What are the employment prospects for this major of tea art?

Occupation definition:

Personnel who are engaged in tea drinking art services full-time in tea houses, tea rooms, hotels and other places.

Occupational level:

This occupation has five levels, namely: junior (National Vocational Qualification Level 5), intermediate (National Vocational Qualification Level 4), senior (National Vocational Qualification Level 4) National Vocational Qualification Level 3), technician (National Vocational Qualification Level 2), senior technician (National Vocational Qualification Level 1).

Professional ability characteristics:

Have strong language expression ability, certain interpersonal skills, physical perception ability, keen sense of smell, color and taste, and certain aesthetic appreciation ability.

Industry status quo:

At present, tea industry practitioners do not have unified testing standards and appraisal personnel that are in line with international standards. Many practitioners are unprofessional, highly mobile, and lack corresponding Cultural knowledge, inability to identify the quality of tea leaves, lack of understanding of tea art skills, and the lack of advanced tea art talents have increasingly become bottlenecks restricting the development and growth of the industry.

In fact, from May 1999, the Ministry of Labor and Social Security has officially included tea masters in the "Occupational Classification Ceremony of the People's Republic of China". In March 2001, the "National Standard for Tea Artists" and the "Tea Artist" tutorial also appeared. On June 18, tea artists from Jiangxi, Zhejiang, Tianjin and other places participated in the first tea artist professional skills examination held in Jiangxi.

Prospects:

As the leisure lifestyle of tea gatherings has penetrated into people's lives, tea masters are becoming increasingly popular as an emerging profession. The tea art industry is a highly professional thing, and many universities have established tea science departments. In addition, the Beijing Chinese Tea Art Association will build a training center to be responsible for the training of tea art talents, filling the gap in tea art talent. At the same time, domestic tea consumption is also growing.

The Beijing Municipal Bureau of Quality and Technical Supervision recently revealed that each person in Beijing currently consumes 1 kilogram of tea per year. It is understood that there are currently more than 400 teahouses in Beijing, and the number of teahouses in northern cities such as Beijing, Tianjin, Jinan, and Shenyang is still growing at a rate of about 20% every year. The potential for the sustainable development of the tea art industry is huge, and tea masters as a This is an emerging profession and there is still a lot of room for demand.

The monthly salary of a senior tea artist is 3,000 yuan

The first senior tea artist training class has successfully concluded in Shanghai a few days ago. 36 trainees have won the title of "senior tea artist" among the first batch in China, and have won the title of "senior tea artist" in the country. Received unanimous praise in their respective positions. With Shanghai's successful bid to host the 2010 World Expo, there is a huge market gap for "senior tea masters" as representatives of high-grade cultural images.

The 36 senior tea masters who have just been released have been chosen by major companies early. Their average monthly salary is about 3,000 yuan, and some foreign-related units are even higher. Among the first batch of students, about 92% are women, 78% have a college degree or above, and 2 are graduate students. Most of them master more than one foreign language; they are mainly distributed in famous teahouses such as Huxinting, Wisteria Garden, and Xuyou Teahouse. Some are employed in foreign-funded commercial enterprises, hotels and other industries, and some are teachers in schools or open their own businesses.

A comfortable and satisfying profession

The tea artist is the disseminator of tea culture and the "accelerator" of tea circulation. It is a warm and tasteful profession. In 1999, the Ministry of Labor officially listed "tea artist" as one of the 1,800 occupations in the "Occupational Classification Ceremony of the People's Republic of China" and formulated the "National Occupational Standards for Tea Artists". Nowadays, mid-level and high-level tea artist talents can be said to be a "hot commodity" in the market. Major tea companies, teahouses, and foreign-related hotels regard those with tea artist qualifications as an important factor in the further development of the company. Tea artists who have received professional training can often gain the trust of consumers. , bringing direct economic benefits to the enterprise.

A qualified tea artist should be able to brew different types of tea according to the requirements of tea brewing techniques; organize tea art performances; design tea banquets and tea parties of various specifications. Its technical levels are divided into three levels: elementary, intermediate and advanced. The applicable scope of work is mainly in teahouses (squares), tea art houses, tea art performance groups, etc. "Feel peace from tea, pursue tranquility, enjoy the comfort brought by tea, and appreciate the true meaning of life." The elegance in every gesture, the accuracy of brewing, the vividness of explanations, and the pleasing design of tea banquets... are what tea masters show Talent has made tea culture widely spread.

Tea artist is a profession that requires professional knowledge and skills. Cultivating a senior tea artist requires not only the support of the state and the vigorous training of the unit, but also your own efforts and hard work. Nowadays, tea masters are not just as simple as brewing a good cup of tea for guests, but also need rich knowledge of tea culture, appreciation of beauty and art, identification and brewing skills of different tea types, and professional foreign language proficiency, etc., to become a tea master An important link in the circulation chain and a veritable "Tea Doctor". It has become common knowledge in all walks of life to vigorously cultivate tea masters, especially intermediate and senior tea masters.

The career prospects of intermediate and senior tea masters are quite broad, such as: engaging in the operation management and senior technical guidance of various teahouses, teahouses, tea shops, and teahouses in the tea industry; providing various foreign-related companies in Shanghai The public relations departments of star-rated hotels and large enterprises transport trainees and are responsible for tea party planning, coordination, foreign affairs reception and public relations planning and other projects; they are engaged in foreign cultural cooperation and exchanges in many tea culture communication companies in Shanghai, mainly engaged in the planning, preparation and preparation of city-wide festival activities. Design work.

A pleasing industry

Tea is the national drink of the Chinese nation. Now it has become one of the three most popular non-alcoholic beverages in the world and the king of beverages in the 21st century. Tea drinking is a hobby all over the world. worldwide. With the continuous improvement of people's living standards, tea consumption in Shanghai has increased from 200 grams per capita per year 10 years ago to 800 grams now, and the tea consumption structure continues to upgrade.

Last year, tea sales in the domestic market exceeded 5 billion yuan, and the "tea industry" has become an eye-catching emerging industry. The per capita consumption of tea in Shanghai is much higher than the national average, and the trend of tea drinking is growing day by day.

According to a survey, there are now 6,000 professional stores selling tea in Shanghai, and more than 3,000 teahouses, tea houses, and teahouses of various types. Products related to tea culture continue to penetrate into family life, forming a A beautiful social landscape. The elegant, civilized and pleasing "tea culture" has been favored by countries all over the world. Among various beverage cultures, China's tea culture industry is gradually becoming more popular and forming an independent system. The tea consumption market in Shanghai is increasing year by year, which not only brings about the urgent pursuit of tea masters, but also allows every Chinese and foreign guest to feel the profound connotation of Chinese tea culture.

However, many employees currently do not know the industry, do not understand tea culture, do not know the difference between good and bad, and do not know brewing techniques, thus affecting the service quality of the industry. This is extremely related to the accelerated development of Shanghai's economy and culture. Disproportionate. Only 138 of the city's 34,000 tea market practitioners have received primary and intermediate national vocational qualification certificates through training and assessment, which is a rarity. With the further standardization of the tea art market, practitioners must have professional qualifications. The entire tea industry still needs more talents to join and develop.

Attractive training

In order to speed up filling the vacancies for senior tea artist talents, the Municipal Bureau of Labor and Social Security has begun to build a "tea artist talent highland" and will train senior tea artist talents. Included in the scope of government funding subsidies, the Shanghai Tea Society was entrusted to officially launch the "Advanced Tea Art Talents Training Project" at the end of 2002, striving to train more than 100 senior tea art talents in short supply in three years that meet the needs of Shanghai's urban development and welcome the arrival of the "World Expo".

The Shanghai Vocational Training and Guidance Center entrusted the Shanghai Tea Society to organize training for tea art masters at all levels and tea evaluators at the junior and intermediate levels. The Shanghai Vocational Qualification Appraisal Center finally conducted the professional qualification appraisal and passed the assessment. Candidates can obtain a professional qualification certificate issued by the Ministry of Labor and Social Security. Among them, junior and intermediate tea masters and reviewers can accept daily registration, and classes will start when the quota is full. Those who pass the exam can continue to advance and register.

Registration requirements: good health, good facial features, naked vision of 5.0 or above, no color blindness, no human body odor, under 35 years old, about 1.75 meters in height for men and 1.65 meters for women, with a college degree (or equivalent) or above , or graduated from high school, can speak a foreign language, and have an artistic foundation in piano, chess, calligraphy, painting, singing, and dancing.

Training textbooks: "Shanghai Junior Tea Artist Level Training Textbook" compiled by the Shanghai Tea Society, reference readings: "Chinese Tea Culture Series" compiled by Zhejiang Photography Publishing House, "Tea Art Teaching Research" compiled by the Shanghai Primary and Secondary School Tea Art Teaching and Research Group Materials", Shanghai Tongji University Press "Scientific Tea Drinking Artwork Tea".

Training subsidies: All students who have a Shanghai urban resident registration, a "Labor Manual", and are admitted to the advanced class after interview can enjoy full government training subsidies; all students who have a "Labor Manual" and participate in the primary , Intermediate class students, after passing the training assessment, can enjoy full training subsidies from the government. Other in-service personnel who participate in intermediate or above training and pass the training assessment can enjoy a 50% training fee subsidy.

Tasteful appraisal

Through a series of trainings, students can maintain a natural, decent, elegant image and correctly use international etiquette; they can master the brewing and modulation of different tea types and tea products , tasting skills, as well as the innovative ability to scientifically and rationally prepare blended tea, be able to use foreign languages ????to communicate with foreign guests about tea, and be competent in primary and intermediate tea art teaching and training.

Appraisal method: The knowledge part is a written test, and the skills part is a practical test. The full score of the exam is 100 points, with 60 points being a passing grade. The curriculum includes theoretical study and practical operation. The professional course is the basic knowledge of tea culture, including tea understanding, tea selection, tea making, tea banquet and tea party design, teahouse management, etc., as well as artistic flower arrangement, professional foreign language, etiquette New courses include physical education, international public relations, etc. The identification of senior tea masters is conducted through project examinations.

Assessment items: Tea banquet design and display, that is, writing design plans, plan presentations and brewing methods of theme tea products.

(1) Ability to recognize tea: A group of test products is composed of several different tea products and similar tea products from different regions. Within the specified time, by looking at the appearance, tasting the tea soup, smelling the aroma, and finally writing out several test products according to the product number. The name of the tea product; (2) Brewing technique: according to the characteristics of different tea products, scientifically and reasonably brew a cup of tea with good-looking soup color, rich aroma and good taste, and give it an elegant brewing technique; and through the professional foreign language of tea art comminicate.

Knowledge requirements: Be proficient in teahouse business services, including environment, service quality and other requirements, master tea industry marketing knowledge, have marketing planning, organizational skills and related business management knowledge; be familiar with tea industry production, circulation and consumption. Throughout the process, he has unique research on the history of tea culture and one aspect of it. And have high cultural accomplishment and art appreciation ability.

Skill requirements: Skillfully use tea culture knowledge to organize and design tea banquets and tea parties of various specifications, and be able to organize high-standard tea-serving activities; be able to identify fake tea, and master new tea, old tea and different seasons The quality characteristics of tea and the use of appropriate methods to guide tasting. And can organize and arrange novel and unique tea art performances that conform to the elements of tea art.