20 18 design trend

Dry goods! 25 design trends specially compiled for UI designers. I wonder if 20 18 will continue the design direction of 20 17? Come and have a look with us.

Another year has passed, and there are many design innovations in 20 17, so what will happen this year? From some characteristics of 20 17, it is not difficult to find that mobile design is becoming more and more important, and this trend will continue, making responsive logo design more and more valued by designers. Next, we will also see more vitality and bright colors, customized illustrations and more free creativity. 20 18 will be a more colorful year. The following is our 25-point forecast for the design trend of 20 18.

This form is to pursue the consistency of background color and object color, and at the same time use shadows or 3D models in layout design to create a sense of volume. Although this form will lack contrast, the overall effect is very smooth and full of real physical sense, and we will feel that the object is about to jump out of the plane.

20 17 We have seen many cases of bold use of color. This trend has been going on and will become one of the most important trends this year. Under this trend, this strong color and some psychedelic colorful effects are extremely popular.

Gradient used to be the popular trend of 20 17, but this year this trend is getting hotter, bolder and more diversified. We found more innovations in gradient, such as bright colors and combinations of various textures. This trend appears in all design fields, from brand to packaging. In addition, the gradient 2.0 era will also include background gradient, two-color gradient, multi-color gradient, image overlay gradient and so on.

The popular colors in Pan Tong this year are some bright colors, among which purple is highly respected. Violet is a kind of blue and purple, which can bring us a refreshing feeling. Many big brands have also begun to use this color in their brands. At the same time, purple and blue-purple are also very popular. Besides purple, there are some popular colors this year, such as cherry tomato color, meadow pipit color, lime Pan Tong color and Xanadu color.

We predict that bicolor will be one of the most popular trends in 20 18. First of all, this is not a new design form, it has existed for decades, and Spotify has brought it back to the public's sight. With this form, you can boldly use colors to create unforgettable designs.

In the past two years, we have seen more and more 3D design works. 20 18, 3D will still be a force to be reckoned with. The combination of 3D abstract modeling and bold colors, in a very subtle form, perfectly combines the virtual with the reality, and sometimes even makes it difficult for you to tell the truth from the false. So, is the picture or the real scene shown below? Can you tell them apart? Do you think the boundaries between them have blurred? ...

As mentioned in point 6, the boundary between virtual and reality is becoming increasingly blurred, and 3D design has also encountered some new challenges. The combination of organic and inorganic can give the 3D model the shadow and color of solid metal, which makes the design effect particularly realistic and charming. This effect looks so concrete that those clear, cold and smooth surfaces will make you want to touch and feel. It's almost hard to believe that they just appear on the screen. Up to now, 3D has been perfected in all aspects, which can be said to be a major leap. Perhaps in the near future, there will be more 3D organic forms.

Integrating 3D animation into 2D plane is an imaginative and creative design form, which always causes people to think deeply. Moreover, by adding a spatial dimension to the plane, some very unique aesthetic feelings can be created, and this design form can be applied to various design fields such as logo, web page and video.

We find that the trend of combining 3D digital technology with handicraft art is more and more obvious. Handicraft is a very mature technology, which can add an interesting feeling to design in touch. In the following example designed by Maxim Scrett, the 3D model looks like a handmade paper handicraft.

One of the major trends of 20 18 web design is interactive 3D design. These 3D designs show a unique aspect in depth, direction, texture and perspective. The use of 3D elements and space makes the website unique and enhances the design aesthetics and user experience of the website. For example, Atacac has created an interactive future virtual reality exhibition hall, allowing users to explore various fashion clothes in a virtual 3D scene. Another project is the animation and 3D sculpture of Arterial Company? .

In recent years, augmented reality technology has developed rapidly in the fields of games, videos and mobile applications. In fact, AR also has a good development prospect in the field of design, especially in mobile devices. Dia Studio gave us a good demonstration. They applied interactive 3D typesetting to everyday objects, and the effect was amazing.

20 18 more and more brands are pursuing differentiation and branding, so the trend of custom illustration and custom design came into being. Designers draw characteristic illustrations to adapt to different businesses or meet the needs of different target customers. Customized illustrations not only increase the interest, but also bring more * * * sounds to users.

The combination of modern design and retro elements will become a major design trend of 20 18. The colors and patterns of the 1980s and 1990s are returning to modern design.

Music posters, art, movies and fashion in the 1980s are all sources of inspiration for modern design. The bold use of color brought us back to the good memories of the old days, which caused many people's scolding.

Bold typesetting can convey strong and clear information. If you want your design to stand out, please use large fonts and combine bold colors. In this design, the characters play the leading role, and every page has irresistible attraction.

In addition, 20 18, 3D fonts are becoming more and more popular. 3D fonts are impressive. It is also very important for enterprises, because it is an effective means to connect and impress users.

Creative font design is also a major trend in the past few years and will continue to be popular this year. Creative fonts are the best choice if you want to express clear ideas. Distortion, fragmentation, interaction, 20 18 will definitely have more experiments in fonts.

The combination of hand-drawn illustrations, 3D models and photography makes the work look very unique and modern. Adding illustration /3D elements to photography works, whether it is fashion photography, concept photography or poster photography, can make photos stand out.

Adding some "seasonings" to the traditional graphic design may be the right direction for 20 18: the use of shadows enriches objects and separates them at different levels.

Fauvism is to catch people's eyes with rough techniques and heavy typesetting. Fauvism was first popular in architectural design in the 1940s, but now this concept is back, and you will see its shadow in all design fields.

Simplicity is cleanliness, and minimalism is a simple page, mainly white, which can be used to express various functions. Semi-plane design can use subtle shadows to create a sense of hierarchy, and you can also apply some gradients or bright colors, which will make your design more eye-catching and unforgettable.

Overcrowded design has become a thing of the past, so all unnecessary information must make room for important information. 20 18 In the case of increasing information, if we don't want to confuse users in use, then splitting will become a valuable tool for designers, thus maintaining the pursuit of user experience and aesthetics.

They are everywhere. For example, cursor interaction will add a new layer of experience to the user experience of the website. Users trigger customized interactive feedback by controlling the mouse. In Ben Mingo's example, when the cursor approaches the menu options, the interactive feedback starts to act like a magnet. The cursor can also respond differently to different actions, which is perfectly demonstrated in the example of a walking man. We are curious about this field and want to continue to explore.

In an era of increasing emphasis on mobile experience, it is very important to adapt your logo to all types of devices. A truly responsive logo is not only able to zoom in and out on a page or device, but also needs to be very clever and adaptable, and can flexibly match structures of different sizes.

In addition, the responsive logo is becoming more and more important for designers: no matter the size and space used, a brand should be able to present itself clearly, which will also be a more exciting challenge for designers. The responsive logo design will not be absent on 20 18.

From websites and logos to demonstration videos of products or services, dynamic graphics are everywhere. Moving pictures can make people better understand your products. Animation also appears in layout design, such as prompt text or dynamic logo on the slider.

With the outbreak of GIF, animation is more and more widely used on the Internet. Using dynamic elements (such as banner or header) can ensure that it is eye-catching. The trend of 20 18 dynamic and static diagram is likely to return. A static image has a single moving element, such as a static cup, from which dynamic smoke appears.

Integrated animation is a very slight and continuous animation. Both the loaded page and the moving elements on the page can guide the user experience. The appearance of animation can help users find similar roles and enhance their interaction with websites.

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Compared with 17, it can be seen from this year's fashion trend that 18 is a more diversified development in terms of color, layout, shape and dynamic effect. As a UI designer, of course, we need to know the popular trend of design, but we can't blindly follow suit. Good product function and user experience are the basis of design. Then, how should we make better use of these trends to create high-quality products? This is indeed a question worthy of our deep thinking.

This article is transferred from: UI China? Dubes