Traditional Culture Encyclopedia - Photography and portraiture - What is the advertising song of Adidas?

What is the advertising song of Adidas?

Justice's second album, named "Civilization 2011March 7-20116, Adidas launched the latest global brand promotion activities named" all adidas "to" Adidas ". This is the first time that the Adidas brand has brought together its three series: adidas Sport Performance, adidas Originals, Sport Fashion(NEO, Y-3, SLVR), and it is the highlight of this brand promotion activity by showing its involvement in different things. A brand-new TV advertisement that brings together many sports and performing stars of Adidas will appear on March 16, and a large-scale party will be held to celebrate the global birthday, officially promulgating Eason Chan as the global spokesperson of adidas Originals, and jointly inspiring the original trend charm of adidas Originals with Eason Chan. Many image ambassadors of Adidas, such as football star Leonard? 6? 1 Messi, David? 6? 1 Beckham, NBA star Derek? 6? 1 Ross, international pop queen Katie? 6? 1 Perry, a famous movie star in China, Eason Chan, the king of Chinese music, and Angela Baby, a popular Asian artist, all appeared on the stage, conveying the same belief with their most natural and authentic side: If you love what you do, please do your best. Adidas Originals is a brand of Adidas Group with originality and trend as its main theme. Eason Chan, the spokesperson of Adidas Originals for the first time, is keen on sports outside of work, especially tennis and football. On the other hand, Eason Chan has a unique trend antenna and fashion innovation, which coincides with the brand concept of Adidas Originals, and this unprecedented cooperation has set off a global original atmosphere. Abandoning the static shooting method of general advertising photos, the advertisement of 20 1 1 spring and summer is set in Eason Chan World Tour Concert. Adidas production team went to Canada earlier to shoot at the venue of the concert Toronto station. Cheryl Dunn, a famous photographer in new york, captured the most natural and frank side of Eason Chan on the stage without affectation. On the stage, Eason Chan put on the new clothes of Adidas Originals, such as Originals Jeremy Scott and adicolor's Originals series, which were very popular with people affected by humidity and enjoyed every moment on the stage. Although the outdoor temperature in Toronto was MINUS 10 degrees that night, Eason Chan's enthusiasm melted the whole venue and the atmosphere was high. Eason Chan would dance and run around the stage in every fast song session. Even photographer Cheryl said it was the most tiring shooting job she had ever had. Eason Chan threw himself into the performance and the concert ended successfully. In addition, he created the advertisement photos of Adidas 20 1 1 spring and summer with the most direct artistic conception and dynamics, echoing the slogan of Adidas "game face". Every advertisement photo can show Eason Chan's devotion and enthusiasm, and release positive energy cells.