The Historical Development of Hengdian Film and Television City

Hengdian, a little-known town, has changed from a single "film and television base" to a film and television theme tourism park with the continuous upgrading and development of film and television culture and tourism products in Hengdian Film and Television City.

1996, Guangzhou Street Scenic Area, the first film and television shooting base, was built to shoot the tribute blockbuster Opium War.

1997, Qin king Palace Scenic Area, built for shooting the historical blockbuster "Jing Ke Stabbed the King of Qin".

1998 Hong Kong Street, Riverside Scene at Qingming Festival and Palace Scenic Area in Ming and Qing Dynasties were built.

1999: Jiangnan water town scenic spot was built and the first "China Farmers Tourism Festival" was held.

In 2000, in order to attract more domestic and foreign crews to shoot in Hengdian Studios, all scenes in Hengdian Studios were rent-free. The National Tourism Administration set up an excellent tourist city inspection team to come to Hengdian, and the director of the National Tourism Administration wrote an inscription for Hengdian: "China Farmer Tourist City", and two super-large modern studios were built one after another.

200 1, all film and television shooting bases, star-rated hotels and more than 20 enterprises related to film and television shooting and tourism reception services under Hengdian Group will be integrated into Hengdian Group Zhejiang Film and Television Tourism Co., Ltd.

200 1, Hengdian film and television tourism achieved initial results, and the number of tourists doubled over the previous year. Zhang Yimou's film Hero was shot in Qin king Palace Scenic Area. The establishment of a film and television management center, unified management and operation of scene production, props, clothing, makeup, vehicles, equipment rental, actors and other supporting services, has become one of the most standardized bases in domestic film and television shooting bases. It is the first time in the industry to integrate the marketing teams of various scenic spots and set up a unified tourism marketing company. The innovation of marketing system has prepared the conditions for the sharp increase of tourists.

In 2002, 12 film and television shooting bases were built one after another, and three natural scenic spots such as Pujiang Shenlixia were developed.

In 2003, Hengdian Group Zhejiang Film and Television Tourism Co., Ltd. was officially renamed as Zhejiang Hengdian Film and Television City Co., Ltd., and the Actors Association was established, which provided a lot of performance opportunities for amateur actors. There are thousands of registered actors, and nearly 70 thousand extras and special actors appeared that year.

In 2004, Hengdian was approved by the State Administration of Radio, Film and Television as the only national film and television industry development base in China-Zhejiang Hengdian Film and Television Industry Experimental Zone was officially listed. The 8th China International Children's Film Festival and the 2004 Hengdian Film and Television Expo in China were held.

In 2004, the Chen Kaige film "The Promise" was shot grandly in Qin king Palace Scenic Area.

From 2005 1996 to 2005, it received more than 300 film crews and filmed nearly 10,000 film and television dramas. In 2005, more than 3 million tourists were received.

20 10 hengdian film and television city settled in Shanxi tongzhiren shopping center, the largest shopping brand channel in north China.

20 10/1On June 28th, the first "Top 100 Tourist Attractions in China" was released in China tourism industry, and Hengdian Film and Television City ranked fourth in the list of "Top 100 Tourist Attractions in China" with 84 10000 tourist receptions in 20/0.

20 12 At the end of June, a large-scale holographic multimedia reality show "The Prince and the showgirl" with an investment of more than 35 million yuan appeared on the Riverside Scene at Qingming Festival in Hengdian.

2065438+July 2, 20021day, the sixth edition of Dream Taiji was carefully planned and launched.

20 12 On August 28th, Zhejiang Stamp Bureau, Zhejiang Film Association and Hengdian Film and Television City jointly issued the personalized commemorative stamp of "Centenary of the Birth of China Film". Hengdian Studios personalized commemorative stamp sheetlet, Hengdian Studios postage postcard, first day cover, etc. ; There are 8 tickets for personalized commemorative stamps mini edition of Hengdian Studios, and each set of postage postcards of Hengdian Studios 12. The small version of the ticket and postage postcard patterns have selected the representative scenic spots of Hengdian Film and Television City as the content.

201212 February, the tourist reception of Hengdian Film and Television City exceeded11770,000 person-times, hitting a new record high.

20 13 in April, with an investment of 1 10,000 yuan, the performances of the four-day riding experience project "The Scare of the Dragon Emperor" in Qin king Palace Scenic Area and the large-scale song and dance show "Forbidden Rites in Ming and Qing Dynasties" in Gong Yuan Scenic Area were officially launched. In the same month, new amusement facilities such as ferris wheel in Dream Valley Scenic Area were unveiled.