What are the characteristics of advertising photography?

The characteristics of advertising photography:

Advertising photography is a form of photography created to publicize and promote products or services, which has the following characteristics:

1.** Outstanding products:

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The core goal of advertising photography is to highlight the products or services advertised. Photographers use composition, light and shadow to make products more eye-catching in photos.

2.** Emotional expression:

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Advertising photography is usually devoted to conveying emotions or stories through images to arouse the audience's * * *. By expressing the characteristics of products through photographic language, the perceptual way is more likely to arouse consumers' interest.

3.** Careful composition:

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Composition is very important in advertising photography. Photographers need to consider the balance of the overall picture, color matching, focal length selection and other factors in order to achieve the effect of attracting attention.

4.** Commercialization requirements:

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Advertising photography is usually business-oriented and needs to meet the brand image and market demand of customers. Photographers should understand the requirements of customers and translate them into image language.

5.** High post-production:

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Photographs of advertising photography usually need careful post-production, including color matching, retouching and synthesis. To ensure that the final effect meets the needs of advertising.

6.** Role:

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If the advertisement involves people, the photographer needs to emphasize the use scene of the product or service by shooting the image of the person and enhance the audience's singing sense.

7.** Creativity and uniqueness:

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If advertising photography wants to stand out, it needs visual creativity and uniqueness. Unique visual language helps to attract attention and improve the memory of advertisements.

Generally speaking, advertising photography pays more attention to conveying business information while artistic expression, and guides the audience's cognition and experience of products or services through carefully designed image language.

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