The difference between customer relationship and channel access

Customer relationship and channel access can be regarded as two angles for the company to contact the market and customers. Customer relationship is aimed at a single customer, mainly including customer demand analysis, development and maintenance; Channel access mainly refers to all channels through which a company provides products or services to the market, including offline stores, distributors and online e-commerce platforms. The setting of channel access needs to consider the characteristics of target customers, media selection and market competition. Customer relationship and channel access are both indispensable parts between the enterprise and the market, and they are closely related, which can promote the marketing and sales of the enterprise.