How to arouse users' emotional identity with colors in photography?

In the process of shooting, you may notice factors such as light, camera settings, composition, weather, etc., but if you are a little careless, you may ignore the choice of color, and improper color matching will also make you unable to take an ideal photo. So, take some time to see how each element in the photo chooses a color scheme, and different color schemes will in turn affect the viewer's mood. In this article, we will introduce how the colors in photos affect the emotional perception of viewers.

orange

Orange is not the center of focus. However, even the subtle orange is particularly eye-catching. Orange is born with an amazing combination of yellow and red, which embodies the characteristics of two primary colors. It embodies the vitality and enthusiasm of life. However, this color is closely related to autumn, which reminds us of the change of natural color.

pink

Natural and exquisite pink has a unique feminine charm. Pink is a symbol of love, romance and tenderness. Each kind of pink shadow has its own connection, and the pink in our photos has different effects on the final effect of the picture: light pink creates a relaxed atmosphere, while pink increases the spirit of the picture.

brown

Brown is one of the most common colors in nature. Some people may say that brown is boring, but in fact, because of its rich colors and midtones, it reminds us of stability and good quality. As can be seen from the photos, this color is very suitable for home comfort photos.

red

Red is the color of danger, action and adventure, and we associate it with courage, courage and challenge. Red is the most impressive color, which will cause a strong emotional reaction, so we must use red with extra care. In the photo, the red details are just right for the picture. Red has become the crowning touch and the focus of attention, setting the tone for the whole picture.

green

Another popular and dominant color in nature is closely related to all earthly symbols. It is the color of harmony and hope. The symbolic meaning of green can be traced back to the themes related to rebirth and peace. Green is the calmest color system of all colors.

purple

Violet or purple is rare in nature. If you are lucky, you can see it in the sunset sky. Most commonly, because of its richness and depth, purple is associated with prosperity, strength and wealth. But sometimes you can see the other side of purple-it is quiet and gentle. In the photo, the faint purple hint adds a sense of tranquility to the whole picture.

White and gray

White always evokes our positive associations and connects this elegant light color with spirituality. A drop of white will turn gray, but it is still a little melancholy. How the delicate pink and blue in the photo are combined with the rough color near black. Gray can balance tones and combine the power of black and white.

blue

Blue gives people a sense of peace and tranquility, while dark blue inspires a sense of resilience and security. Since ancient times, blue has been regarded as the color of spirituality and divine wisdom. The application of blue can be traced back to ancient art, where it is usually a symbol of heaven. In the photo, the blue wall determines the overall tone-the overall atmosphere of the photo is mainly halftone.

black

Black itself is a contradiction. This color is associated with death, but also embodies strength and elegance. You must be extra careful when taking pictures. Black means no color, and when combined with other shadows (such as orange), it can attract people's attention and form a sharp contrast.

yellow

Yellow is the most prominent color in the spectrum. It attracts more attention than any other color. In the photo, we first noticed it. Yellow is a color associated with optimism, fantasy and vitality. This warm color of sunshine sometimes even embodies sacred principles, and different yellow shadows have their own meanings. Dark green tones will increase the anxiety of images and produce dramatic effects, while light and soft tones are just the opposite.

What makes color cause the mood fluctuation of the viewer in photographic composition? Composition, lighting and the like are of course important, and the story is also very important. I hope that through the introduction of colors, you can give the image a deeper meaning when choosing colors, and have a strong emotional perception and recognition for the viewer.