Traditional Culture Encyclopedia - Photography and portraiture - Poster design poster-how to design a poster
Poster design poster-how to design a poster
How to design a poster? Professional is to design posters. In the field of graphic design art, the most influential, academic and oldest design is poster advertising design. Poster advertising design has the most basic elements of visual communication design, that is, based on graphic expression, reflecting the artistic level of the times and the personal style characteristics of designers. Successful poster works are based on graphic visual language, which embodies the designer's spiritual wisdom and aesthetic thought. Design strategies and expression methods that should be followed in poster creation. Every poster always has a specific content and theme, so the graphic language should also be combined with this theme and must not be expressed at will. Instead, we should choose a suitable starting point on the basis of rational analysis and creatively express our thoughts with unique visual elements. This poster is designed for the graduation design exhibition of the Institute of Modern Art. There is a bird's nest under the poster, and there are some eggs in the bird's nest that have not yet hatched. The Bird's Nest represents the big family of the school, and the eggs that are about to hatch represent our graduating students. The expression of words and numbers is concise and clear at a glance. 2. Advertising posters with strong visual impact are usually set outdoors, and the advertising effect is closely related to whether the work itself can attract the audience's attention. A work with strong visual impact will make people stop and pay attention to the content of the work patiently, thus leaving a deep impression and endless aftertaste. This poster uses black and white contrast colors to make the whole poster look more calm, while the font uses bright blue to highlight the theme, making the whole design more lively and less boring. 3. Rich cultural connotations An excellent poster design can not only successfully convey the theme content, but also have certain cultural connotations. Only in this way can it communicate with the viewer emotionally and spiritually, thus reaching a higher level. The bird's nest and the eggs about to hatch at the bottom of this poster represent the school and the graduating students. In the embrace of the big family of school, we are pregnant with growth, and the school has brought us a lot of care and taught us how to grow. Eggs that break out of their shells represent students who are about to graduate, leaving the big family of the school and stepping into the society alone to face all the challenges. Design is a step-by-step process, and only by continuous practice and summary can we make great progress. Through this advertising poster design course, I have a deeper understanding of poster design.
What are the characteristics of the poster? Features 1. large-size
Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).
Feature 2: Strong farsightedness.
In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.
Feature 3. High artistry.
As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography, realistic painting or comics with specific artistic expression, leaving consumers with real and touching pictures and humorous feelings.
Feature 4: Advertising
The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.
Feature 5. commerciality
Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.
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Poster use
1 advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.
Poster of modern society: a relatively common social phenomenon, accepted by most people, provides important information of modern life.
Corporate poster: recognized by the corporate sector, he can use some ideas to control employees to start thinking.
Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.
Tv drama poster: a common way of publicity, through understanding the clues and themes of TV dramas, making posters to achieve publicity results.
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