What preparations do you make before shooting an advertisement?

The preparations to be made before advertising are as follows: 1. Collect research data. It is necessary to know the name, performance, purpose, usage method, materials used, production technology and market sales of the advertised goods in detail to the advertisers, and to know the consumers and the comparison with similar products. Advertising companies should organize market research, advertising planning, copywriting, advertising creativity, and customer representatives to set up special planning teams to analyze and study the collected data, conduct advertising positioning, and determine the advertising theme. Second, provide advertising planning scripts. It is only a key step in the production of TV advertisements, and only a good advertisement planning script can make a good TV advertisement. In the preparation stage of advertising shooting, the director determines the producer of the advertisement according to the specific requirements of planning the script, including photographer, lighting engineer, sound recorder, makeup artist, artist and so on. Third, choose the expression of sound, choose models and actors. The director chooses different models and actors according to the needs of publicity. The director should work with the producer to study and imagine the expression of pictures and sounds and the effect they want to achieve. He must tell plays to models and actors, inspire actors to enter the role, and rehearse according to the storyboard. Fourth, shoot. When shooting advertisements on TV, we should highlight the theme picture that summarizes the content of the commodity center.

Sister Juan is still studying the first question.