About exhibition hall design

All exhibition halls are designed through two main elements: "image planning" and "visual communication" to achieve the final effect.

An excellent exhibition hall designer, in the design process, through the understanding of these two factors, pays attention to the purpose of conveying two aspects of information, and produces the ultimate ideal design creativity.

On the one hand, it is the disseminator of information, on the other hand, it is the receiver of information.

In image planning, we need to use a variety of disciplines to achieve the ultimate goal, such as aesthetics, behavior, psychology, CI planning, advertising, public relations, organization, sales and so on.

Visual communication needs more disciplines to improve, such as chromatics, visual psychology, design methodology, ergonomics, photography, graphic design, optics, environmental science, electronics, ecology, architecture, materials science and so on.

Only by mastering these subjects more can we truly serve those who convey and accept information through exhibition design, and we can design works that are novel, unique, have strong visual impact, are related to the immediate interests of spreading information, are easy to cause information to be accepted, and are in line with market cognition.

Therefore, the exhibition hall design needs planning design, space design, print advertising design, multimedia design and other performance means and methods to achieve the purpose of exhibition.

Today's exhibition design has developed into a multi-integrated design chain, covering many design categories and forms: architectural structure design, space design, industrial design, graphic design, advertising design and so on. , and has become a comprehensive design form of various forms, and the relationship between Shanghai exhibition company and the market is getting closer and closer.

In other words, today's exhibition hall design can be understood as a medium that takes space as the carrier of information dissemination, integrates various design elements and efficiently transmits and receives information.

With its intuitive, vivid, systematic, easy-to-understand, vivid and interesting charm, exhibition design provides a space-time platform for information transmission and exchange between people.

Exhibition design is the combination of technology and the times, which embodies the context and characteristics, spirit and cultural concept of the times.

Exhibition design is known as "the crystallization of culture and technology, the shadow of history and the barometer of economic development"

Clearly showing the concept of this subject and the categories involved provides a clear direction for us to establish a scientific and effective teaching system for exhibition specialty.

Exhibition hall design is a diversified and comprehensive information medium, and exhibition companies are also a design form that keeps pace with the times. Therefore, in teaching, it is necessary to understand the development history, present situation and requirements of the times of display design, clarify the concept and scope of professional disciplines, and establish a scientific and effective teaching system to guide our teaching work, so that our teaching work can keep up with the development of society, science and technology, culture and economy. Only in this way can we expand the bright future of exhibition design development and make it better.

We can't just treat design as a technology. We hope that today's designers can look at their works from a higher height and look at the responsibilities of the times and historical missions undertaken by designers.

In addition to paying attention to the improvement of technology and innovation ability, we should also pay attention to the role and value of our industry to social development.

We are full of confidence and expectation for China design, because it can be seen from this exhibition that such efforts have become the common pursuit of many designers.

How to make your exhibition hall attract the attention of the audience? A very important purpose of participating in the exhibition is publicity and promotion, so that enterprises can be known and understood by more people, thus expanding the sales scope and quantity of products.

If a company's booth is not good, this is an objective factor, and we can't change it, but we can also focus on the design of the Beijing exhibition to achieve the effect of gathering the audience's attention.

Under normal circumstances, the booth with relatively poor booth will take the design route of "new, strange and special" in the overall design, which is the most critical point to attract the audience's attention.