What is advertising design?

What is the basic profile of advertising design 1?

The so-called advertising design refers to the intermediate process from creativity to production. Advertising design is a combination of five elements: theme, creativity, language, image and foil. The most [1] ultimate goal of advertising design is to attract attention through advertising.

Two forms of expression

Advertising design 1) advertising is a communication tool, which transmits the information of a commodity from the production or operation organization (advertiser) of the commodity to a group of users and consumers;

2) Advertising can be divided into public service advertising (free) and commercial advertising (paid);

3) The communication activities carried out by advertisements are convincing;

4) Advertising is purposeful, planned and persistent;

5) Advertising is not only beneficial to advertisers, but also to the target audience, which can make users and consumers get useful information.

3 basic standards

Influence (influence)

From the perspective of visual expression, visual effect is to attract readers and convey the benefits of products in their own language. A successful print advertisement should be very attractive on the screen, with scientific and reasonable colors, accurate and attractive pictures.

Information (information content)

A successful print advertisement accurately conveys the main points of interest through simple, clear and definite information content. The content of advertising information should be able to systematically integrate consumer needs, interests, support points and other communication elements.

Image (brand image)

From the perspective of brand positioning strategy, a successful print advertising picture should conform to the stable and unified brand personality and brand positioning strategy; The style and overall performance of different advertising versions under the same publicity theme should be consistent.

4 design form

4. 1 street sign advertisement

From the beginning to today, street signs have always had the same media characteristics. It is characterized by being located in the downtown area. The better the location, the more pedestrians there will be, so the effect of advertising will be stronger. Therefore, the specific environment of the street sign is the road, and its object is the dynamic pedestrians. Therefore, street sign pictures mostly appear in the form of pictures and texts, which are eye-catching and refined, making people clear at a glance and having the visual effect of quickly capturing impressions. At present, the development trend of street sign advertisements is to gradually adopt computer design and printing (or computer direct printing). Its pictures are eye-catching and vivid, with strong three-dimensional sense, which reproduces the charm of goods, and is the most effective for establishing the city image of goods (brands), and it is convenient to post and communicate. The materials used also have the functions of rain and sun protection.

4.2 Neon advertising

Neon lamp is one of the main forms of lighting advertising in outdoor advertising. Its media characteristics are to attract the attention of the audience and improve the acceptance rate of information by using new technologies, new means and new materials. Neon advertisements are generally set at the highest point of the city, the roofs of buildings and the facades of shops. It not only plays the role of street sign advertisement and signboard advertisement during the day, but also plays the role of embellishing the city night scene with its bright and dazzling colors at night.

4.3 Public Transport Advertising

Public transport advertisements, such as vehicle and boat advertisements, are widely used in outdoor advertisements, and their function of transmitting information cannot be ignored. Advertisers can repeatedly convey information to the public with the help of such advertisements, so it is a high-frequency mobile advertising medium. In particular, buses travel to and from the main streets in the city center, and the advertising coverage on both sides of the vehicles or in front of and behind the vehicles is wide, and the advertising effect is particularly strong. Most of these outdoor advertisements still use traditional painting forms, combined with some computer printing and mounting methods.

4.4 Lightbox advertising

The media features of light box advertisements, lamp post advertisements, tower post advertisements, street bell advertisements and bus shelter advertisements are all that light is used to illuminate lamps, placards and flexible materials to form one-sided, two-sided, three-sided or four-sided lighting advertisements. This kind of advertisement has beautiful appearance, simple picture and good visual effect.

5. Banner ads

6. Button advertising

7. Floating advertisements

8. Vertical advertising

9. Pop-up window advertisement

10. Free time pop-up window advertisement

Advertising design includes all advertising forms: two-dimensional advertising, three-dimensional advertising, media advertising, display advertising and other advertising forms.

Advertisements published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

(a) the use of newspapers, periodicals, books, catalogues and other advertisements;

(two) the use of radio, television, movies, videos and slides to broadcast advertisements;

(three) the use of streets, squares, airports, stations, docks and other buildings or spaces to set up street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

(four) the use of theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements;

(five) the use of cars, boats, planes and other means of transportation to set up, draw and post advertisements; advertisement

(six) mailing all kinds of advertising materials through the post office;

(seven) the use of gifts in kind for advertising;

(eight) the use of online e-mail, banners and other advertisements, a database marketing.

(9) Call center, a kind of database marketing.

(ten) the use of short messages (*** s), MMS for advertising, a database marketing.

(eleven) the use of other media and forms to publish, set up and post advertisements.

(12) Some people still use oral advertisements.

5 basic classification

5. 1 by media

1. Print advertisements: including print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, flyer advertisements, product catalogues and organizational introductions. Printing and painting advertisements include wall advertisements, street sign advertisements, tool advertisements, packaging advertisements and calendar advertisements.

2. Electronic advertisements: mainly include radio advertisements, television advertisements, movie advertisements, computer network advertisements, electronic display screen advertisements, neon lamp advertisements, etc.

3. physical advertising: It mainly includes physical advertising, window advertisement and gift advertisement.

5.2 According to the location of advertising classification

1. On-the-spot sales advertisement: refers to the advertisement set inside and outside the sales place. Including window advertisements, shelf display advertisements, indoor and outdoor colorful flag advertisements, cartoon advertisements, giant commodity advertisements, etc.

2. Non-sales place advertising: refers to all forms of advertising that exist outside the sales place.

5.3 According to the classification of advertising content

1. Commercial advertising: Commercial advertising is the most common form of advertising, and it is also the key object of advertising theory research. Commercial advertisements aim at selling goods and mainly provide consumers with commodity information.

2. Cultural advertisements: advertisements that spread science, culture, education, sports, press and publication, etc.

3. Social advertisements refer to advertisements that provide social services. For example: social welfare, medical care, social insurance, marriage, missing persons, loss reporting, recruitment, house change, etc.

4.* * * Announcement: refers to the announcement issued by the * * * department, and also has the function of advertising. For example: public information released by public security, transportation, courts, finance, taxation, industry and commerce, health and other departments.

5.4 Classification according to the purpose of advertising

1. product advertisement: an advertisement that introduces product features to consumers and sells products directly for the purpose of opening up sales and increasing market share.

2 * * * Advertisement: refers to the advertisement aimed at establishing a good social image of the organization, so as to increase the public's confidence in the organization and establish its reputation.

5.5 Classification by advertising form

1. Photo advertisement: It mainly includes photography advertisement and information advertisement. Expressed in a realistic and creative form.

2. Text advertising: refers to the form of expressing the content of the advertisement with creative words. Text advertisements can give people space for image and association.

3. Performance advertising: refers to the advertising form that uses various performing art forms to achieve the purpose of advertising through the artistic rendering of performers.

4. Speech advertising: refers to the advertising form that uses language art and skills to influence the public. It is impossible for most forms of advertisements to exaggerate advertisements in a specific range without using lobbying language, only aiming at a certain aspect or even a certain point of the enterprise or product.

5. Comprehensive advertisement: This is an advertisement that combines several advertising forms to make up for the deficiency of a single art form.

5.6 According to the stage classification of advertisements

1. Advocacy advertising: Also called original advertising, the purpose is to open up the market for a new product or guide a new concept. The point of this kind of advertisement is to let people know.

2. Competitive advertising: also known as comparative advertising, it shows the advantages of its own products by comparing with others' products, so that the public can subscribe selectively. This kind of advertisement emphasizes the uniqueness of its own products. Many countries have certain restrictions on comparative advertising in advertising legislation.

3. Prompt advertisement: Also known as reminder advertisement and memo advertisement, it means that after the goods are sold to a certain stage, the goods are well known to the public, and the names of the goods are often prompted to the public to promote the sales of the goods.

In addition to the above classification, there are many other classification methods for advertisements. According to the method of advertising appeal, advertising can be divided into rational appeal advertising and emotional appeal advertising; According to the speed at which advertisements produce effects, advertisements can be divided into timeliness advertisements and procrastination advertisements. According to the influence of advertisements on the public, advertisements can be divided into impression advertisements, explanatory advertisements and emotional advertisements. According to the target object of advertising, advertising can be divided into: advertising for children, youth, women, high-income class and working class; According to the requirements of advertising in communication time, advertising can be divided into opportunistic advertising, long-term advertising and short-term advertising.

5.7 How to design advertisements well

When receiving a job, please refer to the following steps:

1, what are you going to do?

2. What do you hope to achieve?

3. What would you do to achieve this goal?

4. What kind of creativity do you want to use to strengthen this purpose?

5. What design do you use to express your creativity?

6. What kind of typesetting do you use to assist your creativity?

Don't turn on the computer until these six steps are completed. Think with the simplest lines. What is a "plump" design? The meaning of "full" does not mean that a page is full.

Every design must contain an idea, which is supported by "product characteristics", "target consumer groups" and "selling points". The whole design revolves around it, unified in a center, interlocking, from shallow to deep or from deep to shallow, step by step, regular, rhythmic and focused, which can be regarded as a "complete" design. Make a "waste-free" design

Most designs consist of pictures and copywriting. Before designing, you must fully understand the copy, read it through, and then start the next step. Because the most ideal result you need to achieve (in terms of design itself) is the perfect combination of pictures and copywriting. Only in this way, the purpose of advertising will not be biased.

Move, don't let the content of the copy deteriorate, and give play to the original flavor of the advertising copy. Advertising does not allow you to have any waste (expensive).

What is design disjunction (typesetting)?

Good typesetting won't make any elements isolated and helpless. For example, if the bottom (paper) on which a good typesetting is based is removed and the main elements in the layout are moved up and down, then other elements will be greatly improved, and they are all interrelated and interactive. This also explains why the modification of any one element in the design will adjust other elements accordingly. The design is very rigorous, and there is no room for carelessness.

5.8 communication

Advertisements published, played, set up and posted in People's Republic of China (PRC) through websites, newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

(a) the use of websites, newspapers, periodicals, books, directories and other advertisements;

(two) the use of radio, television, movies, videos and slides to broadcast advertisements;

(three) the use of streets, squares, airports, stations, docks and other buildings or spaces to set up street signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

(four) the use of theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements;

(five) the use of cars, boats, planes and other means of transportation to set up, draw and post advertisements;

(six) mailing all kinds of advertising materials through the post office;

(seven) the use of gifts in kind for advertising;

(eight) using other media and forms to publish, set up and post advertisements.

5.9 Creativity

With the sustained and rapid economic growth in China, the market competition is constantly expanding and escalating, and advertising design has entered a period of "intelligence" war. Advertising has also risen from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" has become the most popular vocabulary in China advertising industry. "Creative" means "creativity" in English, which means to create, establish and cause. "Creativity" literally means "creating images". From this perspective, advertising creativity is an artistic conception activity between advertising planning and advertising performance production. That is, according to the advertising theme, through careful thinking and planning, using artistic means, the mastered materials are creatively combined to create an image process. In short, it is the imagery of advertising theme creativity.

In order to better understand "advertising creativity", it is necessary to explain creativity, image, representation and artistic conception.

The "idea" of advertising design refers to thoughts and ideas. In artistic creation, concept is the idea and viewpoint to be expressed in the work and the core of the content of the work. In advertising creativity and design, creativity is the theme of advertising, which refers to the idea that advertising wants to explain in order to achieve a certain purpose. It is an intangible and conceptual thing, which can only be expressed by means of tangible things. Any artistic activity must have two elements: one is the objective thing itself, which is the object of artistic expression; The second is to express the image of objective things, which is a means of artistic expression. And the conception activity that organically links the two is creativity. In the process of artistic expression, the choice of image is very important, because it is a symbol to convey objective information. On the one hand, it should accurately reflect the essential characteristics of the things being represented, on the other hand, it should be understood and accepted by the public. At the same time, the freshness of the image is also very important. In advertising creative activities, creators should also strive to find suitable artistic images to express the theme of advertising. If the choice of artistic image is unsuccessful, it will be impossible to convey regrets and convince consumers.

An objective image that conforms to the idea of the advertisement creator and can be used to express the characteristics of goods and services is called representation when it is not used as a concrete form of expression. Representation should generally be familiar to the advertising audience, and it is best to have a general definition in real life, which can cause some objective image association.

The image formed in people's minds, through the creator's feelings, emotional experience and understanding, penetrates into the certain meaning of subjective feelings and emotions, and is transformed into an image through certain association, exaggeration, concentration, distortion and deformation.

Once the image is transformed into an image, it has a specific meaning and subjective color. The image reflects the objective things and the creator's ideas in different degrees, and the audience's feelings it can arouse will be different. Using images to reflect the style and degree of objective things is artistic conception. That is, the realm that images can reach. Artistic conception is an important index to measure the quality of artistic works.

5. 10 principle

The originality principle of advertising creativity. The so-called creative principle means that advertising creativity should be brave, innovative and creative, instead of sticking to the old rules. Original advertising creativity has the biggest psychological breakthrough effect. Unique novelty is to attract attention, and its unique charm will arouse people's strong interest and leave a deep impression on the audience's mind. Being remembered for a long time, this series of psychological processes conforms to the psychological ladder goal of advertising communication.

The principle of effectiveness of advertising creativity. Creativity is the first principle of advertising creativity, but creativity is not the purpose. Whether advertising creativity can achieve the purpose of promotion basically depends on the communication efficiency of advertising information, which is the effectiveness principle of advertising creativity, including understanding and relevance. Understanding is easy to be accepted by a wide audience. In advertising creativity, we should be good at combining various information symbol elements to make it moderately novel and original. The key is to find the best combination of novelty and understandability. Relevance refers to the memory-related connection between the image combination in advertising creativity and the theme content of advertising.

5. 1 1 idea

The advertisements of advertising design enterprises are based on the masses. The public will be attracted by good advertising ideas and will never forget them. Therefore, enterprises and advertising planners should first analyze and understand people's living habits, national consciousness, education level, civilization cognition, emotional feelings and likes and dislikes when planning advertising strategies. Don't just focus on the psychology of a small number of consumers, but indulge their preferences too much (except in special circumstances) and neglect to convey creativity to the masses. Today's public are customers of different enterprises. Therefore, a good advertising idea will arouse people's admiration. At the moment when appreciation leads to high emotions, people's ideas and feelings will be integrated with what they appreciate, and the original subjectivity and prejudice will be dominated by this spiritual phenomenon in a short time. This phenomenon is easy to show when you rarely spend time with the people you admire most.

In fact, many times consumers' psychology is contradictory, and sometimes they don't know why they buy things. Undeniably, shopping behavior itself is a spiritual phenomenon, an emotional vent and enjoyment! If the creators of advertising creativity deeply understand this principle and apply it flexibly, no matter where they are, as long as they contribute their lives, observe carefully and capture them keenly from the crowd, good advertising creativity will stand out and be inexhaustible.

Sometimes, excellent creativity is a kind of karma, and when the light flashes, the idea becomes. On the contrary, even if you think about it day and night, scratching your head can't get it. Enterprises should have talents with unique vision and know how to distinguish good from bad. Don't think that if you do everything several times, you can choose from it. Many times, creative inspiration is like a battle, and hard work is a masterpiece. Every time I see some good ideas, the person in charge fails to seize the opportunity and constantly revise them, which wastes time and hinders production. It can be said that it is a taboo for military strategists, and then it will fail and it will be exhausted! I want to add one point here, so as not to be misleading. The creativity emphasized here is the idea that people are fully prepared before creation, and when their spiritual feelings are mature, their emotions suddenly touch some factors and touch inspiration.

A good advertising slogan is the key to successful advertising. Meaningful and creative advertising slogans can be punned, and at the same time bring out the image of the company and emphasize the advantages of the products. Hong Kong Vitasoy Company's "Vitasoy Easy to Order Soda" is world-renowned. Over the years, the company's distinctive image and popularity depend on the eternal innovation and advertising charm of this successful slogan.

Advertising design It is not easy to design a beautiful, thoughtful, effective and well-known advertisement. It depends on the cooperative attitude between enterprises and advertising planning agencies, whether they can communicate honestly and trust each other, remove the barriers caused by man-made long live factors and gain knowledge. Enterprises should provide accurate information, even some business secrets. The so-called know yourself and know yourself. Of course, in the end, it depends on the talent of the advertising creator.

A good creative advertisement is not necessarily for novelty and novelty. Good ideas may sometimes be simple, sincere, kind and not exaggerated, which will convince people and make them successful. I remember more than ten years ago, there was a newspaper advertisement for a car rental company in America. The picture shows a big fish and a small fish, and the small fish is about to be chased and swallowed by the big fish. At this time, Xiaoyu turned to the reader and said confidently and sincerely, "eat small fish, a big fish, is a common occurrence, but as a small fish, I will definitely try my best to fight for the chance of survival. Will you please support me? " I won't let you down. "This advertisement is very successful, and the company is getting bigger and bigger. The originality of this advertisement has become a classic because it makes full use of human sympathy and helps the weak. Advertising mainly understands the psychology of the masses and is good at using the plot. After seeing it, it can be successful with a light blow.

Advertising strategies sometimes take a long time to achieve. Don't be discouraged because there is not much response after the first advertisement, because it may be deployed for the shock of the second advertisement.

The idea of advertising design is a philosophy of human communication. It will change with the needs of the times. There are no fixed forms and rules, and the established knowledge and methods can only be used for reference.

advertising design

From the technical level: plane, stereo, film and television.

Classification by industry nature: outdoor, media and indoor. ...

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Briefly talk about technical classification:

Plane: Adobe Photoshop/Adobe Illustrator/CorelDRAW X 4

3d:AutoCAD/Autodesk Softimage 20 1 1/3ds Maxs/Maya/Sketchup/banzai3d。

Film and television: Adobe Premiere Pro/Adobe After Effects/Adobe Audition/Adobe Flash.

Website: Adobe Dreamweaver/Adobe firework

What is advertising design and inkjet printing? Advertising design is understood as a comprehensive hard advertising business, including printing posters and single pages, or outdoor body advertisements and outdoor advertisements.

Inkjet printing refers to outdoor production and outdoor picture output, such as exhibition boards, banners and Yi Labao.

What is the concept of advertising design? How to write the concept of advertising design and do advertising design? First, be familiar with everything, that is, be familiar with all design-related topics, so that you can use them. Second, forget everything, forget all the ideas you have done before, and do it in a different way. As for some skills in the most basic work, you can analyze them from any angle. There is no right or wrong. The key is to satisfy customers. Since human beings have exchanged goods, customers and markets, there have been advertising activities. Advertising is simply explained as "advertising widely", and its purpose is to attract customers, communicate the relationship between production and consumption, and make the supply and demand channels smoother. Print advertising design is the most common advertisement and the most extensive publicity method. The concept of advertising design needs advertisers, readers and consumers. From these three aspects, the design can be vivid, impressive and easy to understand.

What is advertising practice? Advertising media? Advertising design? advertising design

Employment direction ~ ~ ~ ~

Open an advertising company, of course.

What is the painter of advertising design? People who operate inkjet printers need to master simple computer knowledge and will give time to learn inkjet software. The pictures made by the designer will be discharged into the inkjet software and started to be inkjet. Familiar with different inkjet materials and operating different inkjet printers is the foundation. The plotter of the larger inkjet printing company is in three shifts, while some smaller inkjet printing companies (only spraying glue, photo paper and lamps) are designed to operate inkjet printers. If you are not afraid of being tired, you can learn more about inkjet printers, and it is best to contact the design more than just watching inkjet printers.

What is an advertising designer certificate? Isn't it a graphic designer's card? Yes, training schools and labor bureaus are qualified to issue this certificate. My class is jointly issued by the Labor Bureau and the training school.

What is computer advertising design, computer advertising design? Computer advertising design and computer advertising design are the same concept. Mainly use six softwares.

Illustrator.

Adobe illustrator is the industry standard vector illustration software for publishing, multimedia and online images. As an excellent vector graphics processing tool, Adobe Illustrator is widely used in printing and publishing, poster book typesetting, professional illustration, multimedia image processing and Internet page making. It can also provide high precision and control for line drawing, and is suitable for making any small design to large-scale complex projects.

Second, Photoshop.

Adobe Photoshop, referred to as "PS", is an image processing software developed and released by Adobe Systems.

Photoshop mainly deals with digital images composed of pixels. With its numerous editing and drawing tools, you can edit pictures effectively. Ps has many functions, including pictures, graphics, text, video, publishing and so on.

In 2003, Adobe Photoshop 8 was renamed Adobe Photoshop CS. 20 13 July, Adobe released a new version of Photoshop CC. Since then, Photoshop CS6, as the last version of Adobe CS series, has been replaced by the new CC series.

As of 20 16 12, Adobe PhotoshopCC20 17 is the latest version on the market.

Adobe supports Windows operating system, Android system and Mac OS, but users of Linux operating system can use Wine to run Photoshop.

Functionally, the software can be divided into image editing, image synthesis, color correction and functional color effect production. Image editing is the basis of image processing, which can perform various transformations on images, such as enlargement, reduction, rotation, tilt, mapping and perspective. You can also copy, remove spots, repair and modify damaged images.

Image synthesis is to combine several images into a complete image with clear meaning through layer operation and tool application, which is the only way for art design; The drawing tools provided by the software make foreign images and ideas well integrated.

Tone color correction can adjust and correct the color of the image conveniently and quickly, and can also switch between different colors to meet the application of images in different fields such as web design, printing and multimedia.

The production of special effects in this software is mainly accomplished through the comprehensive application of filters, channels and tools. Including the creation of image special effects and the production of special effects characters, such as oil painting, relief painting, plaster painting, sketch and other commonly used traditional artistic skills can be completed by software special effects.

Third, InDesign.

InDesign software is a design software located in the field of professional typesetting, and it is a new platform for the company's professional publishing scheme. It was released by Adobe Company on 1 September 19991day. It is based on a new open object-oriented system, which can realize a highly extended suite. It has also established a core, that is, third-party developers and system integrators can provide customized magazines, advertising design, catalogues, retailer design studios and newspaper publishing solutions. Can support plug-in functions.

Fourthly, Macromedia Flash,

The abbreviation of Flash, later merged by Adobe Company, is now called Adobe Flash, which is a two-dimensional animation software designed by American Macromedia Company. It usually includes Macromedia Flash for designing and editing Flash files and Adobe FlashPlayer for playing flash files.

Dreamweaver

Adobe Dreamweaver, abbreviated as "DW" and named "Dreamweaver" in Chinese, is a WYSIWYG fckeditor developed by American MACROMEDIA Company, which integrates web page making and website management. DW is the first set of visual web development tools specially developed for professional web designers. With it, you can easily make dynamic web pages that cross the platform limitations and browser limitations.

Macromedia was founded in 1992 and was acquired by Adobe in 2005.

Adobe Dreamweaver adopts a WYSIWYG interface, and also has the function of editing HTML (an application under standard generalized markup language). It has Mac and Windows versions. After Macromedia was acquired by Adobe, Adobe began to plan to develop a Linux version of Dreamweaver. Dreamweaver has used Opera's typesetting engine "Presto" as a webpage preview since MX version.

6. fireworks.

Adobe is a web drawing software, which can speed up the design and development of web pages. This is an ideal tool for creating and optimizing web images and quickly prototyping websites and web interfaces. Fireworks not only has the flexibility to edit vector graphics and bitmap images, but also provides a general pre-built resource library, which can be integrated with Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver and Adobe Flash software in a time-saving way. Quickly convert a design into a model in Fireworks, or take advantage of other resources in Illustrator, Photoshop and Flash. Then put it directly into Dreamweaver for easy development and deployment.

I hope it can help you solve the problem.

What is advertising? What principles should advertising design follow? 1. Meaning:

1, advertising, which means advertising. Advertising is a kind of propaganda means, which is to convey information to the public openly and widely through certain forms of media for specific needs.

2. Advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements include non-economic advertisements and economic advertisements. Non-economic advertising refers to non-profit-making advertising, also known as effect advertising, such as various announcements, notices and circulars of administrative departments, social institutions and even individuals. Advertising in a narrow sense only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. It is an important form for enterprises to occupy the market, sell products and provide services, and its main purpose is to expand economic benefits.

Second, the principle:

1, impact (impact)

From the perspective of visual expression, visual effect is to attract readers and convey the benefits of products in their own language. A successful print advertisement should be very attractive on the screen, with scientific and reasonable colors, accurate and attractive pictures.

2. Information (information content)

A successful print advertisement accurately conveys the main points of interest through simple, clear and definite information content. The content of advertising information should be able to systematically integrate consumer needs, interests, support points and other communication elements.

3. Image (brand image)

From the perspective of brand positioning strategy, a successful print advertising picture should conform to the stable and unified brand personality and brand positioning strategy; The style and overall performance of different advertising versions under the same publicity theme should be consistent.

What principles should be followed in advertising word design?

1、 ? Title, abstract and table of contents 2,? Background and environmental analysis? 3、 ? Details and descriptions of Media Plan 4. Media flow chart