What is dual-core education?

Second, the construction content and objectives

(A) the connotation of "dual-core, two-way, dual-subject" talent training model

(II) Overall Construction Goal 3

Third, the implementation process.

(A) improve the school-enterprise cooperation system, mechanism and system construction

(B) school-enterprise linkage, the development of training programs

(C) Postal Unicom, strengthen the construction of teaching materials

(four) the real situation, * * * to undertake practical teaching.

(E) the combination of learning and doing, * * * to build a training base

(six) * * * with the evaluation, the implementation of double certificate graduation.

Fourth, conditional guarantee.

(A) the system guarantee

(2) Financial guarantee

(3) Resource guarantee

The effect of popularization and application of verb (abbreviation of verb)

(A) the model is mature, and students become talents.

(2) The guarantee is perfect and teachers grow up.

(3) Enjoy the base and make profits for the enterprise.

(4) Demonstration and promotion of radiation

Six, characteristics and innovation

(A) the professional quality training as one of the dual core, pay attention to moral education.

(B) school-enterprise cooperation-oriented, working process-oriented, situational teaching-oriented.

(C) Based on mutual benefit and win-win, build an integrated service platform between schools and enterprises.

I. Project background

General Secretary Xi Jinping stressed that it is necessary to deepen the integration of production and education, speed up the construction of a modern vocational education system through school-enterprise cooperation, and cultivate more high-quality technical and skilled personnel and skilled craftsmen in big countries. 202 1 National Vocational Education Conference once again emphasized that all localities, departments and vocational education fronts should adhere to the principle of giving priority to moral education, combining moral education with skill training, integrating production with education, and cooperating with enterprises.

Due to the single operation of resources in vocational colleges, especially public colleges, the idea and will of a single subject run through the whole process of professional talent training, which generally leads to a series of insurmountable difficulties, such as the disconnection between the professional curriculum and the selection of teaching materials and the actual needs of industrial enterprises, the shortage of school funds and the high cost of talent training. No matter in function or legal status, enterprises have failed to become the main body of professional personnel training, and vocational colleges have still failed to break through the traditional training mode of "single subject".

E-commerce major in our school is a pilot major of modern apprenticeship in Fujian Province. The e-commerce specialty group with e-commerce as the core is the service industry specialty group in Fujian Province, and it is also the A-class training specialty group of higher vocational colleges and specialty construction plans in Fujian Province. From the beginning, we actively explored the talent training mode, attached importance to the dual-core training of professional quality and professional skills, paid attention to the integration of teaching content and the actual needs of enterprises, and vigorously cultivated students' practical operation ability and innovation and entrepreneurship ability. After ten years' exploration and attempt, a "dual-core, two-way, dual-subject" talent training mode for e-commerce specialty has been formed by introducing enterprises into schools, ordering classes, developing apprenticeships and building a comprehensive service platform, and good training results have been achieved.

Second, the construction content and objectives

(A) the connotation of "dual-core, two-way, dual-subject" talent training model

Relying on the steering committee of e-commerce specialty construction, we will cooperate with regional leading enterprises and e-commerce parks. According to the requirements of professional core technology, typical positions and core skills, we should pay attention to the cultivation of students' core literacy and core competence, promote the two-way interaction among students, apprentices, teachers and enterprise masters, promote the two-way combination of enterprise real projects and course learning projects, and implement school-enterprise dual-subject education, as shown in figure 1.

Figure 1: "dual-core, two-way and double-agent" talent training mode

That is, according to the actual needs of cooperative enterprises, "students go out to study and practice in enterprises" and "introduce real projects of enterprises into schools" are equally important. The school builds a real working environment according to the needs of enterprises, integrates teaching contents, introduces the service work of cooperative enterprises in the form of projects, and introduces enterprise experts as part-time teachers, and implements task-based training mode according to the real production environment of enterprises. Through practical activities based on real projects, students can grow from students, apprentices who can perform tasks and apprentices who can innovate and apply to prospective employees and practitioners.

(2) Overall construction objectives

By exploring the mode of school-enterprise cooperation and the reform of personnel training mode, we will vigorously promote school-enterprise cooperation and form a reproducible "double-subject" education model of integration of production and education through institutionalization and process. Through in-depth enterprise research, listen carefully to the opinions and suggestions of enterprise experts on professional personnel training, and formulate a talent training plan suitable for enterprise needs. Incorporate the latest technology of enterprises into the teaching content, turn typical projects of enterprises into teaching cases, keep the teaching content consistent with the needs of enterprises, and build a curriculum system closely integrated with the needs of enterprises; The quality of personnel training has been comprehensively improved, and the employment rate of graduates has reached over 95%.

Through the implementation of double-qualified professional leaders, hiring enterprise technical experts as part-time teachers, and sending professional teachers to participate in on-site training and academic exchanges, a team of "double-qualified" professional teachers with reasonable structure and excellent quality has been created. Based on the principle of "* * building, * * enjoying and * * * winning", the professional training base in the school has been built, which can meet the needs of teaching and office work and has the functions of "teaching, training and actual combat".

Through the reform of e-commerce talent training mode, e-commerce specialty will be built into a provincial-level key specialty with close cooperation between industry and learning, high social and industry recognition, excellent quality of double-qualified teachers, comprehensive training mode of combining work with study, and remarkable achievements in project curriculum and teaching material construction, which will promote the development of related majors in e-commerce specialty group and play a leading role in the construction of e-commerce specialty in secondary vocational colleges in our province.

Third, the implementation process.

(A) improve the school-enterprise cooperation system, mechanism and system construction

Hold dialogue meetings among team members of construction projects in batches, solicit opinions and suggestions on professional development and incentive mechanism, formulate assessment and incentive system, and tilt to the domestic and foreign countries in terms of further study, project declaration, year-end assessment and scientific research awards according to their contributions to professional construction, so as to ensure the synchronization of teachers' growth and professional construction. Close cooperation between schools and enterprises, with talent training and technical services as the link, stimulates the endogenous motivation of enterprise investment professional group construction.

(B) school-enterprise linkage, the development of training programs

Dock the talent ability demand of the main job groups in the industry, keep consistent with the job groups, and adjust the ability system in the professional talent training plan every year according to the changes of the job groups to form a dynamic ability set. According to the dynamic ability set, we should coordinate the construction of relevant professional curriculum system, modularize the curriculum content and teaching methods, and form a talent training program based on national professional standards and meeting the needs of local markets.

An integrated teaching content (that is, the integration of knowledge, skills, attitudes, industry standards, professional qualification standards, etc. ) and integrated teaching mode (real post scene teaching mode), and establish a "quasi-professional" training curriculum system that integrates classroom teaching of enterprise scenes, edification of enterprise culture, experience of enterprise scenes and cultivation of professional habits to meet the post needs of e-commerce enterprises.

Figure 2: Experts attend professional construction seminars.

(C) Postal Unicom, strengthen the construction of teaching materials

Co-construction of courses by school and enterprise is an effective form for school and enterprise to achieve "complementary advantages, in-depth cooperation and mutual benefit", and it is also one of the important measures for the construction of e-commerce specialty in our school, deepening the practice of teaching reform and improving the quality of training applied talents. Through repeated argumentation and discussion with cooperative enterprises, we should meet the latest professional standards, industry standards and job specifications, closely follow the actual job workflow, adjust the curriculum structure, update the curriculum content, and deepen the curriculum reform of various modes.

Figure 3: Some course resources

Finally, a number of high-quality curriculum resources such as online store operation, cross-border e-commerce, and new media marketing have been formed. Among them, new media marketing is the fifth batch of provincial-level network quality courses.

(four) the real situation, * * * to undertake practical teaching.

The school employs enterprise personnel as "invited lecturers for enterprises entering the school" and enterprises employ professional teachers as "enterprise operation consultants". As the human resources training base of the cooperative company, the company provides personnel training services including vocational training and skill research for all kinds of employees by using the teaching resources of the school's software and hardware according to the company's requirements.

Figure 4: Mutual employment of school-enterprise tutors

(E) the combination of learning and doing, * * * to build a training base

Through school-enterprise cooperation and the support of relevant industry associations, several product platforms are built for students. Students can choose to become retail agents through the established product platform during their study in school, and build their own e-commerce practice platform by combining the theoretical knowledge of each semester. This employment-oriented professional construction not only conforms to the national encouragement policy, but also enables students to directly connect with relevant departments of enterprises after graduation, which greatly improves their practical operation level. Establish a smart business innovation service center and a Huangxing-Jinxing short video e-commerce visualization service base, and build a school-enterprise integration service platform.

(six) * * * with the evaluation, the implementation of double certificate graduation.

The school is responsible for theoretical teaching and experimental training teaching on campus, and issues graduation certificates and various vocational qualification certificates to students. The enterprise is responsible for apprenticeships, project organization and teaching, and issues practical skills training certificates to students.

Figure 4: Operation Mechanism of Apprenticeship Program

In order to meet the talent demand of enterprises, the core curriculum of posts is re-set according to the operation demand of enterprise projects, and the teaching content of the curriculum is reconstructed according to the needs of projects. The employees of the enterprise who settled in the school completed some professional course teaching tasks, so that all the core courses of the post were integrated into the project and the real integration of production and education was realized.

Fourth, conditional guarantee.

(A) the system guarantee

School-enterprise * * * set up a leading group to guide the construction of professional groups, establish a dynamic project management and evaluation mechanism based on target management, and implement phased target assessment and performance rewards and punishments. On the premise of ensuring the interests of both schools and enterprises, in the process of promoting the development of the project, the rules and regulations should be implemented first, and a set of practical implementation systems should be worked out through extensive research and enterprise exploration. Establish a regular self-evaluation and supervision system for the project. Monthly self-examination, summary, quarterly supervision, semi-annual comprehensive self-examination, timely sum up experience and promote typical; Find out the problem, rectify and implement it.

(2) Financial guarantee

Combined with the construction of model schools, double universities and double high professional groups in our school, priority is given to e-commerce majors, which effectively guarantees the construction funds. At the same time, because the economic benefits of school-enterprise cooperative enterprises are guaranteed, it also forms a feedback to professional construction, which provides financial guarantee for professional construction.

(3) Resource guarantee

Schools and enterprises implement the policy of mutual employment of teachers, base sharing and mutual education of talents. Implement the "double-headed" system of professional construction, hire the leading figures of modern business circulation industry in the region as the industry leaders of e-commerce professional construction, and be responsible for the consultation and development planning of professional group construction; Zhong Weimin is the school leader of specialty construction, responsible for the overall planning of specialty construction, the innovation of talent training mode, the construction of teaching staff and international exchanges and cooperation.

Hire enterprise backbone personnel with rich practical experience to teach in the school, and integrate the superior resources of e-commerce industry, enterprises and schools. School-enterprise cooperation, * * * to build a teacher training platform to enhance teachers' teaching, scientific research and technical service capabilities; Improve the joint training mechanism of teachers and implement the practice system of full-time teachers joining enterprises. Ensure the smooth progress of the reform of the training mode of e-commerce professionals.

The effect of popularization and application of verb (abbreviation of verb)

(A) the model is mature, and students become talents.

In the past three years, the major of e-commerce has adhered to the student-centered and post-oriented skills training, and implemented the "dual-core, two-way and dual-subject" education mode of school-enterprise cooperation, which has enriched the connotation of e-commerce talent training, and the school-enterprise has realized the integration of "* * * education", "post, competition and certificate" to help students become talents. A set of perfect construction system and process has been formed, which provides a reliable theoretical basis for the construction of other majors in the e-commerce professional group and the same majors in brother universities.

Figure 5: Lei 15 Graduate Entrepreneurship Project

Take Lei, a graduate of 19, as an example. This student is a typical case of accepting the "two-core, two-way and two-subject" education mode of school-enterprise cooperation. Its self-employment project won the first place in the vocational education track (secondary vocational school group) of the 20021Fujian Internet Innovation and Entrepreneurship Competition, and the annual turnover of the enterprise scale reached19.8 million yuan.

(2) The guarantee is perfect and teachers grow up.

E-commerce specialty has broken through the traditional concept of "unit personnel" in the construction of teachers by implementing the cooperation mode of introducing enterprises into schools. According to the working idea of "training from inside and introducing from outside", by sending professional teachers to the front line of enterprises and training bases, teachers' practical ability is improved, teachers' concepts are changed, and at the same time, the combination of "introducing talents" and "introducing talents" is actively implemented to create conditions for introducing high-quality enterprise technical backbone talents. There are 1 technical experts in Quanzhou, 2 famous teacher studios in Jinjiang, and 4 teachers are rated as backbone teachers in Jinjiang.

Figure 6: Master Studio of Professional Teachers

Teacher Liu Changlin is a member of the teaching and research group of provincial finance and business specialty, and the leader of Quanzhou finance and business specialty. Mr. Zhong Weimin, the leader of the professional group, was hired as a member of the expert database of Hubei E-commerce Association, an innovation and entrepreneurship tutor of many secondary and higher vocational colleges, and a member of the steering committee for the construction of professional groups.

(3) Enjoy the base and make profits for the enterprise.

In the process of school-enterprise cooperation, we should actively explore the mode of mutual benefit and win-win between schools and enterprises, and change the traditional unfavorable situation that schools focus on one-way requirements and enterprises lack enthusiasm and initiative. In the process of training base construction, under the same conditions, give priority to the interests of cooperative enterprises, let cooperative enterprises put forward the demand of building campus factory lieutenant colonel, so as to meet the operation of their campus projects and obtain economic benefits, introduce corporate culture elements into the campus, create a real production environment atmosphere, not only train teachers, but also create conditions for students' internship training.

Figure 6: Enterprises introduce schools.

School-enterprise cooperation * * * The same platform undertakes tasks such as e-commerce operation, technical service, job rotation training, project incubation, skills training, etc., and provides cross-border electronic commerce consulting services for traditional enterprises to help enterprises transform and upgrade; Provide all-round services such as innovative application of technical skills, brand building and upgrading, and internationalization. For all kinds of small and medium-sized enterprises in Quanzhou, we will carry out the talent training plan of smart e-commerce and cultivate technical and skilled talents through school-enterprise cooperation.

(4) Demonstration and promotion of radiation

The educational model of "dual-core, two-way and double-subject" cooperation between e-commerce specialty and enterprises has become the brand of our school. Jinjiang Vocational Education and Fujian Economic and Trade Channel made special reports. In 2020, this model has been promoted and implemented in many majors in the school, such as: Chinese cuisine major and Jinjiang Jinma State Guest Hotel, Food and Quanzhou Maidu Food to carry out the "dual-core, two-way, double-subject" education model. Relying on the "E-commerce Entrepreneurship Center", more than 50 e-commerce trainings were jointly held with the government to help nearly 100 traditional manufacturing enterprises transform and develop e-commerce business.

serial number

time

location

Training content

1

20 19.4

Chidian

Practical skills of taobao guest operation

2

20 19.7

Quangang

How to choose products and operate new stores

three

2020.8

Jianning

Basic course of e-commerce operation

four

2020.9

Chen Dai

E-commerce operation skills

five

202 1. 10

A clear stream

Training mode and practice of e-commerce talents jointly built by schools and enterprises

six

202 1. 1 1

Xiapu

Training mode and practice of e-commerce talents jointly built by schools and enterprises

Table 1: Some foreign training courses

Teacher Zhong Weimin went to Tangshan, Guilin and other places to give a special lecture on the training course of e-commerce specialty construction. Due to the excellent achievements of the school-enterprise cooperation mode, the e-commerce major in our school has become a model of the deep integration of production and education between local schools and enterprises, and in the past year or two, it has attracted the exchange visits from brother colleges in Fujian Senior Technical School, Quanzhou Industrial and Commercial Tourism and other provinces and cities.

Figure 7: Teacher Zhong Weimin went to the national training class to give a lecture on professional construction.

Six, characteristics and innovation

(A) the professional quality training as one of the dual core, pay attention to moral education.

Adhere to both professional quality and professional skills, and cultivate students' sense of social responsibility, innovative spirit and practical ability. Invite Quanzhou Xiuyu Media and other technical experts from cooperative enterprises and advanced models of Jinjiang entrepreneurship to give lectures on campus, collect and sort out the stories of Jinjiang people's internet entrepreneurship, create an educational environment for e-commerce professionals with glorious labor and valuable skills, and lay a cultural foundation for vocational education for cultivating craftsman spirit.

(2) It has realized the transformation of unilateral knowledge-based systematic teaching orientation and school-enterprise cooperation-oriented working process-oriented situational teaching orientation.

The school-enterprise cooperation mode of "Professional Construction Steering Committee+Enterprise Order Class" for e-commerce majors enables enterprises to participate in the whole teaching process. In the teaching process, the actual work task is the carrier and the actual work task is the carrier. Transform the actual working process into the learning working process, build a professional education model with the characteristics of professional posts and a working process-oriented action system, realize the integration of the working process and the school teaching process, and the professional training objectives are consistent with the talent needs of enterprises.

(C) Based on mutual benefit and win-win, build an integrated service platform between schools and enterprises.

The key to the success of school-enterprise dual-subject education lies in whether the two sides can find the combination point of cooperation and their respective interests, so as to achieve the purpose of resource sharing and mutual benefit. Only in this way can cooperation be deep and lasting. The cooperation between e-commerce major in our school and several enterprises can be carried out smoothly because both of us have scientifically analyzed the resources and advantages of both sides during the negotiation process, and fully demonstrated the benefits generated by the cooperation. Relying on 1 center, 2 "factories in schools", smart business innovation service centers and 2 "factories in schools", we will build a service platform for school-enterprise integration. School-enterprise cooperation * * * The same platform undertakes tasks such as e-commerce operation, technical service, job rotation training, project incubation, skills training, etc., providing e-commerce consulting services for traditional enterprises and helping enterprises to transform and upgrade. At the school level, while providing services, the work of educating people has been completed, and cooperative enterprises have produced corresponding social benefits and brand effects.