What role can advertising shoot bring?

Optical photography is photography with commodities as the main object, which reflects the characteristics of commodities such as shape, structure, performance, color and use, thus arousing customers' desire to buy. Advertising photography is an important means to spread commodity information and promote commodity circulation. With the continuous development of commodity economy, advertising is no longer a simple business activity, it has become a mirror of real life and an important means and medium of advertising communication. Mass advertising photography is a category of photography at first, but it is closely related to advertising promotion. Many people regard advertising photography as pure artistic photography, which is actually a mistake. Although advertising photography and artistic photography are inextricably linked, they are actually different.

The role of advertising photography is very clear: to publicize the image of goods, introduce the characteristics of goods, and arouse consumers' desire to buy. In the era of fierce commodity competition, excellent advertising photography is an important link and means to increase competitiveness. As we all know, "creativity is the soul of advertising", and advertisements without creativity will be submerged immediately. The passivity of advertising audience is very common, and no one wants to consciously appreciate an advertisement except advertisers and advertisers. Only advertisements with unique creativity and great aesthetic feeling can make the public suddenly attracted unintentionally, from unintentional glance to attention, to appreciation and interpretation, thus leaving an impression. Originally, the intuitive and rich communication characteristics of photographic advertisements are unique in the melee for eyeballs. However, due to the lack of creativity, many advertising photographs are not satisfactory. How straightforward, less subtle, more imitation, less innovation. Exaggeration without connotation, aesthetic cutting and logical deformation can be seen everywhere, trying to cover up the deficiency of creativity with strangeness. This kind of photographic advertisement, which is neither novel nor formal, and divorced from the characteristics of goods, naturally has no market.