What marketing skills does Tik Tok have?

That's why I can't stop. Everyone likes to watch what everyone likes to watch. The theme of cute girls coquetry was originally liked by many people.

Second, instant satisfaction, grasping people's hearts, is very similar to the behavior of biting melon seeds. You can see more interesting content when you slide down with your little hand.

Thirdly, Tik Tok lowers the threshold of video production, shooting, editing and soundtrack. The creator only needs to record the video and insert the appropriate music to complete a short video.

These three points have contributed to the reason why Tik Tok can't stop.

The main logic is that excellent content will be motivated, and the motivated content will continue to produce better content, and users can feedback the quality of content in time to form a closed loop of content ecology.

Therefore, as long as it is high-quality content, using the recommendation mechanism of the platform, it will make explosive videos.

2 How to make better content

Knowing Tik Tok's recommendation mechanism, we should choose a suitable runway according to our own characteristics and advantages to avoid homogenization of content.

I divide Tik Tok into four categories for your reference.

1, Cardiology Department

Beautiful little brothers and sisters, or beautiful food, all make your heart ache.

This kind of video has high conversion rate and strong powder absorption ability. As long as the content is updated on time, it is easy to add powder, but the content output is not in place, and the browsing data is prone to fluctuations or even negative growth.

2. Knowledge category

Tik Tok has a group of people who care about sharing knowledge, popularizing common sense and interpreting the characteristics of various fields.

Although this kind of content has strong liquidity and low risk of violation, its powder absorption ability is relatively weak.

For example:

Tik Tok users "go to college well" is a popular science in the style of national university;

Tik Tok users "start a business to find Cui Lei" to share various skills and methods on the road to entrepreneurship;

Teacher "Yi Zhongtian", a Tik Tok user, specializes in explaining short stories in history;

Netizen "Detective Lei" shared a short story about traveling around the world.

Therefore, the vibrato video we make can be humorous, but the essence is still inseparable from the accumulation of knowledge.

3, funny class

This kind of video with reversal of gods, big brain holes and accidental conflicts is easy to explode, so we should pay attention to it for a long time. After all, everyone brushes videos to pass the time happily.

However, this kind of content has fierce competition and serious homogenization, and there are actually countless interesting stories in life.

For example:

Tik Tok user "Achun (neutral face of the whole network)" changed from a boy to a lovely girl through a beauty filter, and the amazing reversal also shocked netizens;

In addition, it is also the easiest to suck powder around popular bloggers. For example, Tik Tok user "A Chun's roommate" filmed some videos made by A Chun, so that users can see the later works made by online celebrities, which can help the subject on the one hand and derive other businesses on the other.

Tik Tok user "Weiwei" is also a Tik Tok blogger with a wide brain. Everyone who sees his video thinks he is a sand sculpture. Every time the plot is reversed by God, it's funny with a little irony, but the key is that the actors are funny.

Tik Tok users' "get rich overnight" grain amplifier, mini version of popcorn, little yellow duck with mirror, Spider-Man on the roof, and self-made bottom material from Haidilao all belong to the brain-opening, which stimulates people's sense of hands-on participation.

However, ordinary players can also make funny videos. Tik Tok user "-Want Want" blew her mother-in-law with a group of fans, but she didn't plug it in, and her brain was wide open.

4, to kneel in class

Profession and technology belong to this category, with high threshold and the most promising category. For example, dancers, street skateboarders and pianists play music.

Tik Tok hangs out with many editors and photographers.

For example:

One of Tik Tok's most handsome hair stylists, "Ququ", is to teach everyone how to make a better-looking hairstyle according to the combination of face and hairstyle;

Tik Tok user "Teacher Tan" is a professional performer who focuses on wearing, teaching you how to identify tide shoes, how to maintain them, where to buy them cheaply, and the professionalism is obvious;

Editing "Chen" is a super combination of special effects and sound effects, and every video is cool.

Tik Tok user "Zhao Qiqi loves ps" is a technical expert who loves P pictures and rap. Ps has simply listened to rap and explained the professional knowledge of painting to everyone.

5. Therapeutic category

Mengwa Mengchong and Soul Chicken Soup belong to this category, which may be a moment of Mengwa and can be praised by users.

The content of the healing department is relatively easy to do, which can be a cute baby's smile, a little cuteness at home and an inspirational truth in life.

Generally speaking, there are two kinds: beautiful and fun, beautiful skins and interesting souls.

3 operating skills, so that you can avoid countless pits.

1, sliding zoom

The motion direction of the camera is opposite to the zoom direction;

2. Seamless transition

The end of the first video is similar to the beginning of the second video.

Step 3 promote

Mobile phone slow motion lens, suitable for taking some beautiful scenery and some expressions.

These three are the most basic technologies of Tik Tok, and they can be used quickly, which can give you a sense of picture.

Usually, we should pay attention to experts in related fields, collect the latest and hottest music and the latest creative points, such as kicking the bottle cap, jumping spicy strips and jumping seaweed.

4 Pay attention to data and make content more effective

1, released

The release time, copy and cover of the video should be considered.

Generally speaking, 8: 00 pm is the traffic peak in Tik Tok, so the title copy should be colloquial and open as much as possible, not like advertisements, idioms and proverbs.

Guide users to comment, and try to choose the front of the cover character or the most wonderful clip in the video.

2. Re-quote

Fans like to compare, you can see the ability of content to absorb powder; If you like the scale, you can see how wonderful the content is. We can adjust the following content through these two data.

Playing Tik Tok is actually a process of accumulation. Need to brush more and see more, master the hot content, and learn to rub hot spots.

For example, you can shoot the same video, punch in the place of online celebrities and apply it to yourself.