What are the professional courses in advertising? What are the employment directions?

With the development of China's market economy, every industry needs advertising, so advertising is becoming more and more popular among university majors, and more and more students are choosing advertising as a major. Many people are proud and very curious about what they need to learn about advertising, and they also want to know what kind of employment direction they will have after studying advertising. Next, the editor will lead you to reveal the secrets.

First of all, advertising serves business. At the same time, the superficial meaning of advertising is to advertise widely. Therefore, you need to learn some news communication theories and some business courses. For example, you need to study the course of Journalism and Communication or Introduction to Communication, as well as some broader introduction to advertising, because advertising should attract people and express information, so for advertising planning and creativity. The history of advertising. The most important thing is to learn advertising copywriting and graphic design. At the same time, due to the development of modern media, courses such as the study of some advertising media and the videography and photography of advertising content require very in-depth study.

Secondly, the employment direction of advertising is also very broad. The most common employment direction is advertising design. Advertising design is the most relevant job and also the most traditional employment direction. Advertising design mainly includes the early and late stages. The early stage mainly includes some creative planning and the writing of advertising copy, while the later stage mainly includes the design of art and advertising graphics. Specifically, it can be divided into advertising planning, copywriting, and graphic design to employment. These jobs are very popular in the job market, and the demand for employment is also very large.

Finally, going to some multimedia platforms is also a very good way to get a job, such as some traditional employment platforms, including radio stations or TV stations. Due to the development of new media, there may be some corruption, but in the future In the long term, there will still be a very large audience. The intellectual difficulty lies in how to attract more viewers to pay attention to these more traditional media. The more popular new media employment directions include web editors and self-media. The speed of these innovations is very fast, the ability to keep pace with the times is also very high, and the types and ways of employment are also more diverse.