Counting the cars in the red dot, some cars became popular because of winning the lottery, and some cars did the same after winning the lottery.

Steam potential automatic-the first Liu

If Oscar's "Golden statuette" is the highest honor that filmmakers all over the world dream of, it is the German Red Dot Award, which started from 65438 to 0955. dot？ It can be regarded as the Oscar of industrial design. The Red Dot Award consists of three parts: product design award, communication design award and design concept award. The applicant for the award must be a new product that has been on the market for less than two years. As the backbone of modern industry, automobile related design is a frequent visitor to the Red Dot Award.

Recently, at the 2020 red Dot Design Award Ceremony held in Rydheim-am-Main, outstanding products of various automobile categories won the automobile design award (RED? dot？ Winner? 2020? Cars? Among them, Mazda and Peugeot are the biggest winners of this year's automobile design award.

It has always been appropriate to describe the design style of French automobile brands with boldness. The romantic and avant-garde aesthetics of French cars have indeed created many "artworks" of car design, including the award-winning new generation Peugeot 2008 and the new generation Peugeot 208. "Lion's Eye" LED light set and "Lion's Claw" LED daytime running lights, together with the suspended roof and rising rear window lines, the new generation Peugeot 2008 is really unforgettable.

The brand-new Peugeot 208, with the same family design, is more sporty and has the same visual impact, although its body size is relatively compact.

Of course, the praise of vehicle design does not necessarily mean that sales are hot. Take two award-winning models of Peugeot brand as an example. According to the European sales data of 20 19 released by the European Automobile Manufacturers Association, Peugeot sold 965,000 cars, and the European market share was 6. 1%, ranking fourth in the brand sales list. PSA Group also became the second largest group after Volkswagen Group with the help of Peugeot. But as if "ice and fire are two worlds", Peugeot brand has been in China market for many years, among which Peugeot sold 49,000 vehicles in 20 15, 32,000 vehicles in 20 16 and 62,000 vehicles in 2065 438+065 438+08. Perhaps because of the comfortable life in the European market, the starting price of the new generation Peugeot 208 in Europe is as high as 6.5438+0.62 million pounds, or about 6.5438+0.4 million yuan, so there is definitely no market for introducing it into China.

Mazda is the "winning general" of the Red Dot Award. Last year, it won the Red Dot Award (Red? dot？ Awards? The best? Yes? The best), CX-30 and MX-30 models won the 2020 Automobile Design Award. Among them, the delicate and changeable body lines created by CX-30 "Soul Motion" design language are smooth and stretched, which is its biggest design highlight.

Although it also comes from the "soul-moving" style, the Mazda MX-30 is more concise, the rigid lines emphasize the tough style, and the design of the front and rear doors is also impressive. As Mazda's first electric car, although the cruising range is only in the early 200 kilometers, it is a bit thin, but its design sense will never disappoint.

It is true that Mazda has always been famous for its "amazing" styling design and technology research and development capabilities. It looks beautiful and it is very cool to drive. However, its market performance has been declining since the explosion of Ma6 in China market more than ten years ago. The total sales of FAW Mazda and Changan Mazda in 20 19 years were only 24,000 vehicles. Perhaps because of relatively stubborn pricing, the CX series, which is highly anticipated by Mazda and its joint venture partners, is still tepid. Although it is uncertain whether these two winning new cars will be introduced into the domestic market, the CX-30, which is located between CX-3 and CX-5, costs 30,000 euros in the Spanish market and is obviously not competitive in the China market.

A new generation of Skoda Ming Rui won this award for the third time after 2006 and 20 17, which is also the 4th Red Dot Award of Skoda brand. While maintaining the family design, the new generation of Ming Rui has changed its low-key and pragmatic style, showing a younger movement posture.

Compared with Peugeot and Mazda, Skoda Ming Rui is obviously more popular in China. As the most popular model under this brand, Ming Rui sold 63,000 vehicles in China market in 20 19. As far as the global market is concerned, Skoda has sold more than one million vehicles for six consecutive years, while the third-generation Ming Rui alone has more than 2.5 million vehicles worldwide.

It is worth noting that the Red Dot Supreme Award is a "bright spot" compared with the single category design awards that have been awarded. Who can win the "best" in 2020? Yes? The "best" will not be announced until the award ceremony around July. Before the mystery is revealed, let's review the automobile products that won the Red Dot Supreme Award in previous years.

Considering that before 20 15, the number of automobile products with the Red Dot Supreme Award was small, which can be understood as "off-year", so Auto-First sorted out the automobile products with the Red Dot Supreme Award from 20 15 for you.

Ferrari? FXX？ K(20 15): In La Ferrari? Based on the track version, FXX? K added spoiler, tail wing and bottom diffuser, which provided more aerodynamic downforce for the vehicle and made the car look extraordinary.

Mercedes AMG? GT(20 15): Although the classic gull-wing door has been cut off, the simple and smooth lines and long front suspension are AMG? GT's iconic design. Under the elegant appearance, it is powerful performance. What is its highest speed? 304? Kilometers per hour.

Audi TT3 lamp group (20 15): Never failed to live up to the good name of "lamp factory". Audi won the Red Dot Award for its TT3 lamp group, which is a Qi Fei for its design sense and safety function. The lamp group adopts high beam, which has no dazzling light reaction, and can be turned on and automatically adjusted by the photosensitive camera at the windshield to avoid dazzling influence on people within the irradiation range.

Volvo XC90(20 15): The updated XC90 is more in line with the aesthetics of the times in terms of design language, but its security remains unchanged. It is the first luxury car equipped with automatic braking technology at intersections and road deviation protection system.

The 4th Generation Mazda MX-5(20 15): A compact convertible always attracts attention. After the world premiere of the new car in Japan on 20 14, it became the focus of the audience as soon as it appeared at the Paris Motor Show.

KIA Yuanhang (20 16): For many years, KIA's "roaring" air intake grille has always been its biggest design highlight, and the symmetrical outline of the atmosphere also conforms to the positioning of the medium-sized car of Yuanhang (named K5 in China). The new car after replacement is more slender.

With dynamic and fashionable appearance and interior design, China consumers favored Korean brands Hyundai and Kia very much a few years ago. Kia K5 was also one of the most popular models at that time. It once entered the top ten in the list of medium-sized cars, but it was also a flash in the pan, and now it only sells hundreds of cars every month. Similar to the performance of China market, the performance of European Optima models in the European market is also in a state of continuous decline. Therefore, even if it once won the German prize, it is very likely that the voyage models in the replacement stage will not enter the European market for the time being.

McLaren 570S(20 16): McLaren's sports cars are divided into three series, namely, sports car series, super sports car series and ultimate sports car series. The 570S is the pioneering work of its sports car series, and the digital naming of the 570s represents its horsepower. In addition to winning the Red Dot Award for its design, its powerful power performance is also staggering-because of its strong power, the car can only remain stationary when the brakes are firmly pressed.

Ferrari 488? GTB(20 16): If Ferrari's 488? GTB and 458? The designs of the two Italia are neck and neck, so the Red Dot Supreme Award has given the answer. On the premise of pneumatic upgrading and the return of twin turbocharged engines, 488? GTB was obviously the hottest model of Ferrari brand at that time.

Mazda MX-5? RF(20 17): The same formula, the same taste, MX-5 model series won the same award again after two years, which also shows the constant preference of the Red Dot jury for Japanese small sports car design.

Kia Voyage Edition (2017): It won the prize by car in 2065 438+06, and went to the next city by voyage edition in 2065 438+07, which shows that the design concept of Kia brand was highly recognized by the judges at that time.

Ferrari J50 (2065438+07): What about FXX? K's design style is more suitable for the track, so J50 must be the "most beautiful boy" on the street every day. Ferrari without a tail is less domineering, but the design of the convertible highlights its ability to pull the wind.

Audi Q2(20 17): Although it is a work that constantly fills the "blank" of the market segment, the design of Audi Q2 is definitely not a simple copy and paste. Personalized grille, highly recognizable contrast C-pillar and differentiated light group are all its characteristic designs. Lengthening is the key for Audi to introduce various models into the China market, but at present, Q2L rarely exceeds 5,000 vehicles in a single month. As one of the most sought-after luxury brands in China, Audi's sales in China increased by 4. 1% in 20/0/9 to 715,000 vehicles, but Q2L's "winning applause" may not be rewarded with "selling well". Obviously, A4L and Q5L, two models that didn't win the prize, are more popular in China market.

KIA Stinger(20 18): Since Xiuer, a KIA SUV model, won the Red Dot Design Award in 2009, KIA brand has had a smooth journey, surpassing 15 models to win the Red Dot Award, and this Stinger is the third Red Dot Supreme Award after the voyage travel version.

Mclaren 720S(20 18): Design not only serves vision, but also serves speed. The McLaren 720S has large forward-swept eagle-eye headlights, hollowed-out rear, steering flow heat dissipation, and many unique air intake designs, which not only serve the performance, but also ensure sufficient aesthetic enjoyment. Getting off the double-deck lift door is equally amazing. Even if you just get on and off the bus, I am afraid it will bring a full sense of ceremony to the owners of McLaren 720S.

Ferrari Portofino (20 18): Portofino's appearance is made in Ferrari style? Central styling center design, although it continues California? T-shaped design style, but Fastback rear and folding hardtop convertible design is unique.

Weilai automobile charging pile (20 18): With the concept of "design-driven", Weilai won the Red Dot Supreme Award for its charging pile. Not only the unique color matching and streamline modeling, but also the dynamic color light strip of Weilai charging pile can display the charging status in different flash modes, so that the charging process is no longer boring.

Mazda 3(20 19): Since Mazda launched the "Soul Moving" family design language, its high face value has won the Red Dot Supreme Award for many times, including the previous generation Mazda 3, MX-5, mazda 2, CX-3, mazda 6 and other seven models. The winner of this award is a new generation of Mazda 3, which is also the honor of Mazda 3 for two consecutive generations.

Ferrari Monza? SP 1(20 19): I'm afraid only Ferrari can win the Red Dot Supreme Award for five consecutive years. SP 1 single seat, virtual windshield, full carbon fiber material, quite futuristic. It is more like a work of art than a car. What's more worth celebrating is that flavio, Ferrari's global chief designer? The design team led by manzoni also won the 20 19 Red Dot Best Design Team Award (Design? Team? Yes? That? Years), can be described as double happiness.

(Image from the Internet)

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.