Traditional Culture Encyclopedia - Photography and portraiture - Shell "Starlight Hometown Action" focuses on left-behind children. Ningbo brokers participate in guardianship.

Shell "Starlight Hometown Action" focuses on left-behind children. Ningbo brokers participate in guardianship.

"Seeing the children in the action propaganda film of Starlight Hometown, I seem to see myself at the beginning. I think it is necessary and meaningful to contribute to the children who stay in their hometown and let them grow up warmly through such a public welfare way. " Dong Zhuzhi of Ningbo Deyou Orange Greenland Overseas Beach Store said. After learning that the shell "Starlight Hometown Action" was launched, Zhu Chile immediately joined the "Yongbei Starlight Team" and called on other partners in the store to join. Although he failed to donate to build a children's service station in the end, Zhu Chile once again felt the value and strength of public welfare in the process.

In September of 20021year, the "Starlight Brand Project Season 6 Public Welfare Chapter-Starlight Hometown Action" initiated by Shell and Shell Public Welfare was officially launched. According to the rules of the activity, the brokers of Shell Cooperation can form a team freely, and practice the value of "being kind to customers" and accumulate starlight value by completing service tasks such as showing service commitments and fund deposit tips. For the top 17 teams whose starlight value is the first to reach the standard, Shell will donate children's service stations in the name of all members of the "team" to provide companionship and nursing services, prevention and treatment services and diversified education services for local children, so as to promote the diversified development of children.

Shell "Starlight Hometown Action" has been widely concerned by national brokers since it was launched in September. In just 35 days, the event * * * attracted more than 76,000 brokers from 138 city, and the completed 17 service station is expected to accompany more than 600 rural children.

Shell's "Starlight Hometown Action" donated to build a children's service station in Tianxin Village, Jiangxi Province.

Focus on rural revitalization and the growth of left-behind children

Rural revitalization is inseparable from the happy and healthy growth of children. In recent years, the state has issued a series of policies to create a good environment for the growth of rural children. However, in some towns and rural areas, there are not many places and choices for children outside school. In addition, many children's parents are working hard in big cities, and the children who stay at home lack companionship, which leads to many children's mental health and social problems.

Shell's questionnaire survey of brokers shows that about one-third of brokers have been separated from their parents for more than 1 year during their growth experience; In the family of brokers with children, 30% of brokers have been separated from their children for a long time or are still separating from their children.

It is the common wish of Shell and the broker to donate a children's service station for the broker's hometown.

After the children's service station is completed, it will become the third space for children outside school and family, and more professional volunteers will provide basic accompanying care services, such as games, art, handicrafts, reading, chess and cards, and sports activities. Provide preventive and therapeutic services, such as "anti-abduction and anti-fraud" theme activities and sex education courses; Diversified educational services, such as reading sharing sessions and oral English training, have promoted the diversified development of rural children.

Continuously improve the service quality of the industry and enhance the professional dignity of brokers.

Shell's "Starlight Brand Program" has been held for six consecutive seasons. Through evaluation and encouragement from different dimensions, a large number of excellent real estate agents and stores have been discovered and displayed, which provides samples and references for the society to understand the professional image of the new generation of real estate agents. It has greatly promoted the service level and service ability of the real estate brokerage industry.

Shell "Starlight Hometown Action", as a special part of this year's Starlight Brand Plan, continues the initial intention of quality service, encourages brokers to team up to complete quality service tasks, and donates a children's service station to their hometown with the accumulated team star value. The tasks that brokers need to complete include "sending the service commitment guarantee plan for customers", "urging customers to read the service commitment guarantee plan" and "completing the deposit and management of funds in real estate transactions", which are specially customized for the interests of customers.

The shell "Starlight Hometown Action" benefited not only children, but also more than 70,000 shell cooperative brokers who participated in the activity felt a sense of professional responsibility and dignity through this action.

Go up to good shells and help a better life.

Over the years, Shell has been adhering to the entrepreneurial spirit of being upward and good, and has been committed to realizing consumers' pursuit of a better life by combining its own resources and capabilities.

Shell connects many shops and brokers, and in the process of constantly promoting many service providers to actively participate in social welfare, it has obtained two-way feedback from beneficiaries and brokers, which has become one of the driving forces for continuously improving the dignity of industry practitioners. The "Starlight Hometown Action" of Shell is a typical project launched by Shell to connect service providers to goodness.

In addition, Shell attaches great importance to social welfare investment, focusing on community service, community pension and sustainable communities. By the end of 10, the project "Let me teach you how to use your mobile phone" has entered 1597 communities in 47 cities, and has conducted more than 7,000 mobile phone courses, serving more than 250,000 elderly people. In terms of community service, in order to meet the most urgent daily needs of the community, Branch Holding Company integrated the brand resources of new brokers, and launched store emergency service, "cloud print" and "College Entrance Examination Service Station" to provide convenient and efficient convenience services for residents. In terms of community anti-epidemic, Shell encourages brokers to actively undertake community work, assist community anti-epidemic work and build a better community life.

In addition, as a new technology-driven residential service provider, Shell pays more and more attention to the application of scientific and technological advantages in public welfare projects, and has successively launched "VR Museum" and "Blue Ocean Action" to integrate cutting-edge technology into public welfare activities and benefit more families with advanced scientific and technological strength.

Ke Holdings Inc has always adhered to the principle of "doing the difficult and doing the right thing", adhering to the initial intention of doing good, and driving the high-quality development of the industry with science and technology and resource capabilities. In the future, Shell will continue to build value projects, mobilize more service providers to participate in them, * * * create a high-quality life and make more contributions to a better life.