Eight steps of automobile network marketing

Reception, demand consultation, vehicle introduction, test drive, quotation, contract signing, delivery and after-sales tracking.

The purpose of consultation is to collect information about customers' needs. Salespeople need to collect all the information of customers as much as possible in order to fully explore and understand the accurate car purchase needs of customers. The salesperson's inquiry must be patient and friendly. Moderation and trust are very important at this stage.

The most important thing in the vehicle entry stage is pertinence and professionalism. Sales staff should have professional knowledge of the products they sell, and at the same time fully understand the competing models, so as to constantly compare their products in the introduction process, highlight their selling points and advantages, and thus improve customers' recognition of their products.