What are the types of Hanfu?

There are usually three kinds of Hanfu, namely, the deep clothing system that connects up and down, the deep clothing system that separates up and down, and the skirt system.

The first one is the deep clothing system with upper and lower skirts connected together, and the most typical one is the deep clothing system with upper and lower skirts connected together. Because it is connected from top to bottom, it is deeply covered by the body, which is called a deep coat. Including straight clothes, crooked clothes, robes, straight clothes, robes, etc. It belongs to long clothes.

The second is the deep service system, including coronation and porch, which is the formal dress of monarchs and officials attending grand ceremonies such as sacrifices. As the name implies, it is divided into clothes worn on it and clothes worn below. Since ancient times, China clothing has advocated the dress under the coat, stipulating that the dress is positive color and the dress is neutral color, that is to say, the coat is correct and pure, while the dress under the coat is staggered. ?

The third is the skirt system, which mainly includes high-cut skirt, high-waisted skirt and double-breasted skirt. In fact, it also belongs to the top-down skirt system. However, there are not many etiquette rules in this way, which is generally used for uniforms. Skirts are also the biggest embodiment of the upper and lower clothing system. Combing hair on three sides and dressing in two stages have become the description of the characteristics of traditional women's wear.

In the whole audience of Hanfu, women are the main buyers.

Mirror market intelligence data shows that in the first quarter of 20021,the total transaction volume of Hanfu market reached 870 million yuan, up by 3 1% year-on-year, and the sales peak of Hanfu was in May and autumn and winter. In the same period, the market transaction scale of the overall clothing market in the first quarter reached 654.38+050.6 billion yuan.

In the rolling year of 2020 (2020/4-202 1/3), the average CR5 remained at around 17%, and the market was in a competitive state, but the composition of the Top5 brand list was relatively fixed. In the annual Top5 brand list, "Back to Han and Tang Dynasties" was listed 12 times, and "Lan Ruoting" was listed 65438+.

Judging from the market performance, the Hanfu market is expanding day by day, and the brand is also blowout. However, although the Hanfu market is booming, compared with the overall clothing market, its scale is still limited and its future development potential is huge. In addition, although the Hanfu market is still in a competitive pattern, how to impact and become a head brand is still a difficult problem.

Similar to many consumption analysis, women are the main buyers in the overall audience of Hanfu. According to the market intelligence of Magic Mirror, among the total consumers of Hanfu, women account for 89% and men account for 1 1%. The conclusion of the brand is similar, and women's wear is the main brand of Top5.