How to arrange and design the children's clothing exhibition hall

The design of children's wear exhibition hall should highlight the characteristics of children's goods, make the window layout and product introduction of the exhibition hall conform to children's psychological behavior, make children feel beautiful and comfortable after seeing it, and arouse their desire to buy goods. When designing the window display of children's wear exhibition hall, we should especially consider the characteristics of children's physical and psychological development. Only in this way can we make a children's clothing exhibition hall that attracts children.

1. Design requirements for exhibition hall height:

The height of exhibition hall should be designed according to the characteristics of children's height. The height of school-age children is between 1.22- 1.45m, while the vertical visual threshold of human eyes is about 120 degrees. In the range of 10-30 degrees below the horizon, people can see the opposite object clearly without turning their eyes and neck, which is called the best visual threshold. According to the height of children, the position of eyes and the best visual threshold of eyes, it can be analyzed that if school-age children look at the window at a distance of about 2 meters from the children's clothing store, the distance from the ground 1 meter should be the best window display area.

2. Clothing requirements:

Children's clothes in the window should be displayed as brightly as possible. Clothing can be changed regularly according to the theme of the festival and the change of seasons, which can increase the freshness. In addition, the exposure of discount products and promotional products can be improved in the window, which can attract customers into the store and increase sales.

3, color requirements:

In general, bright, strong and bright solid colors in window displays can arouse children's strong interest. In window design, the colors of clothes, props, background and lighting worn by models should be coordinated with each other. School-age children's favorite colors have a certain relationship with their gender. When designing the window, we should choose different colors according to the results of the color questionnaire survey, and the color matching can be carried out with bright colors such as red, yellow, blue, green and purple.

4. Background requirements:

In terms of color, try to use bright and high-purity unified tones; Try to compare the background with the clothes The background can also be decorated with different materials, such as paper, plastic, plaster and cloth toys. According to the characteristics of children, bright toys and fairy tales can be used as the background theme to make the whole space full of childlike interest, and promotional posters can also be used as the background to provide passers-by with enough commodity information.

5, lighting requirements:

Lights can attract the attention of passers-by at night. The lighting of windows should adopt three-dimensional design, such as top light and corner light. Soft light can be achieved by reflection and refraction, which can not only play a role in lighting, but also play a decorative role. The brightness in the window should not be too strong, otherwise it will hurt the child's eyes. The light should be as soft and hidden as possible, focusing on the background and models to set off the clothes and create a cordial and casual atmosphere. 6. Requirements for mannequins and props:

You can choose models with rich facial expressions and eclectic movements in the window to convey the feeling of dynamic, cheerful and leisure. It is best to reflect the scenes that children often contact in their lives and to reflect the innocent, lively and lovely side of children. Props that set off the atmosphere in the window can choose balloons, cartoon toys and flowers that children often contact and accept in their daily lives as exhibits. Children will naturally feel friendly and interesting when they see it, which will increase the attraction of the window. 7. Music requirements:

Because children use comprehensive senses to absorb external information, we should not only pay attention to attracting children's vision, but also add auditory factors when designing window. Reasonable music design will bring a good atmosphere to the store and have a positive impact. When choosing to play music, pay attention to the music that children are familiar with or often hear in cartoons, and often change new music.