On advertising photography

Advertising photography is photography with commodities as the main shooting object, which reflects the characteristics of commodity shape, structure, performance, color and use, thus arousing customers' desire to buy. Advertising photography can clearly show the shape, characteristics and uses of commodities, spread commodity information and promote commodity trading. When photography technology did not appear, the main propaganda means of goods were painting and writing; After the appearance of photography technology, with the development of printing technology and the decline of cost, people have more and more contact and understanding of photography, and photography has gradually entered the ranks of advertising.

The development of advertising photography has also encountered obstacles. When photography technology first appeared, the production of photosensitive materials was complicated, the cost was high, and the printing quality was also problematic. The traditional commercial advertisement combining words and paintings is still in the mainstream position, which brings great obstacles to the application of photography in advertising industry.

After the invention of film, the cost of advertising photography decreased obviously, the display quality of commodity pictures was much higher than before, and advertising photography was further developed. With the appearance of artistic direction, advertising photography has gradually become professional, and the quality of design and production of advertising photography works has been continuously improved. After World War II, the media expanded rapidly, and the third scientific and technological revolution brought mankind into the information age. The appearance of digital photography also makes advertising photography spread more widely, and the communication carriers in the information age are also very rich. From paper media reports to the Internet, advertising photography is taking off.

Advertising photography is different from news photography, artistic photography, documentary photography and other types of photography. News photography is not so much a "creative" product as a documentary product, which requires that the content, pictures and images are true feelings and real scenes; Artistic photography is biased towards creation, and photographers can freely show and re-create to show their personal style and personality; Documentary photography takes recording the reality of life as its main appeal, truthfully reflects what it has seen and heard, and witnesses the development and changes of society.

For advertising photography, what needs to be highlighted is the shape, structure, performance, color and use of goods. To spread commodity information and advertising creativity, cater to consumers' interests and achieve the purpose of commodity promotion. In advertising photography, photographers often need to use richer skills and techniques to perfectly show the quality and function of goods, so as to make customers have the desire to buy goods.

An excellent advertising photographer can combine advertising creativity with photography technology and skills to perfectly present the characteristics and quality of goods.