Public car companies: It will be too difficult for me in 2020! Observe the appearance of all living beings during the pneumonia epidemic

Factories are temporarily suspended, and 4S stores, secondary dealers, and urban small and medium-sized car exhibitions and sales activities are all affected by the new coronavirus and find it difficult to operate normally. Conventional marketing methods in previous years have been useless, and there is almost no customer flow to the stores. Whether it is the car sales or after-sales aspects, the transaction volume has dropped to the limit, and the capital conversion rate has suffered serious losses.

Car companies and dealers sign up to reduce their burden!

Among the many car companies that are actively "reducing the burden" on dealers, the forms of support policies are quite diverse, but after careful summary, they can be roughly divided into the following categories:

1. Cancel the sales tasks in February: Automobile companies proactively reduce or cancel the sales tasks of dealers during the epidemic, and do not assess the assessment tasks or lower the assessment indicators.

2. Brand-new car purchase finance: Use rebate subsidies, interest discounts and interest rate reductions, extend the duration of subsidies, and adjust dealer inventory structures to reduce dealers' financial pressure.

3. Enhance new ways to buy/view cars online: Mainstream car companies use the more popular short video platforms, live broadcast platforms, and online AR or 3D real-life online car viewing methods to enhance the visual effect. At the same time, it is also necessary to enhance the immersive viewing effect to help dealers improve customer leads and further solve the difficulty of users purchasing cars in stores during the epidemic.

Some car companies do not make cars, but make masks to survive!

SAIC-GM-Wuling announced through its official public account that in order to support frontline epidemic prevention and control, with the strong support of the Liuzhou Municipal Government, Guangxi Construction Engineering Group will rebuild a "dust-free workshop" for Wuling to produce masks. Create conditions. At the same time, Wuling will also work with suppliers to transform production lines to produce masks and use practical actions to help epidemic prevention and control.

It is reported that this "temporary workshop" will have 14 production lines, 4 of which are N95 mask production lines, and the remaining 10 are ordinary medical mask production lines. After being put into production, the daily output is expected to reach 170 Ten thousand pieces will be able to effectively alleviate the shortage of masks in Guangxi.

BYD donated 10 million yuan and 1 million worth of mask materials to Wuhan in the early days of the epidemic. However, in the face of the increasingly fierce epidemic and the increasing shortage of medical supplies, BYD decided to "do it personally".

On February 8, BYD officially issued a document stating that in order to alleviate the shortage of protective materials, BYD has begun the design and manufacturing of production equipment for masks and disinfectant. "BYD Masks" and "BYD Disinfectant" are expected to be produced in Mass production will be achieved around February 17. The mask output is expected to reach 5 million per day by the end of the month, and the disinfectant production capacity will be 50,000 bottles per day.

On February 6, leaders of GAC Group went to the factory of mask production equipment manufacturer Kuaiyuda in Dongguan to learn about the assembly and manufacturing process of the equipment, and to study the feasibility of converting the production line to produce masks. . At present, GAC is allocating resources and trying its best to invest in the production of masks as soon as possible without affecting vehicle production. It has also begun training relevant craftsmen in order to master the production technology and processes of masks as soon as possible.

The China Automobile Distribution Association issues an appeal to the society

1. The outbreak of the epidemic has put great pressure on the automobile industry. To ensure the long-term stable and healthy development of the industrial chain, production and circulation are needed Both parties work together, maintain close communication at all times, and continuously strengthen efficient collaboration. The more complex and severe the epidemic prevention and control work becomes, the more necessary it is for manufacturers to take practical actions to fulfill their original mission, and the more necessary it is to promote the recovery of production and operations in a timely, scientific and efficient manner. Only with firm confidence and solidarity can we overcome the difficulties and defeat the epidemic.

2. Automobile manufacturers should take active and pragmatic measures to reduce the pressure on dealer partners in the "fight against the epidemic", put the protection of dealers' safety in a more prominent position, and minimize dealer losses. , to protect the healthy operation of the channel to the greatest extent. Comprehensively revise and exempt various management assessments and indicator settings for dealers during the "war epidemic" period, and make every effort to improve and implement various operating policy rewards and subsidies for dealers. Timely adjust the format of various business meetings, replace offline with online, reduce gathering and flow, and save costs. Promptly strengthen various operational and technical support to improve dealers' ability to deal with emergencies. Volvo, Jaguar Land Rover, GAC Toyota and other brands have successively introduced policies to assist dealers, which are worthy of reference for the industry and are well received by dealers. They are the best measures for manufacturers to overcome difficulties and support each other.

3. Local governments at all levels have provided support policies to enterprises such as struggling automobile sales and service companies to stabilize their jobs, and formulated policies for reduction, exemption and deferment of taxes and fees such as social security funds, value-added tax, land tax and administrative charges. Support automobile sales and service companies to do a good job in automobile sales and services during the "war epidemic" period, stabilize the employment team, and ensure social needs.

IV. All banking and insurance institutions should implement the "Notice on Strengthening the Financial Services of the Banking and Insurance Industry to Cooperate in the Prevention and Control of the Pneumonia Epidemic of New Coronavirus Infection" (Banking and Insurance Regulatory Commission No. 202010) In the spirit of the epidemic, we have introduced implementation plans to ensure smooth financial services during the period affected by the epidemic, and provide financial services to distressed enterprises. Instead of blindly withdrawing, cutting off, or suppressing loans, we will support various distressed companies, including automobile sales and service companies, in mitigating the impact of the epidemic disaster by lowering loan interest rates, improving loan renewal policies, and increasing credit loans and medium- and long-term loans.

5. Automobile sales and service companies must put the life safety and health of their employees and consumers first. We will take the initiative to respond to the changes in business concepts and service methods during the "war epidemic", adjust and implement more precise services, and provide a more assured consumer experience, so that consumers can buy and use cars with confidence.

Summary: Overall, most car companies have adopted measures to cancel or lower sales assessments for February and the first quarter, as well as financial support measures, to resist the impact of the epidemic on the auto market. Volatility and risk. It is predicted that more car companies will launch "stress reduction" policies for dealers in the future, because at a time when "isolation" has become a hot topic, it is almost difficult for major dealers to complete assessments, and the "stress reduction" policies of car companies It just makes dealers feel a burst of warmth in the chilling epidemic, and they can tide over the difficulties together.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.