What is the definition of poster advertising photography?

The definition of poster advertising photography:

Poster advertising photography is a kind of photography form specially used for creating and making advertising posters. It aims to attract the target audience through the artistic expression of images, convey the information of products, services or brands, and thus urge the audience to take some actions, such as buying, participating or paying attention.

The main features include:

1. Creative expression:

Poster advertising photography emphasizes creativity and artistry, and makes advertisements more attractive and unique through the photographer's unique vision and composition.

2. Display of products or services:

Photographers are committed to effectively displaying the characteristics and advantages of products or services in poster advertisements and arousing the interest of the audience through visual effects.

3. Emotional communication:

Poster advertising photography tries to arouse the emotions of the audience through composition, color, light and shadow, so as to deepen their memory and emotional connection with the advertising content.

4. Target audience:

Photographers need to know the target audience of advertisements to ensure that the style and content of photos can attract and resonate with the audience's intentions.

5. Brand consistency:

Poster advertising photography usually needs to be consistent with the brand image to ensure that advertising plays a positive role in brand building in the overall marketing strategy.

Generally speaking, poster advertising photography is a field that combines art and commerce, and creates a unique and eye-catching image for brands, products or services through visual communication.

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