Traditional Culture Encyclopedia - Photography and portraiture - How to shoot advanced e-commerce products?

How to shoot advanced e-commerce products?

In life, we can feel the quality of products through direct sense of smell and taste, but it is difficult to get the corresponding product quality evaluation through sense of smell and taste on the Internet. In particular, e-commerce stores need to solve how to enhance the attractiveness of products, and should make every effort to show customers the products of your online store in the best way. However, it is not cheap to buy expensive equipment or invite professional photographers to shoot in the studio, which is not suitable for small and medium-sized online stores. Therefore, we have compiled some tips for you to help you take excellent product photos at home (even with your mobile phone).

Add light source lighting

The main secret of good photography is lighting. Without enough light, it is almost impossible to get a clear and bright image. Insufficient light will have a negative impact on the image-the image is blurred (due to long exposure) and "noise" appears. But we want a product photo with clear details.

Direct sunlight is not suitable, because it will make bright light in sharp contrast with dark shadows. Do not use the camera flash. In order to get clear and detailed photos, white paper is used as the background and a soft frame is used. In addition, the soft box can be replaced by an adjustable light source.

The common background color is white. But there are exceptions: if your website has a white background, the pictures also have a white background. In this case, the photo will lose its border.

Uniform style of shooting

This will make the product photos of online stores look similar. This means that they must have similar lighting, size and background. Uniform style enables you to get a uniform and neat appearance in the whole online store, and makes it easier for customers to check products.

Take pictures from different angles

Before buying, customers want to know more about products. This means that it is best to upload high-resolution product photos, not only to take photos of individual elements, but also to make objects as close as possible.

Using macro photography is a good solution. The benefits are obvious-you can learn more about the product.

Displays the actual size of the product.

Upload some photos of products in use. For example, those who sell household goods can take photos indoors. If you are selling accessories, please use friends around you as models and buyers to better understand the size and function.

Showing the use effect in available products can improve the sales effect to a certain extent.

Use the natural environment

There is nothing better than a new and unusual product display. Take photos from an unusual angle, use the surrounding environment, and seek a unique product display.

Take the time to find the right natural light, shoot the same product from different angles and different environments with a unified background, and be creative! You can take beautiful product photos without paying high product shooting fees.