What are the classifications of basic copywriting?

1. Title-based copywriting

Click-based copywriting is a common method to attract clicks. It does not pay attention to logic and only cares about attracting attention. Clickbait copywriting usually hits the point directly and can instantly arouse readers' emotions. The information released is in an eye-catching way. The number of words is controlled between ten and twenty, and should not be too long.

To start with headlines, you can write about gossip, hot topics, reversals, controversial topics, etc.

2. In-depth copywriting

In-depth copywriting requires rigorous wording and only states objective facts without adding personal opinions. At the same time, what you say must be well-founded, provide comprehensive information, and be able to summarize at a high level.

This type of copywriting is usually used for news bulletins, public relations for big brands, etc. In addition, this type of copywriting is different from sales copywriting. The writing style almost represents the image of the platform, so the writing style should be stable and mature, organized and logical, ensuring that almost every sentence does not need to be modified.

3. Sales-type copywriting

The theme of sales-type copywriting is to expand the popularity of the product and at the same time find ways to make consumers willing to pay. In this type of copywriting, attention should be paid to finding product highlights. The highlights of the product can be slightly exaggerated, but be careful not to brag too much or exaggerate, which is not good for both the copywriter and the advertiser. Generally, there are a large number of templates for this type of copywriting online, and novices can study more when writing copywriting.

4. Event-style copywriting

Event-style copywriting is generally used on anniversary celebrations, festivals, award ceremonies, work summaries, final battle reports, host speeches, leadership speeches and other occasions. form used. This type of copywriting has different requirements according to different occasions. There are also a large number of templates on the Internet that can be used for reference. It is generally difficult to come up with new ideas.