Valentine's Day Creative Activity Planning

Creative activity planning for Valentine's Day 1 I. Theme of the activity

Love each other and love Tanabata best.

Second, the activity time

August10-August 20th

Third, the planning theme

1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love Tanabata the most-"Me and My Love" large-scale solicitation activity (August10-August 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? X "My Love and I" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises ... (Welcome to the party planning book). After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded X with exquisite gifts worth 20X.

The earliest wedding promises were five, and the owner of each promise rewarded X with a beautiful gift worth 20 times.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, love each other, love Tanabata-77% off the upper limit of the current price of X Pedestrian Street. (August 18-20x limited time offer, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, like Tanabata -X large-scale cultural performances, wonderful live activities.

August 17- 19, Wedding Show, X Square;

August 17- 19, X Square Wedding Show;

August 12, August 19, Rhyme of Kite Capital in X Square-a series of activities of Century Taihua Culture Year;

Person in charge:

4, care for each other, love Tanabata-Wanzhi Crane is sincere.

X Xintiandi Pedestrian Street welcomes 10,000 paper cranes to Qixi Festival. In the early stage, X employees can fold it by themselves, and the materials used will be reimbursed by the company. On Qixi Day, paper cranes' paper and pens can be prepared on the spot, and customers can

Under the guidance of the staff, they folded paper cranes to express their wishes for love and a happy life, and finally hung them on the pedestrian street-Zhongxing Square.

On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

The first stage: the registration period is from August 10 to August 26th.

Interested personnel can register at the X General Service Desk, Century Taihua Plaza General Service Desk and Xinhe Supermarket Service Desk;

The second stage: the blind date stage

On September 2, X held a large-scale villagers' meeting, and the company personnel made a list of applicants.

Person in charge:

6. Love, love Tanabata-what to give your lover!

From August 17 to August 20X, I bought 100 in X and sent a special discount card to Lan Zhi Huafu, a famous flower shop in Weifang. A total of 1000 yuan, until it is delivered, and at the same time enjoy the special planning service of free delivery of flowers to your door.

7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)

Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.

Valentine's Day creative activity planning 2 I. Activity time:

Second, the theme of the event

The sweet-talking rose-XX jewelry conveys your love.

Third, the event background:

Every festive season, Chinese Valentine's Day (August 20xx 16) is connected with a good festival. Valentine's Day is an opportunity to express love. At this time, what people think of most is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology, and specially launched a novel and unique gift-the rose that can talk about love. Let people express their love and gratitude to their lovers or lovers with sweet roses while giving gifts, let XX jewelry add emotional meaning, impress consumers' hearts with emotional appeals and win with emotional marketing.

Fourth, the purpose of the activity:

1. Increase the popularity of the store during Valentine's Day through this activity;

2. Improve the local popularity of XX jewelry brand and seize market share;

3. Further improve the brand reputation of XX jewelry for long-term promotion and sales.

Verb (short for verb) activity:

1, activity:

(1) On August 9th, an activity advertisement was published in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Love Rose-XX Jewelry Delivers Your Love";

(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.

2. Counter promotion:

If you buy 1 0,000 yuan or more in XX jewelry store/counter, you will be given a "sweet rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.

3. New list:

A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time, so as to move customers and complement this activity, making this "emotional marketing" a complete success.

Propaganda and popularization of intransitive verb activities

(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;

(2) Network promotion: combining with local websites to do promotional activities such as activity advertisements and news reports, and do a good job of "creating momentum" propaganda in the form of news events;

(3) Franchisees should pay attention to contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion.

Seven. Activity budget

leave out

Valentine's Day Creative Activity Planning 3 Activity Theme:

The live broadcast of "Tanabata, Hui Romance" xx photography really gives back to new friends, and 77 sets of wedding dresses are specially launched for free.

Romantic attack! Single men and women rise today! Tanabata has always been a romantic festival for couples, and it is also a crazy anniversary for single men and women. Single men and women are going up today!

Activity reference leaflet

Activity description:

Cheer for China's feelings! Because of love, so direct! So! Don't hesitate to drop 777 yuan 1777 yuan, 2777 yuan and 3777 yuan.

Tanabata admission ceremony:

During the event, customers will get a beautiful gift when they enter the store! Send for love!

Send it four times over Tanabata!

The following four sets of products, get the wedding dress in the store and pay the full price.

Gift: a set of baby anniversary photos!

Double gifts: one set of maternity photos (2 photos)

Triple gift: a set of ornaments on the wedding day

Four gifts: a set of bridal makeup liquid.

Tanabata photo music 388! Give two wallet photos for the whole photo, and Chanel will set up the stage (you can also specify one set at the necessary price).

Add 77 yuan to the full amount of the photo, give away the enlarged product with the value of 200 yuan plus location shooting, and participate in the "Grand Prize Draw" activity.

On Tanabata, a pair of wedding photos were booked successfully and sent to the designated full payer-XX shopping card (200 yuan), and two pairs of wedding photos were booked successfully and sent to the designated full payer-XX shopping card (600 yuan).

Three pairs of wedding photos are booked successfully, and the full amount will be given a -xx gift card (1200 yuan).

Happy Tanabata Lottery:

Lottery time: 20xx, 8, 16

Lucky draw location:

The lottery information is as follows:

First prize: special shopping card

Second Prize: Super Comfortable Silk Quilt in Spring and Autumn Period

Third prize: exquisite stainless steel thermos cup

Address, telephone number and contact information of the activity photo studio.

Valentine's Day Creative Activity Planning 4 Activity Theme: 20xx Let's Love Together.

Activity time: August 20xx 10 to August 20th.

1. On the day of the event, there will be a wishing wall in the cinema lobby. Couples can write their wishes to their partners on post-it notes and stick them on the wall, leaving your contact information. We will draw lucky customers from these customers on Valentine's Day of 20xx to give you an unexpected surprise.

2. Watch "13: 14 (for life) 17: 20 (I love you) 19: 07 (Chinese Valentine's Day). Couples can enjoy a 20% discount on 20 yuan's movie. Couples can get one rose when they buy tickets (each couple is limited to one).

Guess what:

Activity time: August 20xx 10 to August 20th.

During the event, all customers who buy tickets at xxxx Studios xxxx Store can get a "guess card".

As long as customers fill in the relevant personal information on the "Guess Card" and predict the total number of gold medals won by the China delegation, they can participate in this "Guess Card" activity.

On the closing day of xxxx, the 10 customer who guessed the total number of gold medals closest to the result will get a "JYY VIP card (you can watch IMAxx)", and we will also draw a lucky customer from these audiences to get a diamond card.

Message: Anyone who buys tickets in xxxx Studio can leave a message for our China delegation on our message board. For example: "xxxx", "xxxx" and so on!

Point projection:

Xx, xx, xx, 24: 00 midnight (1) 2D original

Xxxx, 24: 00 midnight "xxxx" 2D original

Xxxx, xx, 24: 00 midnight "XXXX" China 2D

Xxxx, xx, 24: 00 midnight "XXXX" China 2D

At midnight on xx, xx, XX, the original version of XXXX in 3D/IMAXX.

Original 2D/IMAXX at xxxx midnight is to be determined (XXXX mall activity)

Xx。 Com: cooperate with xx. Promote the sale of movie tickets through special channels of credit cards. Ordinary movie 25 yuan/Zhang (the difference needs to be compensated according to the lowest fare of China Film), IMAxx movie 2 is delivered 1.

IMAxx experience: 15 From July 20th to August 60th, we will arrange a free experience venue for the audience by using the IMAxx trailer collection and the "xxxx" trailer, and issue special coupons when necessary, that is, all the audience participating in the free experience of IMAxx will receive the "xxxx”IMAxx special movie coupon during the event, and 50 yuan will give 1 cup of coke when purchasing tickets.

Xxxx Alliance: In cooperation with xxxx Catering (23 stores), each table in xxxx Catering's 23 stores can be provided with xxxx cinema table cards; Xxxx catering DM list will set aside a certain layout for xxxx studios to promote; The studio can post the posters of xxxx Studio on the glass of 23 xxxx restaurants; You can enjoy a 30% discount on dining with xxxx ticket stub; Xxxx Catering On the day of each member's day (8th of each month), you can enjoy a 50% discount on xxxx catering with the ticket stub of xxxx store; Collect the ticket stubs of xxxx Studios 10, and get a free membership card at xxxx Restaurant.

Weibo grabs tickets:

During the release of xxxx, xxxx and xxxx, customers who dream of IMAxx Studios at @xxxx and have @5 friends will have the opportunity to watch movies for free;

Romantic Chinese Valentine's Day "Easy" Summer: On August10-August 20th, 20xx, I landed in Weibo, participated in the ticket grabbing activity of @xxxxIMAxx Studios # Romantic Chinese Valentine's Day "Easy" Summer # Weibo, and shared your story with xxxx, that is, I had the opportunity to get two free movie tickets (5 places in total) given by xxxx Studios.

National Competition of Gold Medal Players: I landed in Weibo on August1May-August 20, 20xx, participated in the ticket grabbing activity of @xxxxIMAxx Studio # National Competition of Gold Medal Players # Weibo, and predicted the number of xxxx people. If I guess correctly, I will get two free movie tickets (five people in all) given by Jinyi Studios.

Membership activities:

Activity time: August 20xx 15 to August 20th.

(1) recharge 100 yuan +20 yuan production fee, you can apply for a gold card, enjoy 50% off movie viewing from Monday to Sunday (except IMAxx Hall), and give a bucket of mini popcorn at the same time;

(2) Recharge 800 yuan +20 yuan's work fee, you can apply for a diamond card and enjoy 50% off movie viewing (including IMAxx movies) throughout the year (you can still enjoy 40 yuan/Zhang and give a small coke on the diamond card this month); (xxxx mall activity)

(3) During the activity, the studio will launch a special session for members every day. (There will be 1 performance in the evening, including 3D movies) Members buy movie tickets for 25 30 yuan.

Valentine's Day creative activity planning 5 I. Theme of the activity

Passion blooms, and there is love in the times.

Second, the activity time

February 13

Three. Activities:

(A love song duet confession

13 February, 10: 0020: 00, a special area was set up on the side of the children's area on the 6th floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or confide in him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2 14)

During the normal business hours on February 13, customers can get a free rose (limited to 300) at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative, and only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: xx Evening News

2. Layout specification:1/Edition 3 xx Evening News is red.

3. Release date: February 2004 14.

4. Expenditure: XX yuan

Verb (abbreviation for verb) cost

1 2 display board: XX yuan.

2. The lintel is 2 yuan: XX yuan.

3. Print advertisement: XX yuan

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: XX yuan

6. Other miscellaneous expenses: XX yuan.

Total: about xx yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, vip cards can use the discount function.