Do cosmetics display cabinets need to pay attention to the use of lights?

For cosmetics stores, the most important thing is not the products, but the cosmetics showcase. With a suitable cosmetic showcase, you can better display products, highlight the charm of products and attract customers.

The essence of cosmetic showcase lies in the use and arrangement of lighting. Reasonable use of lighting can make the display effect of showcase icing on the cake, while unreasonable use of lighting will greatly reduce the display effect of showcase. So what problems should we pay attention to when using lights in cosmetic display cabinets?

First of all, the lighting should be arranged in all directions, and the ideal light distribution position is in the front and top of the product. At the same time, pay attention to overlapping light sources, so that the product can refract and reflect light from all directions. Through luster, cosmetics have a sense of integrity and unity, which makes them look high-end and elegant.

In addition, the use of lighting should also use soft cold light source backlight, so as not to let customers come in to see the lighting feel dizzy, but to create a warm and soft shopping environment for customers. Finally, the color choice of lighting, try to choose white or warm lighting instead of bright red and green lighting, which is not elegant enough, creates a depressing environment for customers, and can not set off the brand characteristics and display atmosphere of cosmetics.

After reasonably displaying the lighting effect created by the cosmetic showcase, customers will be attracted by the cosmetic showcase as soon as they enter the store, thus increasing their strong interest and curiosity in cosmetics, giving customers a relaxed and happy shopping environment and increasing sales.