What is the crux of snow country tourism?

At the beginning of the new year, an article entitled "No matter how white the snow in Xiang Xue is, it can't hide the pure black heart." The voice of the crusade against Xiang Xue was overwhelming.

There is a saying in communication science called "spiral of silence", to the effect that if everyone is expressing the same point of view, the view that may be isolated would rather choose silence. For Xiang Xue, it is probably time to "tear down the fence", and it is a trend to express anger and criticism. This collective anger is pushing Xiang Xue into the abyss.

Discuss a few questions with you.

First question: Is there anything wrong with Xiang Xue?

There must be, and mistakes are not a day or two. The news of Xiang Xue's "black heart", "cheating" and "sitting on the ground to raise prices" is seen in the media and the Internet every year. In a sense, Xiang Xue is the "upstart" of tourism. In recent years, with the help of photographers, variety shows and the Internet, it quickly became popular. However, the service of tourism can't keep up with the soaring popularity, and the incidents of bullying and slaughtering customers are frequent, which makes it a "black heart health".

The second question: Are all the snowmen wrong?

"Xiang Xue has experienced the development of 18 years, from obscurity to national fame. Three generations in our forest area have made great efforts to achieve today's achievements. We admit that after natural forests stopped completely in 20 14, people in forest areas suddenly changed from primary industry to tertiary industry. There are some problems, from logs to services, and we have been learning and making progress. "

"Our managers, operators and service providers are not useless. They work until the early hours of the morning every day for four months, and they can't stay with their relatives during the New Year. Snowflakes have penetrated the cotton-padded clothes of law enforcement team members and scenic police. They still stick to the streets, strictly enforce the law and serve warmly. I am 28 years old and my child is 9 months old. I can't be with her. My monthly salary is 2200 yuan. My peers, like me, have a lot of struggles in the front line of tourism. What have we done to make our hometown better? I personally ask you to give me a chance (apology). "

I just want to read you a few messages:

First of all, the main operators in Xiang Xue are "unemployed" forestry workers (some forestry workers rent their houses to outsiders for operation). After logging was stopped nationwide, these "rough people" who were used to manual labor in deep mountains and forests suddenly began to engage in service industry. The turning point is a bit big, but tourism is definitely a livelihood industry in Xiang Xue.

Secondly, Xiang Xue tried to reverse the image of "black heart". Xiang Xue's "severe rectification" measures in recent years can be found on the Internet. As far as I know, Xiang Xue used the most "stupid" method-set up a working group of dozens of people, each group has ten employees, and strictly prevent illegal operations. There are still black sheep in Xiang Xue, but to be sure, there are fewer and fewer of them. It is ok to talk about things realistically, but we should not put a permanent "black heart" hat on all snowmen.

The third question: Is Xiang Xue wrong?

Definitely not. The "blackness" in the snowy countryside is a phenomenon, even a law. This kind of blackness is not uncommon in Lijiang, Yunnan and Sanya, Hainan.

Put your schoolbag here a little. For a long time, China's tourism industry has been in the stage of sightseeing. Especially in tourist hotspots, tourists flock, and the relationship between tourists and destinations is "one period and one meeting"-tourists and destinations subconsciously think that they have only met each other once and don't have enough time to build trust.

The property rights in Xiang Xue are in the hands of the people, and the surrounding forestry property rights belong to the General Administration of Forestry Industry. The development of Xiang Xue is not only restricted by property rights, but also restricted by forestry protection laws and regulations. Therefore, it is difficult to get through this road without the government-led big system and the enterprising commercial development subject.

For the whole Heilongjiang, there is an upper limit to the tourist reception in Xiang Xue. The key to break the situation lies in: on the one hand, it is necessary to improve the format and service of Xiang Xue, improve the satisfaction of tourists and make tourists willing to spend more money.

On the other hand, it is necessary to build more "snow towns" and more rookie destinations for ice and snow tourism, such as Mohe Arctic Village, Qiqihar Ice and Snow Red-crowned Crane, Yichun Ice and Snow Forest, etc ... These are still little known, and pushing these places more will bring a broader development space for ice and snow tourism in Heilongjiang.

I can choose silence. No one authorized me, and no one asked me to say something on behalf of Heilongjiang, but I can't help but say-everything I said is just for a better snow country and a better tourism in Heilongjiang. Please feel free to pat the bricks.