Research direction of master of communication in Shenzhen University

Master of Communication in Shenzhen University is a major under the School of Communication. At present, the School of Communication has three departments: journalism, communication and advertising, and three majors: journalism, radio and television, network new media, advertising planning and advertising design. The research directions of in-service graduate students majoring in communication in Shenzhen University are as follows:

1, Communication and Cultural Studies: Focus on Chinese and foreign communication history, communication theory, cross-cultural communication, popular culture and cultural industries.

2. Media and social research: focus on communication sociology, news communication, media environment, media management, public opinion, communication effect and audience behavior.

3. Research on advertising and brand communication: focus on integrating marketing communication, advertising, public relations, brand communication and brand management.

4. Visual communication research: focusing on visual communication, film and television literature, photography and images, digital media art communication, etc.

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