Traditional Culture Encyclopedia - Photography and portraiture - How to write the design description of a simple coffee shop?

How to write the design description of a simple coffee shop?

The most concrete comprehensive performance of coffee shop is the whole business space. As for how to make the whole commercial space full of vitality and show its characteristics, it depends on the full cooperation of the front office and logistics operation of the whole store. For the in-store business activities of coffee shops, we can discuss them from two directions.

The first is to make customers pay attention in the store, and then the customers in the store can encourage them to drink more coffee in the future, so as to achieve the marketing effect. As for the promotion of gathering customers, it is to attract customers to the store or enter the store by using various display activities or appeal performances such as window and POP. Then, it is to use hospitality skills for these customers who come to the store. The configuration of the bar can play an inductive role, and at the same time, it can show the characteristics and charm of coffee in the exhibition performance. And through the combination of goods, specifications, colors, designs, prices and other effects, it is convenient for customers to relax, supplemented by POP introduction, special instructions, service demands and so on. So as to promote customers' drinking decisions when they come to the store. Cafe lighting effect

Neon lights in general shops are the best representative of lighting effects. The lights in cafes are certainly not limited to neon lights. The first purpose of lighting is to guide customers to enter and taste coffee in the right light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe and make it an elegant leisure environment. In this way, customers can follow the light into the warm cafe. If the light is too dim, the cafe will present a dull feeling, which is not conducive to customers to taste coffee.

Secondly, use light to attract customers' attention to coffee. Therefore, in a dimly lit bar, coffee may appear ancient and mysterious. Coffee products are mainly brown, and dark and dark coffee will absorb more light, so if softer fluorescent lamps are used, the atmosphere of the whole cafe will be more comfortable.

In the general interior decoration design, it is best to use bright colors in hue, which has better lighting effect. However, it does not mean that all dark backgrounds are not good. Sometimes, for practical needs, the contrast between light color and background is emphasized, and another floodlight on the coffee utensil can make the coffee brand stand out or have a three-dimensional effect.

Lighting is purely for lighting or for decoration. Generally speaking, light-colored walls, such as white and beige, can reflect a lot of light, up to 90%. Dark backgrounds such as dark blue, dark green and brown can only reflect 5- 10% of light. The design of the coffee shop door is obvious. The function of the store door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in and where to get in, you need to introduce correctly, tell customers, and let them know at a glance.