Background of Commercial Illustration-How about Guangyi Illustration Major?

What certificates do I need to obtain to become a commercial illustrator? Examination and certificate of commercial illustration certification

Certification exam:

The Commercial Illustrator (CPI) certification examination includes the following three kinds of examinations or assessments:

1, I00 1: Basic Examination for Commercial Illustrators.

2. I002: Commercial Illustrator Skills Examination.

3. Evaluation of commercial illustrations.

Certification certificate:

The certification of Commercial Illustrator (CPI) is divided into three levels, which are issued by CPITA and supported by Adobe, Wacom, Corel and Apple.

1, China assistant illustrator qualification certificate.

2. Commercial Illustrator (China Professional Illustrator PI) qualification certificate.

3. Senior Commercial Illustrator (Senior CPI) qualification certificate.

Extended data:

The qualification certification of Assistant Commercial Illustrator (CAI) requires him to pass the basic examination of I 00 1- Commercial Illustrator, which means that he already has the basic skills of operating and using software necessary for computer illustration, and may not be able to complete commercial illustration independently.

The qualification certification of Commercial Illustrator (CPI) requires obtaining the qualification certificate of Assistant Commercial Illustrator (CAI) first, and then passing the I002-Commercial Illustrator Skills Examination, with more than one year's education background in fine arts.

It means that you already have the skills to operate and use the computer software needed for computer illustration. Have a certain background and foundation in fine arts painting, and may have the ability to independently complete commercial illustration work.

CCI illustrator qualification certification is an honor and recognition for people engaged in professional illustrator work. Whether engaged in freelance illustration or full-time illustration, personal ability is the most important.

_CCI (Professional Illustrator Qualification Certification) What is the major of Guangyi Illustrator? After graduating from illustration major, you can engage in the creation of books and periodicals illustrations, comics and comic books in news publishing, film and television media, network companies and other units, and engage in the creation of modern visual arts in the cultural and artistic undertakings. 1 illustrator's professional employment prospects Many illustrators are actually freelancers, whether at home or abroad. In terms of salary, because of the high shortage of illustrators, excellent illustrators earn more than 10 thousand yuan a month. Especially when it fits well with the company or Party A, it is handy. As freelance illustrators, their works are usually calculated piece by piece. For example, in the domestic new media industry, the price of a rambling tweet ranges from 1000 yuan. In terms of demand, it can be said that there will be illustrators where there are advertisements, so the demand for illustrators in all walks of life is huge. The types of creation that can be engaged in are: 1, and free creation: picture book, Q cartoon creation, note drawing, street graffiti, etc. 2. Decorative painting: home decoration, wall scenery, curtains, fabrics, storage, etc. 3. Publications: auxiliary illustrations such as book covers, inner pages and envelopes. 4. Commercial propaganda: advertising-including newspaper advertisements and magazines. Commercial image design-commodity logo and corporate image; Commodity packaging design-packaging design and illustration 5. Film and television multimedia: the role of environmental art settings or interface design such as film and television dramas and commercials 6. Game design: game illustration, character setting, scene setting, comic design and other two kinds of illustrations, commonly known as illustrations, are images expressed by patterns. In line with the principle of unity of beauty and practicality, the lines and shapes are as clear as possible and easy to make. At present, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, film and video game art designs and advertising illustrations. In China, illustrations have been distributed in print and electronic media, commercial places, commodity packaging, film and television performance posters, corporate advertisements, T-shirts, diaries, New Year cards and other channels. In ancient times, the illustrator had a very important position, and he was the spokesman of the cultural level and class rule. In modern times, illustrators are very avant-garde. He is a romantic figure who advocates revolutionary ideas and satirizes the shortcomings of the times. In modern times, illustrators are noble. He is a waiter who beautifies life and alleviates contradictions. Wang Dongsheng, an outstanding illustrator in China, said. Not long ago, at an illustration report meeting of Renmin University, Wang Dongsheng gave a speech entitled "Happy and Rich Commercial Illustrator". "Illustrators are assistants or clowns, and they are interchangeable items when changing plays. Sometimes, he is the standard-bearer who decides the outcome of the battle. " "Happiness and wealth" is a true description of the quality of life of a few people in this industry, but it is far from the general living condition of this professional group. "When the industry rules have not yet been formed, you have succeeded, and you are the one who makes the rules." There are many gaps left by the illustration industry in China, which are of pioneering significance to the practice of every illustrator. In other words, with the development of modern science and technology and modern tools, the prospect of illustration is very broad. Illustrations of children's books, commercial advertisements, government regulations and general traffic regulations all need a large number of illustrators. There are also commercial advertisements like now. For example, when a new building starts, many illustrators are needed to do these things, on the periphery of the building wall, as well as the publicity of the building. Illustration even goes out of paper and extends to the wall and environment, including science fiction in science and technology, as well as illustrations such as animal and plant specimens and illustrations, which require a wide range of talents. A netizen named ilughoiu wrote in the Virtual Illustrator Survival Society: "Unfortunately, a considerable number of illustrators are engaged in pirated processing in some studios and illegal companies. And their level is quite high! Patterns on some paper products (stationery, envelopes, greeting cards, etc.). What we usually see in the market is from their hands. Of course, most of them are plagiarism. Sometimes, how many illustrations can you see in an open magazine? Photos are everything! On the bright side, this is a good thing. Because this shows that there is still a lot of room for development in illustration. " Another netizen Albert said: "I don't think it will be commercial illustrators who starve to death, but artists!" " Many foreign publications use commercial illustrations, which have copyright advantages. With China's emphasis on copyright, I imagine there will be a growing demand for commercial illustrations in China. Commercial illustrator is a very rich and happy career. Because every painting is related to direct reward. "In any case, commercial illustrators in China are gathering in one direction under the call and organization of some people, and this soon-to-be-formed professional community will become the source of illustration power in China in the future. Second, the current market situation of commercial illustration in China. The current situation of domestic commercial illustration industry can be said to be perilous, treading on thin ice! After the WTO protection period in 2008, our cultural form will face an unprecedented impact, and local illustrations will be difficult to pronounce. What's more, there are very few people who draw illustrations now, and as far as I know, they can't be the mainstay; Illustrators from Hongkong, Taiwan Province and Canada have landed on the coast. In a few years, a large number of foreign artists will flood into China for gold. So can we stick to our cultural stand? Compared with foreign countries, there are the following shortcomings and areas that need to be improved urgently: 1: the transformation between culture and business is too slow. 2. Lack of social awareness. 3. There is no talent reserve. The division of labor in foreign illustration production is very rich, and illustrators are divided into many aspects according to their own styles and different ideas. Some illustrate books and specialize in books; Some specialize in advertising; Some of them specialize in outdoor murals. In terms of tools and methods, it has broken the previous illustrations with colors and pens, and the means have been very rich. In other words, an illustrator needs to master a variety of means and have flexible thinking. Qi Baishi, a great painter in China, once said a very famous sentence: "The beauty of painting lies in similarity and dissimilarity, too similar to internal customs, and not like exciting the world. "He means alienation. If we extend this concept to today, that is to say, between right and wrong, between reasonable and unreasonable, between right and wrong, we always look for a kind of integration in contradiction, and then produce a new thing, that is, freshness. Through consulting some materials, I learned that the middle and lower levels of China advertising industry are all local advertising companies, with small scale, large quantity, few customers and low fees. A large and medium-sized city may set up and close hundreds of such companies every year. Although they also need a lot of illustrations, they often steal existing pictures to cope with the situation because of lack of money. Even if an illustrator is specially invited to draw, due to the limitation of customer budget, it is often impossible to give a generous unit price. The advertising industry in China is dominated by relatively large multinational companies. Some 4A or quasi-4A companies, such as Dentsu, Macon and Ganoderma lucidum, are still their initial international customers, such as Nestle Coffee, Intel, Sony and Coca-Cola. In fact, these advertising companies initially landed in the mainland market to follow the development of their original customers. However, since they occupied the mainland market 10, various companies have been localized, grabbing mainland advertisers and carving up the largest market share in China. At the beginning, the international background of these companies made almost all illustrations monopolized by overseas illustrators. After several years of development, everyone realized the advantages of local illustrators: low price, local painting style and no geographical distance between work and monitoring. So it seems that there are more and more local illustrators in recent years, but the really important illustrations have to be sent to Hong Kong and other places for production. In terms of price, the average illustrator in China charges several hundred to one thousand yuan/piece, the illustrator in Hong Kong or Taiwan Province Province charges several thousand to ten thousand yuan/piece, and the illustrator working in Hong Kong charges ten thousand to tens of thousands/piece. Of course, this price is only suitable for advertising in general and painters who are not as professional as themselves. If it's a special kind of painting, and it's an outsider, that's another matter. For example, 1997, Zhide Advertising Company bought an illustration from a local Yangliuqing painter, worth 70,000 yuan, which is definitely beyond the reach of professional illustrators who sell themselves as prostitutes. But this still can't reach the real price of art! China's advertising industry relies too much on computers and photography. Due to the uncontrollable time production level and personal illustration creation, people would rather rent a painting from a gallery company for 3000 yuan and modify it by computer (often pasting a product picture on the original picture) than hire an illustrator for half the price. Therefore, our illustrators are often just "proposal sketch" painters, visualizing ideas and facilitating communication with customers. Once the proposal is passed, the next step is photographers and photo rental companies. In fact, the most profitable job has never been an illustration in the true sense, but a variety of sub-lens marriage proposal scripts "TVSee". Because the demand for proposals is large and the requirements are low. You can draw at least 20 shots in eight hours every day. 100 yuan can get two thousand yuan for a shot. I'm sure I can get 10 thousand yuan for working a week But if it is a real illustration for graphic publishing, the company's requirements will be harsh immediately. At the rate of 5000 yuan each, you can draw one every two days, but it will definitely be revised. The preliminary revision opinions are put forward by the advertising company, and can only be sent to customers for review after the advertising company is satisfied. Of course, the customer must also propose amendments (often inconsistent with the original amendments of the advertising company), and then make painful revisions again and again. It often takes a week to complete an illustration for 5000 yuan, and the income plummets! Nowadays, illustrators no longer earn so much money. Advertising illustrations may also become like this. You don't need a level to draw a draft illustration, but you have to make money. Finally, mainland illustrators specially draw things for 100 yuan a week, and all illustrations for 30,000 yuan are sent to Hong Kong. Long-term low-level work, so that everyone's creativity can not keep up with the market, the cost is less. However, animation in China is still developing. It is very likely that a large number of animation talents will emerge in China one day, and so will our illustrators. Wang Dongsheng said, "There will be an illustration craze in 2008 and 20 10, and China needs to make preparations five years in advance. When foreign illustrators enter China, we can't give up the market. "