Thesis Outline —— Network Art Exhibition under the Development of Digital Media Art

Topic: Network Art Exhibition under the Development of Digital Media Art

I. Preface (about 150 words)

General statement (background overview)

? With the increasing satisfaction of contemporary people's material life and spiritual needs, people's pursuit of art is on the rise. However, the traditional offline art exhibition will have certain limitations in terms of spatial location and transportation. On the basis of having to go to the scene and just observe with eyes, there is an urgent need for a way to break the inherent traditional mode and appreciate art in a more convenient and novel way. Affected by the global epidemic, online exhibitions have brought new opportunities to art exhibitions.

? Thesis statement (the argument of the whole thesis)

With the continuous development of digital media industry, online art exhibitions have brought solutions to space and time constraints. It not only provides more extensive consultation for exhibitions, but also enriches art forms and becomes a knowledge-based revolution in exhibitions or exhibitions.

? Map Emotion (Overview of Paper Structure)

Through the research on the content, form and development of online art exhibition at this stage, this paper expounds the investigation and analysis of online art exhibition at this stage with specific cases. Based on the existing online art galleries and offline art galleries, this paper expounds and analyzes the situation before and after the stage and the future trend. Finally, the full text is summarized, and the development status and future trend of online art exhibition under the development of digital media are expounded.

2. Text (about 400 words per paragraph) 400*3= 1200

1 paragraph (positive)-? Central sentence

? The online exhibition hall will provide another possibility for art to interact with the global audience.

? 1. Theoretical support: Ma Lin, an associate professor at Shanghai Academy of Fine Arts, Shanghai University, put forward that "the exhibition in physical space is limited by time and space, and the network platform can make up for this shortcoming well, so that more people can understand the content and concept of the exhibition online." ( 1)

2. Theoretical support: Xie Xiaodong, the founder of Art APP, said on March 8, 2020, the first online art week "Spring Festival 2020+Art Week" in China, "The live broadcast of online roadshows in art galleries makes time split faster, and the communication efficiency of explaining artistic values is more efficient and clear. This effective transmission has changed from' one-to-one' to' one-to-N', which is far from efficient. (2)

3. Theoretical support: The Italian Ministry of Culture put forward "the feast of culture and art in the family period, so that people can still become attached to art and culture in difficulties". Antonio Lampis, head of the Italian Ministry of Culture in charge of museums, said: "At this difficult time, although our cultural heritage sites are temporarily closed, we must remember that they are beating hearts and represent our identity." (3)

[4. Conclusion] (Conclusion, directly explain your point of view and introduce the next topic paragraph): Although the prospect of online and offline art exhibitions can be expected, online art exhibitions still have their limitations.

Paragraph 2 (Objection)-? Central sentence

? The formation of online art museum will be applied to interactive design, and the participation of the audience determines its existence value. First of all, online exhibition completely changed the way of viewing exhibitions, which challenged art as a form of events after Duchamp, because without such presence, the absence of the subject would inevitably involve a subjective issue.

1. Theoretical support: Art Basel Hong Kong mentioned: "The online exhibition now is just a simple copy of the offline exhibition. It is difficult for online exhibitions to present the rich and delicate texture of works of art itself. Three-dimensional exhibits are compressed into pictures arranged in online exhibitions, and the information conveyed by pictures is very limited. Even if Google Art Gallery promotes high-pixel works, art critic Gao Yuan thinks that "high-definition pictures on the Internet are no different from reading picture books, and cannot replace reading the original works. Online exhibitions can only be a supplement to offline exhibitions. " (4)

2. Theoretical support: Why are young artists not excited about the "online exhibition" in Zheng Wen? In the article "Seeing an exhibition is not only about appreciating art, but also taking photos". Weibo, Little Red Book and Douban are full of young artists. They are keen on watching exhibitions and are better at recording themselves with images. Several important museums and art exhibitions among network celebrities are the destinations of literary network celebrities. Online art exhibitions do not have this function. ”(5)

3. Theoretical support: In the process of virtual VR interaction, it is impossible to make more independent choices. Paul Virilio profoundly pointed out in his book La Vitesse de Libé ration (1995) that the remote login constructed by network information technology led to the collapse of ontology. Machines are so closely integrated with us that part of our humanity will lose part of the truth. (6)

[4. Concluding remarks]

? With the development of digital media art, the future development of online art galleries needs to break through and think about the difficulties brought by these problems.

The third paragraph (own position)-? Central sentence

? The rapid development of science and technology has influenced the way of thinking of artists in this era. With the constant renewal of art forms, its presentation mode has been liberated as never before.

? 1. Theoretical support: 1962, Professor Ivan Shah Sorlander published a paper entitled "Sketchpad" at MIT, which first put forward the concept of "computer graphics" and confirmed the independent status of computer graphics as a brand-new branch of science.

2. Theoretical support: "Cultural sharing and cultural communication are important components and proper meanings in the development of digital economy. As a product of the era of science and technology, the Internet itself has a strong cultural attribute. It is also our responsibility and mission to bring China culture and art to the world. " (7)

3. Theoretical support: The online exhibition hall lowers the threshold and cost, makes the public more accessible to works of art, and makes art at your fingertips and more approachable. Online exhibition hall can present a large number of artists and their works, which is incomparable to offline exhibition. (8)

Three. Examples. Use concrete examples to support your point of view.

Example 1- Central Sentence 2017165438+10 In October, tate modern modigliani Exhibition launched the HTC ViveVR experience and opened it to the public.

1. theoretical support: more and more works of art begin to use VR platform as a medium of expression, which can bring spiritual audience into the immersive world that artists dream of. Frances Morris, curator of tate modern, said: "We are very happy to cooperate with Wei Wei to bring visitors a new and exciting digital experience." We have been looking for the boundary to promote creativity, and we think it will be a wonderful opportunity for the public to have a different in-depth understanding of this beloved artist through new technologies. " (9)

2. Theoretical support: Another advantage of the online exhibition hall is that the physical distance between the works and the audience is greatly shortened. Three-dimensional works such as sculpture and installation art can present details from multiple angles and with high precision through 3D modeling, which makes people feel the charm of works of art at close range. The 3D rotating display mode of the exhibits is matched with words and sounds, so that the texture can be enlarged and seen more clearly than the field. At the same time, the online exhibition hall is also an excellent platform for displaying photography and video works, which can bring more attention to the works through the sharing function. ( 10)

3. Theoretical support: At the IF20 19 conference, Magic Leap, a famous AR company, put forward the core idea of the enterprise: only by combining the artist's imagination with the scientist's technology can we bring people a better life.

[4. Concluding remarks]

_ In the past, because the art exhibition was closely connected with the physical space, the online space presentation and e-commerce development of the art exhibition did not stand at the forefront of the rapid development of the Internet. This wave of forcing online space also exposes the problems and possible potential of the current online space of art.

The British Museum, one of the four largest museums in the world, cooperated with VR developers to launch a brand-new interactive exhibition mode. "Bounlevard”(APP) had VR exhibition experience as early as 20 15, including high-resolution artworks, audio explanations and 3D models.

1. Theoretical support: Vivian Trakinski, director of scientific visualization in the museum, said: "Virtual reality is a magical field, which can stop our human perception of time and space. In virtual reality, nothing is too small, too big, too fast, too slow, too far away or too long ago to appreciate. "

2. Theoretical support: In "Online Exhibition is not a show", Mr. Zhigang Cheng, the vice president of 3 1 Conference, also defined online exhibition, thinking that "online exhibition is not a show, let alone an H5 show; Online exhibition is not a substitute or supplement for offline exhibition, but a new business form, which is scene reshaping and value reengineering. "

3. Theoretical support: distinguished professor Alexander Koch of the School of Art Management and Education of the Central Academy of Fine Arts pointed out: "The digital museum is no longer an additional supplement to the physical museum we once thought, but an independent item in the exhibition classification."

[4. Concluding remarks]

? The linkage between online and offline art galleries and the interactive design in art galleries bring people a very convenient way, which is widely used in exhibitions at home and abroad. The combination with digitalization is an important trend. Break the traditional way and let modern science and technology bring more profound, concrete and comprehensive experience to art.

The online graduation exhibition of Central Academy of Fine Arts in 2020, Dreaming in the Clouds, is the largest undergraduate graduation exhibition in the history of Central Academy of Fine Arts.

1. theoretical support: according to the statistics of Baidu astrolabe, since February 2020, the search volume of "general exhibition" has decreased by 2 1.67%, while the search volume of "online exhibition" has increased by 77.48%. At the same time, the online cloud exhibition has also been highly valued by government departments. A spokesperson for the Ministry of Commerce recently said that the Ministry of Commerce encourages the holding of online exhibitions, encourages offline exhibitions sponsored by the government to take the lead in online development, and explores new modes of online and offline synchronous interaction and organic integration.

2. Theoretical support: "During the epidemic, passive online exhibitions gave birth to more active and changeable artistic creation methods, and the heart isolated by the virus at home also found the opportunity to fly itself in the outdoor space environment." Traditional culture and art are somewhat niche, to some extent because of limited communication channels. The emergence of Internet and cloud technology has opened up unlimited communication space and channels for literary and artistic works, thus greatly stimulating literary and artistic productivity. ( 1 1)

[3. Concluding remarks]

? Behind the online art museum is not only the knowledge innovation of art form, but also the new business opportunities and technological progress of other industries.

Fourth, the conclusion (restatement or summary of the main points (nothing new); Final comment (about 150 words)

Restatement of thesis statement (restatement of central argument)

Under the background and promotion of the continuous development of internet technology, the linkage design of online art galleries and offline art galleries has brought the possibility of solving many disadvantages. At the same time, it has also brought great changes to a rich art form of knowledge, exhibition or exhibition.

? Retelling of map sentences? (note: present perfect tense) (restate the structure of the paper)

By studying the content, form and development of online art galleries at present, this paper expounds the investigation and analysis of online art galleries at present with specific cases. On the basis of comparing the existing online art galleries and offline art galleries, this paper expounds and analyzes their classification and future trends.

? Concluding remarks. (Concluding sentence)

Interactive design is to meet people's needs, but traditional art museum construction focuses on offline display. Due to the limitations of its exhibits, the transformation from "things" to "people" is narrow, and the details of humanized service need to be improved. The development of new media technology provides more interactive ways to provide tourists with convenient, flexible and humanized diversified information services. The online and offline linkage of art galleries not only provides boundaries for people, but also brings new vitality to art.

5. References (References)

1 marin. Online curation will redefine art exhibitions. Wen Wei Po. May 2020 18

2. Wu Dan. Art exhibitions go online: more transparent prices and more efficient communication. Sina Finance. March 24, 2020.

3Ewbar。 The online art exhibition is definitely not a false proposition, but why does it make people feel awkward? Phoenix news magazine. April 22, 2020

4\9AIP international art education. Is the online art exhibition a new opportunity or a helpless move? AIP international art education.07.202015

5 Zheng Wen. Why are the young artists of online "Lu Zhan" not excited? . Cultural and entertainment value. May 22, 2020

6 virio. The speed of liberation. Jiangsu people's publishing house. 2004- 1

7. Under the influence of the epidemic, how can the art exhibition increase the number of visitors? Sohu. July 3, 2020

8/ 10 building blocks are easy to build. How to increase the number of visitors to the art exhibition under the influence of the epidemic? Sohu. July 3, 2020

1 1 Guangming. com。 Art is on the cloud and charm is new. Guangming Daily. March 2020 14.