Design concept of candy packaging

Candy products are mainly aimed at children, and the layout should be endowed with colorful candy colors, so as to conform to children's personality. So what is the specific concept of candy packaging design? Let's have a look.

1, product positioning. According to the consumer groups of products, the design style of packaging should be lively and childlike, and the graphic design effect of packaging should attract consumers' appetite.

2. easy to use. Reusable, in daily life, the inner packaging box can be used to hold some trinkets and the like, and the handbag can provide convenience for carrying things out.

3. Environmental protection and safety concept. In recent years, parents have paid more and more attention to their children's body and mind. Incorporating some concepts of environmental protection and safety can make consumers feel more at ease.