Breaking through the ceiling of traditional luxury, MANSORY tells you how luxurious a luxury car can be

Luxury is what many people pursue in their cars, but is the ultimate luxury of the original factory settings bound to come to an end?

BBA, which is already very luxurious, may still have hope, but Rolls-Royce and Bentley are just dreams for most people. I was lucky enough to become the owner of Ferrari and Lamborghini when I was a child. . Of course, both cars use AA batteries.

After modification, luxury cars that are "just look at them" can bring a higher level of personalized experience to wealthy people and break through the ceiling of traditional luxury. Perhaps it is on this basis that Personalized customization on.

It was once popular to use rich gold to embellish one’s luxury cars. As time goes by, rich people will inevitably get tired of rich gold – how can they be more showy? Gold bars have a price, but art is priceless. Ever since, personalized art customization has become a new pursuit of wealthy people, which is what today's protagonist Mansory is best at doing.

Born for luxury

In 1989, Kourosh Mansory, an Iranian-British technician, established Mansory in Brand, Germany, and the service of personalized customization and upgrade of luxury cars was also launched. . To this day, Mansory is best known for its carbon fiber modifications, body kits, lightweight wheel modifications, as well as interior design and personalization.

Mansory’s modification targets are mostly first-line luxury brands, so the starting point is very high. Super sports cars such as Lamborghini and Ferrari, and luxury cars such as Mercedes-Benz, Maserati, and Rolls-Royce are all within the scope of Mansory's modifications.

To some extent, Mansory technicians may also have a headache. Imagine that in the past, civilian modifications had a budget, and ordinary "plain cars" also had a lot of room for upgrades - "I have a budget of 50,000 and want to upgrade the appearance."

But I chose Mansory's Car owners often don’t have a budget, so long as the final result is – “I’ll give you this 1 million first, and modify it at this price, and then we won’t worry if it’s not enough.”

The original car is already close to the extreme, which may be the worry of Mansory’s designers. One is budgeting carefully within a limited budget, and the other is thinking about how to spend the money and make it happen.

This is also true. If Mansory wants to meet the personalized customization needs of car owners, it can only open up a modification route with a different style. Their works are more like walking on the edge of individuality and weirdness. Although dangerous, they can always reach the end safely.

But some people will say: "The main reason is that the car itself is of good quality. Can you try to modify it into a Xiali like this?"

Live for individuality

In It dazzles passers-by in visible places, and impresses car owners in hard-to-see places. This is the most straightforward expression of most people after seeing Mansory modification cases.

Take the Rolls-Royce Cullinan as an example. When the original car is driving on the road, it already keeps other cars away from it. After modification, passers-by may have to give it another lane.

From the side, the height of this Cullinan has been reduced a lot, and it uses a blue and silver color scheme.

When the car door opens, the color of the interior makes people afraid to get in the car.

Take a closer look at the LOGO in the middle of the steering wheel. It seems a bit similar to a certain brand's car logo...

The customized solution even includes child seats. A heart-wrenching sentence suddenly came to mind - "You will have this kind of car when you are born; don't think about it if you don't have it when you are born."

The above pictures fully demonstrate Mansory’s characteristics of “craving passers-by”, and this picture is about modifying invisible places. Notice the stripes on the hood!

When night falls and the starry sky lights up, Mansory’s South America is suffocating.

Crazy for Art

I remember that Lamborghini had a car that was not roadworthy and had no reverse gear, called Sesto Elemento (Sixth Element). The car is very handsome, but rich people definitely want to have an extremely lightweight Lamborghini that can go on the road. For players who pursue performance, carbon fiber is a good thing. What should we do? So the car owner found Mansory.

Just like the "pancakes and eggs" principle mentioned before, like carbon fiber? The whole car is arranged! It is understood that the owner of this Aventador LP750-4 Superveloce is the art dealer and billionaire James Stunt.

The power of this beast has been adjusted by Mansory, with the maximum power reaching 830 horsepower.

Except for areas that affect comfort, everything else has been changed to carbon fiber. Don’t you like adding eggs? I'll just give you an egg pancake...

Modified to stand out

Of course, the aesthetics of some Mansory modified works still vary from person to person.

Think about it, this is the seedling of a luxury car, but it has already been carefully designed by the original factory when it was born, which makes it more difficult to modify.

Is it to break through the original rules and create individuality? Or perform artistic processing according to the original design ideas? This is something Mansory needs to consider.

If the blue color of Cullinan is a trend, the blue color of Urus is personality.

Different from the starry sky top, Mansory has prepared a starry sky frame for this Urus.

Wrapped in a carbon fiber shell, there is a "beast" living in the body of this Urus.

Why click on it

For most car fans, Mansory's works are more like photography works with strong artistic flavor, and they are also dazzling stars in the vast sea of ????stars at the auto show.

Many people will sigh when faced with reviews of luxury cars: "I dare to click on this." Maybe they are thousands of miles away from us, or maybe they are limited in dreams. The rich people came up and added 20 eggs. We started by adding a bag of spicy strips, so we can also have our own taste.

If you have a dream, maybe it will come true one day.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.