Traditional Culture Encyclopedia - Photography and portraiture - Chengdu Auto Show Tank "Ark Pilot" User * * * Zhuang
Chengdu Auto Show Tank "Ark Pilot" User * * * Zhuang
Win-win with users * * *, continue to practice users * *, and build an ecological circle.
At the launch conference of the tank "Ark Pilotage" on the 29th, Mr. Gu Huajun, Senior Director of the User Operation Center of Great Wall Motor, shared the sea of stars jointly created by tank brands and users. He concluded that in 20021this year, the tank achieved brand independence, forming a two-way growth of product family and user strength. As brands connecting users and service users, Tank APP and Tank Owners Club have expanded rapidly and begun to take shape.
Among them, the tank APP has only been online for 4 months, with a total number of users exceeding 400,000 and an average daily average of over 80,000. At the same time, based on the open and diversified content ecological operation, we have accumulated a large number of high-quality community content and more than 300+ community experts from outdoor, photography, modification and other circles. The offline tank official club has developed into a social base for tank users in the same city. As of August, the official tank club has covered 55 cities with more than 30,000 radiation users. Since the users of Shanghai Auto Show released the "Ark Plan" four months ago, the club has held more than 150 events.
The brand of tank is based on users, and it has continued since the establishment of 300,000 * * * tanks. Following the announcement of the recruitment plan for the founding of Tank 500 at the press conference on the 29th, six exclusive rights and interests were provided to the founding officials of Tank 500, including car purchase priority and exclusive identity nameplate. At the same time, add more customized experience of "Iron Man Tenderness". As well as the tank 400 "The ever-changing mecha is defined by you" and the user's * * * creation plan released on the spot, taking the tank APP as the carrier, opening up the tank 400 area, collecting ideas for the users of the whole network, and taking the user as the leading factor to re-create the function and define the style of the tank 400. Tank brand will continue to innovate and optimize with the operation mode of "user * * * creation+brand alliance", bringing more value and surprises to users.
Pay tribute to the great tanker, "Ark Plan" goes hand in hand with users.
At this conference, the tank brand invited dozens of tank fighters and tank * * * creative partners from all corners of the country to come to the scene to experience the power of the tank "Ark Plan".
On-site tank brands present awards to * * * Chuangchuang partners and outstanding tank drivers. Among them, the brand * * * creative partners include Cybertank * * * brand supercar, tank ranger * * * brand top train and joint * * * brand Liang Yun cross-country; Ms. Su Fei, Mr. Zhang Mingyu and Mr. Jewel Lee won the * * * Fashion Award; "Yu" is difficult, and Zhengzhou Tank Corps won the "Excellent Tank Corps Award".
The sparkling tank fighter and the cooperative brand of * * * Alliance are tank brands that go hand in hand. In the future, Ark Fleet will continue to practice the concept that * * * creates, * * wins and users * * * enjoy, explore more possibilities and * * * create more feelings and expectations.
Release "Tank Players Alliance" to open up the brand &; User resources * * * Enjoy the link.
Tank player alliance is another important measure for tank brands to practice the concept of user creation, aiming at integrating user resources, opening up brand platforms and communication links, and building a tank user value ecology with user resources as the core and brand assets as the help. When releasing this plan, Mr. Song Zengnan, senior manager of Great Wall Motor User Operation Center, said: Tank Players Alliance T is a resource that carries the dreams and expectations of millions of tank players and builds a community; It is the owner of the "* * * platform" authorized by tank certification.
To this end, the tank brand will actively cooperate with car owners from all walks of life. In July, the first batch of players' alliance members have been officially recruited through the tank APP. Up to now, more than 1 users from 3 provinces and nearly 200 cities have signed up, touching many circles such as outdoor, fashion, camping, motorcycle, women and social welfare. Tank brand realizes users by establishing "tank player alliance". Measures to enjoy brand value. It symbolizes the arrival of a brand-new user experience. In the future, tanks will continue to practice "user &; Brand * * * enjoys thinking ",and builds a blueprint for the relationship between users and manufacturers * * * enjoying brand * * * and seeking development.
In the year of 20021,from the release of the "Ark Plan" of Shanghai Auto Show in April 19 to the launch of the "Ark Pilot" user conference of Chengdu Auto Show, tanks not only grew at the product level, but also took a brand-new step in the strategy of "taking users as the center". New tank crew members have joined in, new products have been continuously improved, more * * * innovations have been made, * * * enjoyment has been made, and * * * winning plans have been launched. In the future, tanks will continue to forge ahead on the road of building a large user ecosystem, persist in innovation, and move towards a win-win situation with more tank players.
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