How to make good use of color matching in promotional videos

Tone is the general color tendency of corporate promotional films, that is, the color that plays a leading role or occupies a core position in a variety of colors. Except this color, other colors are in a subordinate position, which mainly plays the role of enriching colors and embellishing the picture. Under the guidance of the main color, the proper use of other colors to reconcile and embellish can not only avoid the monotony of colors, but also maintain the tone orientation of colors. This is the concrete expression of the law of diversity and unity of color application in composition, and it is also the basic law and principle that should be followed in establishing the color tone.

Tone is an important part of visual recognition system. A clear and appropriate color tone can not only deepen the theme of enterprise propaganda film and render the attributes of goods, but also leave a long-lasting impression on the audience after being spread with sufficient density, and even form a mapping and connection relationship between a certain color and enterprises or products in the brain.

The formation of hue is determined by the area occupied by a certain color on the screen, the frequency of appearance, the duration and other factors. Colors with large area or large quantity, high frequency and long duration play a leading and driving role in other colors. Generally speaking, hue is a general color tendency accumulated in the audience's vision because the creation of corporate propaganda films allows our staff to consciously choose, lay out, highlight and strengthen a certain color in space or time domain.