Why doesn't anyone wear Hanfu now?

In some big cities in China, in recent years, people wearing "Hanfu" sometimes get together to talk about the traditional culture of China, which is a new phenomenon in the clothing culture market in recent years. On May 27th, 2006, at the Confucius Temple in Harbin, Qi, a 20-year-old student from Heilongjiang University, held his adult ceremony-"coronation ceremony" with the help of teachers, classmates and friends. In Dacheng Hall of the Confucian Temple, a musician is playing the guqin. Later, people dressed in "Hanfu" crowned Qi Hong Xin with black cloth. During the whole ceremony, he was crowned three times, and every time he was crowned, he had to put on a different "Hanfu". Previously, Qi Hong Xin specially invited experts to design "Hanfu". Qi Hongxin said that he liked Chinese studies and ancient costumes since he was a child. He believes that the descendants of the Yellow Emperor have the responsibility to carry forward Chinese culture and choose "coronation ceremony" to declare adulthood in order to inherit ancient Chinese dress etiquette and let more people know about China's traditional culture. As a new type of clothing, Hanfu has great market potential and flexibility. Now there are more and more Hanfu stores, such as Peacock Taiwan Hanfu Store in Jinan, Shandong, Hanfu Store in Beijing, Hanfu Studio in Shuitianyise, Guangzhou, and Hanfu Store in tianjin drum tower. According to Ren Guanyu, general manager of Beijing Hanjiang Culture Development Co., Ltd., the common styles of "Hanfu" are long skirts, crooked skirts, long skirts with high waists in Tang Dynasty, and long round neck shirts. Hanfu is a kind of clothing that expresses identity on specific occasions. The consumption of "Hanfu" is located in holiday dresses, bachelor's clothes, as well as the rapidly developing photography, performing arts and some commercial places, which can also meet the individual needs of some consumers, which will undoubtedly support the steady development of "Hanfu". With the development of China's clothing market, the growth space of "Hanfu" will gradually expand. At the same time, enterprises can also use this product to root the brand influence and popularity of enterprises in the minds of many potential consumers in advance and implement brand marketing in advance. The improved fashion "Hanfu" has been concerned and recognized by all parties because it has adapted to the daily wearing habits of modern people. Ren Guanyu said that in the past two years, the sales of "Hanfu" have grown rapidly. "Specific occasion, specific identity, specific material" is the starting point of "Fashion Hanfu". In addition to the traditional cultural connotation, "Fashion Hanfu" has been endowed with new elements and symbols of the times to meet the individual needs of consumers. Ren Guanyu said that the price of "Hanfu" depends on the different fabrics and styles, ranging from several hundred to several thousand yuan. From 200 to 300 yuan, it is 1000 yuan. It is understood that the current development of "Hanfu" is also facing some difficulties. The color style of traditional clothing is relatively simple, and the innovation of color style will inevitably lead to the innovation of materials and technology, and these innovations need constant investment.