Traditional Culture Encyclopedia - Photography and portraiture - How to take pictures of high-end e-commerce products?

How to take pictures of high-end e-commerce products?

In life, we can feel the quality of products through direct smell and taste, but on the Internet it is difficult to obtain corresponding evaluation of product quality through smell and taste; especially e-commerce stores need to solve How to enhance the attractiveness of your products? Make every effort to present your online store’s products to customers in the best possible way. However, shooting in a studio requires purchasing expensive equipment or inviting professional photographers, which is not a cheap thing and is not suitable for small and medium-sized online stores. So we’ve put together some tips for you to take great product photos at home (even if you’re taking them with your phone).

Add light source lighting

The main secret to good photography is lighting. Without enough light, getting a clear, bright image is nearly impossible. Insufficient light has a negative impact on the image - the image is blurred (due to long exposure), "noise" appears. But we want a product photo where the details are clearly visible.

Direct sunlight is not suitable as it creates a sharp contrast between bright light and dark shadows. Do not use camera flash. In order to obtain clear and detailed photos, white paper was used as the background and a soft box was used. In addition, the soft box can be replaced with an adjustable light source.

The universal background color is white. But there are exceptions: if your website has a mostly white background and your images have a white background. In this case, the photo will lose its borders.

Shoot in a consistent style

This will make the product photos in your online store look similar. This means they must have similar lighting, size and background. A unified style allows you to achieve a consistent and neat look throughout your online store and makes it easier for customers to view your products.

Take photos from different angles

Customers want to know the product in more detail before purchasing. This means it's best to upload multiple product photos in high resolution, where you need to take photos of individual elements or keep objects as close as possible.

Using macro photography is a good solution. The advantage is obvious - being able to learn more about the product.

Show actual product size

Upload some photos of the product in use. For example, if you are selling household items, you can take photos indoors. If selling accessories, use friends as models so buyers can better understand size and functionality.

Showing the usage effects in usable products can improve sales results to a certain extent. ?

Use natural environments

There is nothing better than a new and unusual product showcase. Take photos from unusual angles, use your surroundings, and look for unique product presentations.

Take the time to find the right natural light, use a consistent background, take multiple shots of the same product from different angles and in different environments, and get creative! You don’t have to pay the high cost of product photography, and you can take beautiful product photos by yourself.