What are the star packaging companies?

Abstract: As we all know, there are people who are responsible for the words, deeds and dresses of stars, which involves the star packaging company behind them. What are the star packaging companies? The following small series briefly introduces several famous star packaging companies and artists' star packaging schemes, so that everyone can understand how stars are packaged and promoted. What star packaging schemes do star packaging companies have for artists and stars?

What are the star packaging companies?

Famous star packaging companies are:

First, Huayi Brothers Media Group

Founded by Wang and his brother, it went public in 2009, and its shareholders include famous director and top Internet giant Tencent. It has the strongest shield!

2. Tianyu Media Co., Ltd..

Hunan Satellite TV Entertainment Channel is a wholly-owned media company, registered in Shanghai, with branches and offices in Hong Kong, Changsha, Beijing, Kuala Lumpur and other cities and regions, with business all over the world. There are super girl, super girl, fast man and other column brands!

Three. Yinghuang entertainment group

Involved in a wide range of industries, it has now developed into a diversified large group involved in real estate, hotels, finance, entertainment, movies, publishing and printing, catering and retail. It has over 75% Hong Kong singers!

Fourth, Warner Music in Asia.

Warner Group's Asian operation center entered the China market in the middle and late 1990s through the acquisition of UFO Records, a famous local record company in Taiwan Province Province. At present, the famous artists in Chinese-speaking areas are: Jolin Tsai, JJ Lin, Wu Kequn, Jam Hsiao, Kimi, Ronghao Li, Guo Caijie and so on. , the combination is the orchestra and D.C.W. 2065438+On April 29th, 2004, Warner acquired Goldwind Records, one of the most successful independent record companies in Greater China.

Verb (abbreviation for verb) Scorpion Media Group

Scorpion Media was founded by Chen Shu 'en, or China SM Entertainment Company for short, which comes from the abbreviation of its English full name; The international strategic center is located in Hong Kong, and the domestic operation center is located in Beijing. It has subsidiaries in Wuhan, Shanghai, Guangzhou, Singapore, Vietnam and other places, and has the largest behind-the-scenes operation power group in Asia, called "Snakehead Information" entertainment working group, with a number of about 150.

Six, Rolling Stone International Records

Rolling Stone Records Co., Ltd. was founded by Duan and his brothers in Taiwan Province Province in 1980, and was the largest independent record company in Asia 20 14 years ago. Is the first local record company in Taiwan Province Province; It is the only local record company after the five major record companies in the world entered Taiwan Province Province. This is a milestone in China's music.

Seven, starry Chinese media

There is a brand called Canxing Production, which once introduced the copyright of Britain's Got Talent to produce programs such as China's Got Talent Show, China's Good Voice and You Think You Can Dance. The Voice of China, created by Canxing, introduced the real separation of production and broadcasting to China for the first time, and directly participated in the advertising sharing of Zhejiang Satellite TV.

Eight, Sina

Sina officially launched wireless service in April 2002, to build a paid value-added service platform for China users and provide wireless value-added services. In 20 14, two brands, Cool Dog Music and Cool Me Music, were secretly acquired, and gradually entered the entertainment circle in an all-round way.

Nine, Hong Kong wireless TVB

It is not only the label of tvbi, but also a veritable entertainment factory. Before and after the introduction of TVB, there were hundreds of film and television production teams and performing stars in China, the most famous of which were Chow Yun Fat, Stephen Chow, Tony Leung Chiu Wai, Andy Lau and Wang Mingquan.

X. Tianyu media

Tian Yue Media, established in 2004, is by far the most star-making entertainment company in China, including Grade A female voice, Happy Boys and Super Girls. These three programs were broadcasted on Hunan Satellite TV, which made people remember Tian Yue Media and witnessed its unparalleled star-making means.

Artist star packaging plan

Newcomer's overall packaging planning scheme

Throughout today's entertainment circle, from Hollywood superstars, movie stars who have stepped onto the Oscars, movie stars who are active on Chinese mainland screens, to "super girls" who can become famous overnight. Behind the splendid scenery where they enjoy the applause of flowers and meet the flash, there are brokerage packaging companies and promotion media that silently make dowry for them. Turning a new person from an unknown ordinary person into a star-studded performing star is inseparable from the efforts of professional promotion packaging companies and brokers.

The overall packaging of artists is like making a project. Laying a good foundation is the premise of building a tall building. The same is true of being an artist. Starting from the most fundamental orientation, combined with training, we can subtly exercise new people's basic acting skills and understanding of things and establish a good personality trend. To be a good artist, you must learn to be a man. Irregular heart is not right, and irregular heart is difficult to achieve greatness. Look at the big-name movie stars in Hong Kong. Why are some of them still active on the film and television stage for so many years (such as Andy Lau and Jacky Cheung)? They have really become an evergreen tree of art, and art always makes people young, which is true. To be a successful artist, you must have a healthy, young and enterprising mind and a healthy body.

In view of years of experience in promoting various successful artists, Shengrun Culture has summarized a set of ideas for promoting artists' packaging from the following four points:

First, positioning

Accurate positioning is the key to an artist's success in entering the entertainment circle in the future. First of all, the company should evaluate and position the newcomers from five aspects: shape, appearance, body, platform and sound:

1, shape

That is, the external conditions, people's looks are the same, and those artists with beautiful faces (basically the same type, just like the popular faces in South Korea) are individual, at least at first they are very cautious about newcomers and do not encourage them. If this new person is born shy, it is a blessing from God and his parents. If you add good acting skills, it can be said that idols add strength. There are many good artists with idols and strength in China entertainment circle, but more artists are either good-looking but average in acting; Otherwise, he looks similar or has a natural personality (such as Ge You and Sun), but his acting skills are really good, and he really conquers the audience with his strength and becomes a powerful artist. Brokers should carefully observe the appearance of new people and what kind they belong to. What kind of role line is suitable for future acting career? These are all strictly controlled by the company.

Step 2: table

Table is performance; General brokers observe the basic skills and understanding of newcomers through the assessment of a sketch and a film and television clip, and through improvisation and proposition (specifying a film and television drama, sketch) performance. Then make a reasonable development plan for it. These all need to be adapted to local conditions and vary from person to person.

Step 3: body

It is form and movement. If the newcomers have a good dance foundation, they will definitely have an advantage over those who have no dance foundation. Because, in the film, artists with physical foundation can better grasp the action language. Why movie star Zhang Ziyi's movements and body expressions in movies can reach the state of carefree dripping has a lot to do with the solid foundation laid by her 10 years of dance career. Therefore, it is also very important to observe the physical quality of a new person and make a reasonable development direction for him.

4. Taiwan Province

The language of lines, as an actor, the most contact every day is the training of lines! There are also subtext points in line training. Observing a new person's basic skills of using thread is to get the answer from sketches, dramas and imitation film and television clips. Mastering the basic application of lines is also the recognition of the artist's future performance on the screen. Only by combining lines with the use of body parts can we shape the feelings of the characters in the play more perfectly and truly perform the characters vividly. A good and successful film and television work can not be separated from the performance of excellent actors, and the use of lines is a very important link.

Step 5 sound

Needless to say, it is related to singing, which is the basic knowledge of vocal music. Having a good voice is a prerequisite for practicing vocal music. If a newcomer has a bad voice and can't even sing five notes, there is no need to talk about the development of vocal music. However, there are some strange people in history who were born tone deaf, but after intensive training the day after tomorrow (such as Mei Baojiu), they also created good vocal music achievements. But this is a minority after all. To evaluate a new person's voice, we should let him sing some songs freely, find out the characteristics of this new person from the vocal cavity, and make reasonable vocal training for him. To be a good artist, we must develop in many aspects, perform well, and March in all aspects of film and television songs. Really make the star art not old.

Second, assist newcomers to prepare self-promotion materials.

1, the company makes personalized image planning and packaging for newcomers;

2. Personalized guidance, training and artistic modeling for professional performing arts;

3. Plan, shoot and make a set of star VCD business cards and photo albums;

Without personal information such as publicity photos and artist's license, which director will know what an artist looks like?

How much is a normal promotional material reasonable? Here, I want to give you an idea. It should be similar to taking a personal photo in a photo studio, even if there are subtle differences, it will not be too bad.

Is there a chance to receive a notice with a promotional photo? Of course not! Another one is called "audition", that is, the director should observe the artist's performance face to face as a reference for casting.

And because of strangeness and nervousness, people often lose their due standards when auditioning? In view of this, the company will also prepare a dynamic promotional film for newcomers, so that newcomers can show their best level with the most relaxed and comfortable mood and improve the chances of publication.

Third, cultivate and enrich the talents of new people.

As the saying goes: Carving rotten wood into bonsai becomes a work of art ... It takes the joint efforts of the company and newcomers to package a newcomer who is out of touch with the times into a star with quality, self-restraint, gorgeous appearance and eye-catching. To become a quasi-star, you must have at least the following four aspects of knowledge:

1, basic makeup. I don't want you to be a makeup artist, but as an artist, if you don't know how to make up, you can't know your best appearance.

2. Basic etiquette and catwalk training. Standing posture, sitting posture, demeanor and temperament are all very important things.

3. Mouth adjustment and acting concept. Of course, buildings can't be built in a day, but you have to know how to build them first.

4. Simulation performance. Familiarize newcomers with cameras, lighting, lines, expressions and walking. And so on.

All the above should be trained from five aspects: shape, appearance, body, stage and sound. You can't be without experience and fear. As long as you have the determination, nothing is difficult in the world, nothing is impossible to a willing mind. The company will invite professional teachers from all walks of life to conduct overall training for newcomers. Through the correction of professional teachers' comprehensive quality, the feasible effect of all-round development can be achieved.

(1) Performance: Starting with lines, strengthen language expression ability. Combined with physical training, we can achieve the goal of both form and spirit. You can observe and imitate from sketches, movie clips and movies. At the same time, it will play a positive role in film and television performances to observe the characters and their lives in film and television dramas. Through a period of training and study, you can quickly improve your comprehensive quality and strive to reach the professional level.

(2) Vocal music: You can tailor a main single and MV for artists, and strive to achieve professional standards through careful production by vocal music teachers and musicians. From pre-audition, to studio mixing, to post-production. Every link strives for perfection. Making personal singles, through the whole process of making singles, improve newcomers' cognition of professional knowledge such as recording and arranging. If funds permit, you can make excellent MV for the main theme, so that the audience can understand the artists more intuitively when promoting. Good music works, coupled with excellent video playback, can truly achieve sound and picture effects, and can better achieve publicity effects.

Fourth, the promotion channels for newcomers.

When the newcomer completes the necessary training and has the qualification of a quasi-star, in addition to the usual general publicity, the company will do several things for the newcomer:

1. The company will let newcomers participate in theater performances and provide opportunities to participate in stage performances and film and television dramas. By contacting some professional actors, the company plays a role in the play, improves the performance quality of newcomers in the form of actual combat, and accumulates performance experience. Promote the talents of newcomers with the characteristics of borderless networks.

2. The company will hold various competitions, performances, parties and TV programs as an opportunity for newcomers to accumulate stage experience, and arrange newcomers to participate in various performances and national star tours undertaken by the company from time to time. Invite all kinds of media to visit and introduce new people to the public.

3. The company promotes the songs of newcomers in all directions, involving various media such as Internet, TV, radio, newspapers and magazines.

4. Actively organize newcomers to participate in various social activities and activities organized by records and films, and back up interpersonal relationships for newcomers, so as to facilitate them to leave the base and enter the entertainment circle in the future.

5. After a period of publicity and promotion, the company will recommend the new single to SP CRBT operators, and the operators will send the new single to thousands of mobile phone users in Qian Qian. This kind of promotion will be unmatched by any media channel.

6. The company tailor-made single (HD) MV for newcomers, and made personalized film and television creation on the premise that funds allow (newcomers can play the role of No.1 or No.2). Film and television types include: 3G mobile phone movies, short online film and television dramas, and TV movies. The company creates personalized works according to the specific conditions of newcomers (the company is responsible for the promotion, distribution and broadcasting of works);

After one year's basic training, the newcomer has reached a certain level as a professional singer. The company will release MTV singles or song compilations for the newcomers (the company will be responsible for the distribution and broadcasting of the works), so that the newcomers can truly rank among the ranks of professional singers, undertake Shang Yan, attend various political activities, sign contracts with companies such as records and movies, and finally realize their dreams by their own development, seize opportunities and strive to challenge.