What does the audience psychology include?

Audience psychology includes truth-seeking psychology (referring to the news audience's understanding of the real situation of their society and the world); Seeking quick psychology (in aesthetic psychology, there is also the characteristic of sneak peek); Short-term psychology (the amount of information obtained in a short time will be greater); Seeking novelty (news must report new people and new things to win with novelty); The psychology of seeking proximity (refers to the psychology that the audience is more likely to pay attention to the news that is happening around them or related to it).

1. Truth-seeking psychology: It refers to the news audience's need to know the real situation of their own society and the world and their fresh and changeable expectation psychology. The psychology of seeking truth reflects human rationality and human desire to know the world.

2. Agile psychology: it means that people pay attention to the objective value of news information in time, demand to see the latest news, and quickly adjust their psychology and behavior to adapt to social changes; In addition, in the aesthetic psychology, there is also a sneak peek.

3. Short-term psychology: For the audience, short-term psychology can not only get new information in time, but also get more information in a short time, and it also has psychological advantages such as easy understanding and no visual fatigue, so short-term psychology reflects the psychological needs of readers.

4. The psychology of seeking novelty: News must report new people and events in order to win with novelty and be fresh to the audience. The audience's expectation psychology in this respect is the psychology of seeking novelty.

5. Seeking closeness psychology: refers to the psychology that the audience is more likely to pay attention to the news that is happening around them or related to themselves. It is mainly manifested in psychological intimacy, such as the intimacy of the audience to familiar things, the intimacy of the audience's personal characteristics, and the familiarity related to the audience's knowledge and experience.