Planning of Qixi Theme Activities (5 Selected Articles)

Valentine's Day in China originated in China, and it is also celebrated in some Asian countries influenced by China culture, such as Japan, Korean Peninsula and Viet Nam. The following is the Tanabata theme activity plan I prepared for you, for reference only, and I like to share it with you!

Tanabata theme activity plan 1

August 28th, 20th, is a traditional festival in China, China Valentine's Day. In order to protect and inherit this intangible cultural heritage, give full play to the carrier role of traditional festivals in promoting the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish a correct concept of marriage and love, and promote family harmony and social harmony, the branch decided to carry out the theme activity "Our Festival. Love is on Chinese Valentine's Day in August, and the specific implementation plan is as follows:

I. Guiding ideology

Deepen the theme activities of "Our Festival" and carry out the theme activities of "Our Festival Qixi" around the construction of the socialist core value system. Through a series of colorful activities, it highlights the cultural connotations such as love loyalty and family happiness on Tanabata, guides people to recognize, respect, inherit and carry forward traditions, promotes the healthy growth of modern family concepts, and forms the spiritual strength of striving for progress and the spiritual bond of unity and harmony in the whole society.

Second, the theme of the event

With the theme of "faithful love, happy family", we will guide people to pursue the "good life" of faithful love and happy family.

Third, the activity time

August 28th, 20__

Four. Activity content

1. Launch the "Love on Tanabata" activity. Read Chinese classics. " The sub-bureau organizes the collection or recitation of love poems and advocates the concept of loyal love; Various departments organize Chinese classic reading activities such as reciting classic love poems and telling beautiful love stories, guide people to feel the charm of traditional culture, and strive to convey positive life pursuit, noble emotional realm and healthy life interest to cadres and the masses. 2. Carry out various cultural activities of "Tanabata Love". The sub-bureau will organize a bonfire love song party to promote the traditional Chinese civilization of loyalty and love, create an atmosphere of family happiness and social harmony, and push the theme activity of "Our Festival Love on Tanabata" to the peak.

Verb (abbreviation of verb) activity requirement

1, highly valued and carefully organized. "Our Festival Qixi" is an important part of the theme activity of "Our Festival" initiated by the Civilization Office of the Sub-bureau, and it is also an important carrier of mass spiritual civilization creation activities. All departments should combine the ongoing activities of our bureau to create civilized units, strengthen leadership, carefully organize, and achieve extensive participation, diverse forms, and rich and profound. All departments should carefully organize activities to deepen the reading of Chinese classics during the festival.

2. Highlight the theme and take various forms. We should focus on cultivating people's noble sentiments, highlight the themes of love loyalty, family happiness and social harmony, pay attention to the content, form and carrier of innovative activities, closely integrate Chinese traditional culture with modern civilization, lead civilized fashion, cultivate noble sentiments and enhance civilized accomplishment.

3. Strengthen publicity and create an atmosphere. It is necessary to intensify publicity, give full play to the role of various media, widely publicize the "Chinese Valentine's Day Our Holiday Love" activities carried out by various units and departments, report the experiences of cadres and the masses in time, and create a strong holiday atmosphere.

China Valentine's Day Theme Activity Plan II

I. Introduction of activities

In recent years, with the future population increase brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, the account hotline forum attaches great importance to the account section and publishes a large number of marriage advertisements. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, which makes this activity achieve certain social impact and economic benefits from the aspects of personnel positioning, environmental creation and cultural atmosphere.

The blind date of thousands of people was hosted by Hukou County Committee of the Communist Youth League, and the Hukou hotline website was planned, creative and undertaken throughout. In this blind date, we let every applicant get married through information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective.

Second, the purpose and significance of the activity

Purpose: To choose a spouse and fall in love in a free and romantic way through fairness, openness and justice. Significance of the activity: through this activity, a large number of single young people and enterprise migrant workers will be given a chance to choose their spouses, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely looking for the other half, you can find him or her in your mind here. May all lovers get married.

Three. Composition of activities

Organizer: * * Youth League Hukou County Committee

Organizer: Hukou Hotline

Time and place: August 6, 2000, Hukou No.2 Middle School Gymnasium.

Media Support: Hukou Hotline Hukou Radio and Television Station

Four. Arrangement and steps of activities

All preparatory work must be completed before August 5, 20__:

1) Material production and procurement: 10 July 29th.

2) Registration and information production: July1August 5.

3) Advertising and news: July 5th, August 5th.

4) Site planning and design: 1 August 5, 2008

5) Guest invitation: July 65438+July 29, 2004

Verb (abbreviation of verb) main operation steps

The advertising time in the early stage of this blind date can be roughly divided into three stages, and gradually reached a peak.

1) Preheating stage: June 28th to July 5th, which belongs to the publicity pre-heating period of the whole activity. Through the account hotline website and posters, detailed activities will be published and publicized.

2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be fully publicized and featured.

3) Later stage: from mid-July to official opening, everything is ready.

4) Publicity points: Do a good job in the advertising of "Destiny Tanabata-Thousand People Dating Conference" in the early stage.

5) News media: a. Online publicity of household registration hotline; B, TV publicity; C. leaflet page; D, outdoor banners.

6) Advertising content: Focus on "Destiny's Tanabata-Thousand People Dating Conference" as a prelude to the event and make publicity reports to provide a powerful publicity offensive.

Intransitive verbs recruit joint organizers.

On-site investment scope: fashion clothes, wedding photography institutions, flower shops, food and beverage, beauty salons, leisure and entertainment, automobile real estate, etc.

Seven. Registration form (abbreviation)

Online registration; Telephone and e-mail registration; Enterprises and institutions set up registration points.

Qixi theme activity program 3

I. Promotion purpose

Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.

Second, the promotion time

August X, 20__ —— August _ _

Third, publicize the agenda.

August X, 20__ —— August _ _

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August X-August _ _

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each shop must pack at least 1 1 set of "jewelry" for theme display.

Six, "deep headdress bouquet"

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make a price list of "affectionate headdress bouquet"

Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

_ _ Decorations with jumping colors

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy _ _ yuan flowers and give _ _ a piece of jewelry or a membership card;

Buy _ _ yuan ornaments in _ _, and give flowers or discount cards provided by _ _ flower shop.

Qixi theme activity program 4

Warm life is always accompanied by his (her) holiday romance, and he is always willing to light it for you!

Spend the romantic Tanabata and enjoy a warm life. Tanabata's "Lighting Romance" activity is in progress!

I. During the activity period

Original price 980 yuan cherry blossom standard room, romantic lighting price: 398! And give a couple package worth 198 yuan! Original price 1 180 yuan Rose Deluxe Room, romantic ignition price: 498! And give a couple package worth 198 yuan! Original price 1380 yuan Lily special room, romantic lighting price: 598! And give a couple package worth 298 yuan!

(Note: ① The "romantic ignition price" is the hotel agreement price; ② There are activities only on August 24th and 25th this weekend)

Tanabata "lighting romance" is in progress. You can stay in the first romantic theme hotel for 398/498/598 yuan and enjoy a couple package of several hundred yuan for free! For details, please consult 0591-631111.

Second, the planning ideas

Through the combination of Valentine's Day, which is full of local romance in China, and the theme of "Romance" in this hotel, a bright, easy-to-convey and infectious romantic atmosphere is formed and quickly conveyed to consumers, thus instilling the romantic brand personality of this hotel into consumers' memories, attracting consumers' consumption and enhancing the popularity of this hotel. According to the designated consumer groups, the integrated catering and accommodation package is specially launched to meet the holiday needs of consumers and potential consumers, so as to understand and experience the services of our hotel, establish and deepen our brand goodwill and loyalty.

Third, the planning purpose

1. Express the "romantic" brand personality of the hotel through China Valentine's Day on Tanabata.

2. Attract consumers to experience and spend in our store, and establish and improve the visibility of the hotel; 3. Promote the consumption of hotel rooms and restaurants and increase our sales.

Fourth, the content of the program.

Part I: Promotion of guest rooms and catering. Through the bundle of rooms and restaurant packages, combined with the hotel's Tanabata Juhui package, it is finally positioned as the price of Tanabata romantic lighting. Details of the package are: original price of 980 yuan cherry blossom standard room, romantic lighting price: 398! And give a couple package worth 198 yuan! Original price 1 180 yuan Rose Deluxe Room, romantic ignition price: 498! And give a couple package worth 198 yuan! Original price 1380 yuan Lily special room, romantic lighting price: 598! And give a couple package worth 298 yuan!

The second part: Valentine's Day layout style: romantic as the theme, combined with the hotel brand personality, arranged into a beautiful romantic style.

Pink and blue are the main colors, and flowers, clouds and cowherd and weaver girl are the main performance carriers.

Yi Labao, humanoid cards, multimedia and KT boards are used to decorate the lobby and hotel entrance into the romantic and aesthetic style of Tanabata.

Verb (abbreviation for verb) The responsibility of each department.

Finance Department

1) charge.

food and beverage department

1) Prepare meals, including set meals, chocolates, roses and red wine.

2) according to the fixed amount, determine the menu.

3) Tanabata layout of the restaurant.

4) Recycle the decoration and hand it over to the marketing department for preservation?

administration department

1) Layout of lobby, restaurant and hotel entrance

2) Recycle the decoration and hand it over to the marketing department for preservation.

3) accept customer consultation and explain the details of the activity to customers?

housekeeping department

20__ The hotel's Tanabata activity planning scheme provides corresponding rooms and arranges room security department?

1) traffic diversion

2) Assist in arranging materials for maintenance engineering department?

1) to meet the power demand of power facilities in Qixi activities.

2) Assist in layout

Marketing/planning department

1) to determine the layout tonality.

2) Develop and implement the marketing plan.

3) Material design

4) Organize site layout

Six, the media publicity in-store publicity

1) Yi Labao launched the Tanabata Package, which takes romance and aestheticism as the keynote and Tanabata elements as the theme. Design copy: warm life is always accompanied by his (her) romantic holiday, and he is always willing to light it up for you!

Original price 980 yuan cherry blossom standard room, romantic lighting price: 398! And give a couple package worth 198 yuan! Original price 1 180 yuan Rose Deluxe Room, romantic ignition price: 498! And give a couple package worth 198 yuan! Original price 1380 yuan Lily special room, romantic lighting price: 598! And give a couple package worth 298 yuan! (Note: "Romantic Ignition Price" is the hotel agreement price, and the activity is limited to the 6th and 7th weekends)

2) Multimedia publicity

LED highlights the theme of the event "Hotel Tanabata' Light Romance' is underway ..." LCD TV and building TV highlight the atmosphere of Tanabata and the preferential information of this event.

Qixi theme activity program 5

As we all know, the seventh day of the seventh lunar month (8 16) is a traditional festival in China-Qixi Valentine's Day, that is, the day when cowherd and weaver girl meet at the annual Magpie Bridge. In recent years, Qixi Valentine's Day has become a special festival for young men and women to pursue fashion and express their love.

With the rapid development of social economy, the pressure of life and work is increasing day by day, so that many people still live a "free and lonely" single life due to their own and social factors, although their jobs are stable and their careers are successful.

In order to build a platform for young men and women to communicate, get to know each other and love each other, and promote the construction process of "_ _", the _ _ community plans to hold a "Love Tanabata" blind date party on the eve of Tanabata, and the following activities are specially formulated:

I. Purpose of the activity:

Adhere to the organizational principles of fairness, openness and justice, and build a platform for young men and women to choose their spouses and fall in love through free and romantic activities.

Second, the theme of the event:

"Chinese Valentine's Day dream, love in _ _"

Third, the activity time:

August 16

Four. Location:

Need to decide or solve

Verb (short for verb) Participant:

Young men and women who have worked and lived in _ _ _ _, are over 20 years old, love life, have good conduct, abide by the law, have a correct view of marriage and love, and have relatively stable jobs can apply.

6. Registration requirements:

(1) Everyone attending the blind date party should provide two 2-inch bareheaded color photos and fill in the registration form.

(2) Applicants are required to provide 2 personal ID cards, 2 originals and 2 copies of graduation certificate.

(3) Take the way of registering in the neighborhood committees' offices of various communities and then collecting them in the household registration management office.

Seven, blind date meeting schedule:

1, the host introduces the form and content of the activity and the division of activities of the participants.

2. Comrade _ _ made a speech.

3. Cultural performances.

4. Quizzers go to the riddle area to participate in the prize-winning quiz, make friends and set up a prize-winning area.

There is a blind date corridor on the west side of the park. Participants can visit the promenade to find information and find suitable people.

6. Invite the successful blind date to go on stage to make love words.

7. Successful blind date * * * Release the love balloon.

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