"My People, My Home" broke 270 million yuan on the first day, and "Director's Dish" became a panacea for the market?

"Best National Day File" really lived up to expectations, and the total box office in a single day exceeded 700 million, setting a record for the box office in 2020 and inspiring the entire movie market. As a "special festival offering", "My People and My Home" has unexpectedly become one of the "best National Day files".

According to the data of Lighthouse Professional Edition, the box office of My People and My Home broke 270 million on the first day of release, which was 358 million behind the animated film "The Legend of Deification". However, in terms of word of mouth, my people and my home have completed the counterattack.

"My People, My Home" has a top creative team in China, and it is also the first comedy blockbuster after the cinema resumed work. It has the advantage of theme, and the quality of this work has not disappointed the audience. Douban 7.6 points. At present, I am proud of the entire National Day file. With the good potential of word-of-mouth surpassing the mythical legend, Cat's Eye Professional Edition estimated that the box office was 2.27 billion, making it the first choice for the box office champion.

"My People, My Home" was approved in May this year, and was basically completed at the end of July. It entered the publicity period in September and was finally officially released in June 10, 1. Its rapid market judgment and project completion benefit from the continuous high market expectation provided by the predecessor of the series "We Our Country" and the same operating idea as "directing movies".

Last year, My People, My Motherland, through the civilian perspective and the creative way of "little people+big times", created a typed commercial tribute film that best fits the current China market, with a box office of 3 billion+,becoming a phenomenal work of the whole era, all regions and the whole people, and successfully opening a new era of main melody movies.

When "800" won the global box office champion, the North American industry also lamented: "Please don't blink, the China market will soon show my people, my country's sisters, my people and my motherland."

In summing up the success of My People, My Motherland, North American industry media also highlighted the "director's platter" attribute in the film, that is, the film invited seven most active and experienced film directors in China in recent years, each of whom was responsible for a unit story. Although the ages are different, the stories are not connected, and the creative forms are different, they all serve the same creative theme, trying to see the big from the small, so that people from all walks of life can find their own miniature of the times.

In fact, the "director's platter" film is not the first one to try and make mistakes in the theme.

Looking back on the past of the "director's platter" film, the blessing of famous directors and famous actors is inevitable. Then, why did the previous "director's platter" attempt fail repeatedly, but now it can shine on the main theme? There are also many "directors' big plates" on the road in the future. What innovations and shackles will they have? Is the director, actor or content of the "director's platter" movie? Starting from the "Me and Me" series, this paper probes into the past and future of "Directing Cuisine" movies.

It is not difficult to understand the idea of "director's platter" film: many directors shoot different unit stories separately, and finally rely on a creative mode, with a core idea or expression. This mode greatly improves the efficiency of film creation and ensures the completion progress. If the mature directors and actors behind the most popular movies on the market are brought together, then to a certain extent, the film of "director's platter" can be guaranteed to form the due effect of the head blockbuster in a short time.

Looking back on the previous domestic "director's platter" movies, love theme is the main creative theme.

An Entertainment Watch (ID: yiyuguancha) has compiled the major commercial "director's platter" films in Chinese mainland. According to incomplete statistics, there were only four "director's platter" films released in "My People, My Motherland", all of which were about love. 20 15~20 16 ushered in the peak of "director's platter" film creation. Surprise all the way, "City in Love" and "Running for Love" were released one after another, crowding out Valentine's Day and summer vacation.

It's a pity that none of my works, before my country, had a box office of more than 654.38 billion, and none of them reached the passing line in Douban score. Except for the fate of 34.76 million yuan, the other three "director's platter" films all show the embarrassing situation that the co-director is becoming more and more famous, but the box office and word of mouth are struggling.

In 20 15, Surprise Along the Way, which was first directed by Mesozoic directors Jin Yimeng and Pan Anzi, won 69.77 million yuan on Valentine's Day, with satisfactory results. Subsequently, the fledgling young directors Muyewen, Runniandong and others directed "The City in Love", which won 53.62 million yuan in the summer file, was tepid.

By 20 16, Guan Hu, Guan Hu, Guan Hu, Guan Hu, Guan Hu, Guan Hu, Guan Hu and Gao Shu collectively directed Running for Love, but they handed in the worst answer sheet. The film was released on Valentine's Day on February 14, and stars such as Zhang Ziyi and Eddie Peng Yuyan Swift were invited to star in it. However, the negative word-of-mouth of the film quickly fermented, and Douban only reached 3.9 points, and the final account was only 47.46 million yuan.

The overall failure of "Running for Love" indirectly led to the difficulty in organizing the film project of "Director's Dish". Before 20 19 was released in my country, this genre was vacant in the domestic market for three years.

In fact, the film "The Director's Dish" loves "the theme of love".

In terms of unit films, the 20 10 Hong Kong love collage film "Love City" won 654.38+33 million yuan at the box office, becoming the first collage film that broke through 100 million yuan, followed by the same series film "Global Love" released in the second year, with a box office of nearly 60 million yuan. In 20 12, the love story of four couples directed by Doze Niu won 654.38+37 million yuan at the box office; By 20 14, the box office of Beijing Love Story had broken 400 million, and the director Chen Sicheng became famous.

The above films are all single films composed of multiple love stories and created by 1-2 directors.

It can be seen that the audience in China does not hate the unit platter movies, and the love theme and the unit platter movies also present a sense of harmony.

How to innovate again in the patchwork film has moved towards the film mode of "director patchwork". The "director's platter" film is a subdivision of the platter film. The film has 3~7 co-directors, each of whom is responsible for a unit story and does not interfere with each other. The film tries to express the same theme through rich and colorful plot content, distinctive director's expression form and multi-angle thinking and observation.

At the same time, the producers also expect several well-known directors to become hot topics, innovative expressions can arouse the interest of mainstream audiences, and love themes naturally become the best experimental field for "director's platter" movies.

Unfortunately, it backfired.

"Beijing Love Story" sells well on 20 14. Wanda Film and Television, one of its producers, saw the market potential of assorted romantic films and quickly organized the largest "director assorted" project in commercial films-running for love.

At the final conference of "Run for Love" in June, 20 15, the all-star director lineup composed of Guan Hu, Gao, Zhang attracted attention, and the strong participation of hot stars such as Zhang Ziyi, Swift and Zhou Dongyu can be described as Starlight Glimmer. Five stories went to Japan, the United States, Norway, Istanbul, Saipan and other regions.

However, this top movie, Douban scored 3.9, which became the worst masterpiece of several co-directors. Among them, the unit stories directed by different directors are full of sense of separation and scattered themes. In twenty minutes, a single story can't clearly show the integrity, false plot, and it is difficult to attract the audience's emotions, which eventually leads to a poor impression on the audience.

What's more, the audience can't see the artistic level and creative sincerity of several famous directors in Running for Love. The comprehensive bad reviews cover every creative element of the film, and even some netizens bluntly said that "Running for Love" is a "money trap" under the banner of joint creation by great directors.

At the beginning of the release of Running for Love, Gao, Zhang and Guan Hu bluntly said: "Most of our directors still shoot more men's plays." As a regional romantic film, the selection criteria of several directors are: "I want to go to this place but I haven't been there yet." Regarding the romantic concept of love, several directors also admitted: "In fact, I still don't know much about love and women."

"We hope to see the benign competition of artistic creation among directors in the patchwork films, rather than the propositional composition without sincerity in creation." Douban users commented like this.

Running for Love thoroughly exposed all the shortcomings of the "director's platter" film.

However, these shortcomings have been alleviated in the series Me and Me. Under the aura of the theme of "Big Times, Little People", the creators have also found a place suitable for their own play, thus making the series of "Director's Dishes" glow with new vitality.

It is too extreme to say that all the "director's assorted films" before "Our Country" are street works. It is not normal for the "director's platter" film to look at the global film market, but only occasionally. A strong name is needed to incite several famous directors to put down their bodies and join the joint guidance to concentrate on their creation.

1995, Zhang Yimou was invited to shoot a documentary to commemorate the Lumiere brothers, the father of modern movies, and to pay tribute to the most traditional way of filming. The producer invited 40 film directors from all over the world to shoot a 52-second short film with the world's oldest camera made by Lumiere brothers, and it should not exceed 52 seconds. It was recorded simultaneously and repeated for more than three times to explain "why do you want to shoot this film" and "why do you want to shoot a film"?

In 2009, Jiang Wen was invited to co-produce Impression of new york and I Love You in new york. During the epidemic in 2020, Jia was invited to co-shoot "Visit" with the theme of "space" and the epidemic as the creative background.

It can be seen that even though the films of "director's platter" are mostly "propositional compositions" with high requirements and many restrictions, the director has little room for self-development, but with a strong name, the director's creative motivation and healthy competitive mentality will naturally be displayed.

In "My People, My Motherland" on the National Day last year, the meaning behind it is also obvious.

It is worth noting that "We, Our Country" has caused a heated discussion in the North American industry, and many media have also highlighted the "director's platter" attribute in the film.

"10 years ago, China's tribute film was" The Founding of the People's Republic of China ",including a patchwork film composed of more than 200 stars, which attracted the interest of countless audiences. Now China's tribute film once again plays the role of "director patchwork", which has become the biggest interest point of China audience who pay more and more attention to word of mouth. "Variety magazine once commented like this.

The word "word of mouth" has always been the shackles of "director's platter" movies, but my people and my country have solved it well. Although the seven story units have different styles and characteristics, they are all excellent works.

Chen Kaige's White Meteor and Guan Hu's Eve are steady and shocking, reflecting that "little people" grow up with the motherland; Hello Beijing by Xu zhēng, Leap and Ning Hao is humorous, which embodies the humorous wisdom and true feelings of "little people". Xue's return, Zhang's meeting and Muyewen's escort are all gentle and delicate, reflecting the emotional life of "little people". The seven stories really form an organic whole, showing the creative theme of "Little People+Big Times" and reaching a brand-new theme film with national feelings.

Choosing the favorite director unit in the film has become an active topic for fans, and "We, Our Country" has really become a healthy competition in the "director's platter" film. With this benign competitive content and the atmosphere bonus of the National Day schedule, the film broke through the box office of 3 1 100 million yuan, and still ranks eighth in the historical box office list, becoming the benchmark of the "director's platter" film.

The follow-up work "My People, My Home" is also being released, with a single-day box office of 270 million, which once again shows the advantages of the "director's platter" film.

Then, 10 On June 25th, the film "Sacrifice" directed by Guan Hu, Frant Gwo and Yang Lu will be released to commemorate the 70th anniversary of Chinese people's Volunteer Army's overseas war to resist US aggression and aid Korea. The film tells a story from three perspectives of three directors-the engineer bridge was repaired and bombed, which provides more innovative possibilities for the "director's platter" film.

So, for the director's patchwork film, is the theme film the best theme, or is it the only theme that should be available?

Directed jointly by, Li,, and, The World Has Her will tell four stories of four women in 2020.

The film "Director's Dish" will present more abundant contents.

In addition to the director's blessing of the "director's platter" film to make it show the head effect, the "director's platter" film can also be regarded as an experimental field for young directors to emerge. For example, in the 20 15 "City in Love", young directors such as Muyewen and Runnian Dong in this project have accumulated experience and explored their own film aesthetics, which has grown rapidly and become a "surprise" in the market in recent years.

The performance of my people and my home in the National Day file is still unstoppable. Driven by the strong market value, perhaps "Hometown" will not be the last one in the series "Me and Me". No matter whether the title of the series can be continued, the "director's platter" mode with the theme of the main melody will certainly continue to exist. In addition, in other types of themes, the "director's platter" will continue to be trial and error. No matter "how the director puts together the dish", the whole work still needs a successful helmsman to think deeply about how to avoid narrative fragmentation, how to mobilize the director's creative enthusiasm, how to put forward the theme of "propositional composition" and so on.

"Me and Me" series set a good template for "director's dishes". It is expected that the innovation of Sacrifice will make the film The Director's Dish have a longer life, and the theme creation of China films will be more abundant.