What are the contents of corporate promotional videos?

The shooting of general promotional videos includes the following steps:

The first step: communication in the early stage

When making promotional films for customers, film and television advertising companies need to communicate with customers in depth to understand their actual situation: enterprise type, enterprise culture, workflow and so on. Customer industry information (industry characteristics, industry status, relevant policies and regulations, etc.). ); Understand customer needs (including some specific needs such as scenario planning and personnel arrangement)

The second step: copywriting planning, which can be roughly divided into the following two contents: 1. Planning outline planning: determine the theme, narrative clues, narrative style and expression techniques of the whole film II. Specific explanation: determine the overall logical framework, language style and perspective of explanation.

Step 3: Establish a shot-splitting script scheme.

Determine the editing style with customers, so as to determine the number of shots and shooting techniques, set the proportion and shooting techniques of emotional shots and narrative shots respectively, ensure the reasonable logical relationship of the shooting pictures, lay out the use mode of the whole picture, avoid using the same type of shots repeatedly, select shots according to the budget, and make a detailed script for each commentary for personal use.

Step 4: Before shooting

Communicate with customers, and make shooting plans and preparations in advance. According to the needs of story board, venue and shooting content, determine the equipment, arrange it reasonably, and design the lens reasonably to avoid "human eye" perspective as much as possible.

Step 5: Post-production

1. Preliminary cutting: according to the design of the lens script and the length of the explanation, the material is roughly cut and sorted, and the appropriate neutral material is selected, and it needs to be re-created when editing; 2. Fine editing: emphasize the concept of "group" of shots, pay attention to the logical relationship of pictures and the order of scenes, choose music that conforms to the style and context of the whole film, and control the editing rhythm; 3. Special effects production and embedding: communicate with the special effects producer in time and review and guide the production direction step by step to avoid delays in the construction period, be responsible for the animation quality and put forward appropriate rectification opinions;

After the sample is finally submitted, it will be modified according to the customer's needs, and the final delivery will be completed after the modification.