environment and location on TV, so that customers can get a heartfelt "distinguished" satisfaction.

3。 Using strong advertisements, such as the media, advertising cars walking around the streets and distributing leaflets, the first issue caused a sensation as a strong sales. So as to attract the attention of a large number of consumers and establish popularity.

Hotel event planning 3 i. the origin of the event

In order to celebrate the annual "June 1st" International Children's Day, let the children spend a happy and meaningful festival and create opportunities for parents to care for their children, Jiangnan Catering Group has carefully prepared delicious children's packages, colorful cultural evenings and colorful cakes for the children. The doors of various restaurants are decorated with colorful balloons. During June 1st, the children really rippled in blue waves, putting them in a happy world. Spend a happy and unforgettable Children's Day in the colorful food world. By then, various departments in Jiangnan will launch a series of fine dishes and delicious food. Through this activity, we will enhance the visibility of Jiangnan in Taiyuan and Shanxi, attract more families to spend money in various departments in Jiangnan, and let parents and children come to Jiangnan to share food and experience happiness.

Second, the activity time:

May 28th-June 1

Third, the theme of the event:

Happy childhood is beautiful-Jiangnan Art Children's Day

Four. Activities:

By then, the ministries and commissions in the south of the Yangtze River will give the children and friends participating in the activities a surprise, a joy, an unforgettable memory and a 20xx Children's Day that will never be forgotten.

(A) Hotel "Happy Childhood Wonderful Unlimited" Art Children's Day Evening Program Design Institute

1。 Children's Song Singing Competition: The repertoire is 20 children's songs in the background music. The first and third songs will be held at the same time with the hotel. Each department will determine the number of children participating in the competition according to the situation.

2。 Children dance Performance: Provided by Oriental Jiayi Performance Company, only performed at the hotel party, and executed by XXX.

3。 Children's Painting and Calligraphy Competition: All children who book children's packages in advance can sign up for the painting and calligraphy competition. All the guests attending the party will take a group photo with the top six in the hotel and present prizes.

4。 Interesting riddle quiz: * * Set 100 riddles. Part, part and hotel will be held at the same time. Hotel parties are arranged randomly, and the host is responsible.

5。 Jiangnan Children's Songs Recitation Competition: The first volume, the second volume and the hotel will be held at the same time. "Children's Day is so blessed, Jiangnan catering expression" welcomes Children's Day with a happy smile. Mom loves her little baby to come to Jiangnan and have a big meal together. The family is happy and play games. The baby should love Mommy to quiz. The fragrant prize Jiangnan will give you an expression to sing nursery rhymes, dance and take pictures, and walk around sweetly in the East. In the West, people who are happy to stroll around are all filled with tea, and the catering service is all beautiful aunts. As long as the baby is happy and the aunt is tired, it is no problem to come to the party, eat and play.

Activity 1: During the period from May 28th to June 1, if you book one, two or three children's music packages in Jiangnan, you will be given a free ticket to the children's art evening with the theme of "Happy Childhood". Activity 2: During the activity from May 28th to June 1, anyone who comes to Jiangnan store for dinner during June 1 will be given a free balloon.

(3) Hotel party site decoration:

1。 Stage design: The background cloth with the theme of "Happy childhood is beautiful" is decorated with pink tulle and balloons printed with June 1st greetings, highlighting childlike interest and competitive atmosphere.

2。 The banquet hall is decorated with balloons and colored paper flowers.

3。 Kita decoration: paste the collected children's pictures on the sound and glass of the banquet hall as an exhibition.

Verb (abbreviation of verb) activity promotion

1, background music: Play children's favorite songs in the hotel lobby and private rooms, such as (Swallow) (Reading) (Singing and Smiling) (Good Dad and Bad Dad) (Red Star Song) (Happy Festival) (Two Little Stars) (Let's have a Water-splashing Festival) (Children in the Mountain) (Young Pioneers) (Happy Birthday) (There are only mothers in the world.

2. Hall decoration: First, third, the hotel decorated colorful doors with balloons to create a lively atmosphere on June 1.

3. Media promotion: Shanxi Communication Station, Taiyuan Communication Station, Shanxi national business daily, Life Morning News.

4. Visual publicity: On May 28th (three days in advance), the store began to publicize, mainly using banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction of new and old customers and other forms.

In order to create a positive, healthy and progressive working atmosphere, stimulate the vitality of hotel employees, unite the strength of employees and better serve the tourism reception work,

First, it is decided to carry out the "Hotel Staff Fitness Program Series Activities" through research.

Two. Activities: See the attached table for details of activities and rules. If other activities need to be arranged, they shall be put forward by employees according to the actual fitness needs and implemented after research and approval.

Third, the scope of activities: hotel parking lot.

Four. Participants: All hotel employees are free to combine as a unit.

Verb (abbreviation of verb) organization form: Activities are randomly combined in the form of competition, and each group participates in hula hoop, shuttlecock kicking and rope skipping according to the results of one round of competition. The winners of the competition will be rewarded separately. 7. Registration place: Human Resources Department

8. Internal telephone number: 5005

Welcome employees to sign up for the attachment:

Competition rules of employee fitness activities

First, the competition referee group

Chief referee:

Deputy referee:

Referee: Skipping rope-hula hoop-kicking shuttlecock.

Achievement statistician:

Second, the general rules of competition

I. Events:

Hula hoop, kicking shuttlecock, skipping rope; Everyone in each group must participate in the competition, and there is no special reason not to abstain, such as abstaining from triathlon.

Second, the organizational form:

Competition activities are divided into three categories: hula hoop, shuttlecock kicking and rope skipping, ranking according to the average score of each group.

Third, the reward method:

The competition is divided into the top one in individual events, the top one in triathlon and the top three in teams.

4. Competition arrangement: 1. Referees and statisticians should arrive at the competition venue 10 minutes earlier than the competition day; If you can't attend on time due to special reasons, you will be notified in advance 1 day. 2. Each team will participate in the competition on time according to the schedule. If you can't participate in the competition on time due to special reasons, you must inform 1 day in advance. 3. The referee is responsible for receiving the competition record from the performance statistician, and handing it over to the performance statistician for unified registration after the game. 4. The score statistician is responsible for recording and summarizing the scores of each game submitted by the referee. The human resources department will publish the competition results on the company website and post them in the staff canteen. 6. Others:

The specific situation in the competition is decided by the referee of each competition; The chief referee and the deputy chief referee are responsible for the interpretation and adjudication of technical problems of specific projects; The right to interpret this activity is given to the Human Resources Department.

Third, the competition rules

Skipping rope: the person who skips rope more times in one minute wins; If it is a play-off, the time is half a minute.

Hula hoop: the person with more inner circles wins in 3 minutes; If the number of times is the same, you have to call one more minute. The hula hoop stops counting as soon as it touches the ground, and it is not allowed to be adjusted with the help of the handrails during exercise, otherwise it will be handled in violation of regulations and stop counting.

Kick shuttlecock: The player who kicks shuttlecock more times in one minute wins. When the badminton landed, it stopped counting.

In order to create a positive, healthy and uplifting working atmosphere, stimulate the vitality of hotel employees, and unite the strength of employees to better serve the tourism reception work, it is decided to carry out the "Hotel Staff Fitness Plan Series" after research.

1. Activity time: 65438+February 2 1, 20xx, starting at 13: 30 in the afternoon (if not finished, the game will be resumed at 13: 30 the next afternoon).

Two. Activities: See the attached table for details of activities and rules. If other activities need to be arranged, they shall be put forward by employees according to the actual fitness needs and implemented after research and approval.

Third, the scope of activities: hotel parking lot.

Four. Participants: All hotel employees (three people as a unit) are free to combine.

Verb (abbreviation of verb) organization form: Activities are randomly combined in the form of competition, and each group participates in hula hoop, shuttlecock kicking and rope skipping according to the results of a round of competition. The winners of the competition will be rewarded separately.

The intransitive verb time: 20xx65438+February 17 to 2 1 am 12.

7. Registration place: Human Resources Department

8. Internal telephone: Welcome 5005 employees to register.

Attachment: Competition Rules for Staff Fitness Activities

First, the competition referee group

Referee: Deputy Referee: Referee: Skipping Rope-Hula Hoop-Shuttlecock Kicking-Score Statistician:

Second, the general rules of competition

(1) Competition events: hula hoop, shuttlecock kicking and skipping; Everyone in each group must participate in the competition and must not abstain without special reasons (such as abstaining from triathlon qualification).

(2) Organization form: the competition activities are classified: hula hoop, shuttlecock kicking and skipping are held for a round of competition, and the rankings are arranged according to the average scores of each group.

(3) Reward method: The competition is divided into the top one in individual events, the top one in triathlon and the top three in each group.

(4) Activity arrangement:

1. Referees and statisticians should arrive at the stadium 10 minutes before the match day; (If you cannot attend on time due to special reasons, please inform 1 day in advance. )

2. Each team will participate in the competition on time according to the schedule. If you can't participate in the competition on time due to special reasons, you must inform 1 day in advance.

3. The referee is responsible for receiving the competition record from the performance statistician, and handing it over to the performance statistician for unified registration after the game.

4. The score statistician is responsible for recording and summarizing the scores of each game submitted by the referee.

The human resources department will publish the competition results on the company website and post them in the staff canteen.

6. Others: The specific situation in the competition is decided by the referees of each competition; The chief referee and the deputy chief referee are responsible for the interpretation and adjudication of technical problems of specific projects; The right to interpret this activity is given to the Human Resources Department.

Third, the details of the skipping competition

The person who skips rope more times in one minute wins; If it is a play-off, the time is half a minute. Hula hoop: the side with more inner circles in 3 minutes wins; If the number of times is the same, you have to call one more minute. The hula hoop stops counting as soon as it touches the ground, and it is not allowed to be adjusted with the help of the handrails during exercise, otherwise it will be handled in violation of regulations and stop counting. Kick shuttlecock: The player who kicks shuttlecock more times in one minute wins. When the badminton landed, it stopped counting.

Hotel activity planning Article 6 Activity time:

From now until September 30th.

Location:

First floor Chinese restaurant

Active object:

All scattered customers (except private rooms and more than two tables)

Activity content:

Anyway, customers who come to the store for consumption during the event can enjoy preferential activities.

1, free appetizers.

2. Free fruit platter

3. a special dish every day

4. Spend 65,438 yuan +000 yuan on the scattered stage and give 20 yuan vouchers.

Theme of the school banquet program: the sea is vast, the fish leaps to the sky, and the birds are singing and the flowers are fragrant.

Activity time:

From now until September 30th.

Activity content:

Activity 1: 1. If you book a school banquet for five tables in our store, the standard is 599 yuan/table, and two bottles of drinks are given to each table.

2. Give away two bottles of beer.

Activity 2: 1. Book a school banquet at table 10 in our store, the standard is 599 yuan/seat, and give a gift certificate gift package from 500 yuan.

2. Give a deluxe room.

3. Send students a set of bath gift boxes.

Activity 3: 1. Book a school banquet for 20 tables in our store, the standard is 599 yuan/seat, and send a gift certificate gift package from 800 yuan.

In addition, two deluxe standard rooms will be given away.

3. Give students an advanced password box.

Remarks: In addition to participating in the above preferential activities, customers who hold school banquets in our store also provide the following value-added services free of charge:

1, free emcee.

2, free electronic screen, rolling blessing.

3. Provide free POP stop signs.

4. Provide speaker equipment free of charge

5. Provide a free sign-in desk.

6. Provide cheap drinks for free