Say goodbye to pornography forever. What happened on Tumblr?

Say goodbye to pornography forever. What happened on Tumblr?

The old driver will have one less place to drive in the future. Tumblr, a famous light blog site, announced that it would ban adult content from1February 7 17.

Images, videos or GIF animations that show real human genitals or female nipples, as well as content that is too realistic to be mistaken for real human beings, belong to adult content defined by Tumblr. Of course, nudity involving artistic works, education, news or political content, such as David statue or nude antibody, can still be released normally.

This news is like a bolt from the blue for the old drivers, because this website, dubbed Tang Bure by China netizens, is often named as the originator of light blog. Light blog is a short and pithy content form with pictures as the main content, which is between Weibo and blog. But what Tumblr really enjoys and is fascinated by is a large number of pornographic pictures on it, and the official clearly welcomes it: this is a question of mutual understanding and tolerance.

Tumblr was only known by Chinese people in recent years. In fact, it is a website with a history of more than ten years. Tumblr was founded in 2007. As a global community, users from all over the world gather here. Although everyone's language is different, pictures, especially pornographic pictures, completely cross the language barrier. Coupled with Tumblr's powerful recommendation algorithm, once you step on the accelerator, similar content will be continuously presented to you, with the accuracy as high as today's headlines or Netease Cloud, which makes people addicted.

Over time, Tumblr has been labeled as an old driver, although there are many interesting photography, technology, expression packs and so on. AprilGlaser, the author of Slate, a well-known online magazine, described the charm of Tumblr like this:

Users who like adult content will feel that they have found a community that resonates with them. You don't need to identify yourself, or be exposed to eye-popping Tintin-sized advertisements, or be sold to some annoying malware. There is no doubt that Tumblr has become a place where people who are curious about sexual desire explore interesting pictures.

To put it bluntly, Tumblr is a good platform for watching pornography. Tumblr also had a marriage with Yahoo. In 20 13 years, Yahoo spent 1 1 billion dollars, but it didn't achieve the effect of 1 plus 1 greater than 2. Tumblr didn't help Yahoo turn a profit, and Yahoo didn't use its own resources to help it expand its influence.

After Yahoo sold it to Verizon for acquisition, Tumblr was assigned to its subsidiary Oath. So, what made Tumblr, which has always been open, suddenly step on the brakes? The fuse was that 165438+Tumblr was removed from the AppStore at the end of 10 because there was child pornography on the platform. Tumblr explained that this statement is partly due to the imperfect filtering mechanism.

As of press time, Tumblr has not been restored to the shelves. Tumblr was banned in Indonesia in early March because it did not respond to the Indonesian government's request to delete pornographic content. Slate believes that banning all pornographic content in order to prevent child pornography is a bit overkill, and it can't protect the victims of child pornography, because pedophiles will always find other places.

But Tumblr has its own considerations. D'Onofrio, CEO of Tumblr, said in an open letter on February 3rd, 65438 that with the continuous development of Tumblr, it is necessary for them to consider the influence on different ages, different people and different cultures. Only without these contents can we create a place where more people can express themselves comfortably.

Most fundamentally, there are many websites featuring adult content on the Internet. D'Onofrio wrote that we will leave this kind of content to them and concentrate on creating the most pleasant environment for our community.

After 12 17, the original adult content will become visible only to the publisher, and the publisher can lodge a complaint after receiving the notice, and the new adult content will also be prohibited from uploading. After the implementation of the new policy, the original security mode function of preventing users from contacting adult content will no longer exist. Tumblr said that the content review will be mainly based on machines, supplemented by manual adjustment, but many people question the reliability of this mechanism. After all, Tumblr's automatic censorship tool has a history of accidental injury, such as marking LGBT content as sensitive last year and blocking it from many users' pages, which caused a large number of users' dissatisfaction. There are many cases in which serious pictures are wrongly labeled as pornography by the system, even Garfield and Batman are not spared.

Whether the more pure and pollution-free Tumblr can continue to be favored by users remains to be tested by time, but the capital market has expressed pessimism in the short term. On February 3rd, 65438, the share price of Tumblr parent company Verzion plummeted by 3.48%, while Twitter soared by more than 7%. This soup is really not spicy.

Text/Ai Faner