Employment direction of visual communication design specialty

1, advertising designer

With the unprecedented maturity of consumer society, advertising industry has been paid more and more attention. The industry is demanding more and more innovative thinking of advertising designers. Advertising design pursues the accurate and rigorous expression of commodity selling points, which makes consumers have the desire to consume and is attractive at the same time. This is the great creativity of advertising designers for commercial society.

Advertising and communication are the main fields of visual creation of advertising designers, and they play an important role. In order to promote mainstream products, market consumers decide to buy them. In this field, advertising designers need to design an arduous and strong visual art impact, which is related to news communication, clear-cut and inflammatory.

2. Mixed media designers

Since1990s, a new mixed media has been born by combining traditional multimedia with other media, and the practitioners engaged in mixed media are in a dominant position, because they have mastered the new multimedia technology and rely on the new media to make the business world develop continuously. With the increasing acceptance of new things, mixed media designers will be one of the most forward-looking careers in the future.

Mixed media redefines a means of combining new media technology with creativity, which can coordinate a message or creativity through designing, broadcasting, television, network or other multimedia media, and is an effective promotion method. It covers many disciplines, such as graphic design, web design, animation and so on, and is also called "new technology" by all media today.

3. Art designer

Graphic designer is the soul of creating visual identity projects. Must be able to convert known information into concrete images, symbols and signs. From posters and advertising brochures to all the designs of websites, graphic designers must be good at dealing with the knowledge of fonts, shapes and colors and different design skills.

The key is how to attract attention. Learn to imagine yourself as a mixture of technicians and artists and play the professional role of graphic designers, so as to know how to adapt to a comprehensive project of function, aesthetics and commercial economy in actual creation.

4. Packaging designer

The creative process of packaging designers is actually a process of product design from the inside out. First of all, they are responsible for creating the appearance of a product, ensuring that its appearance can stand out and seduce the consumers of the product in the most natural state.

In order to increase the value of products, packaging design includes product conception, appearance development and product protection. The quality of packaging design determines whether consumers decide to buy. Therefore, a good packaging design must design the shape, symbol or color of the product, and the packaging of the product first needs to attract the curiosity of consumers.

5. Illustrator

The job of an illustrator is to combine other forms of expression. Inject your creativity with words and thoughts in a rigorous and spontaneous form. The former definition of illustrator usually refers to an "illustrator" occupation of a publishing house or advertising company. Now the new definition refers to the occupation that all creative designers participate in explaining a thing, a point and transforming it into an image.