What is an enterprise's album design?

Speaking of VI design of enterprises, I believe everyone should be familiar with it. What is the picture book design of the enterprise? The nature of album design is basically the same as VI design. It is one of the advertising media for enterprises to promote their own culture and product characteristics, and it is also the business card of enterprises. A good enterprise album design should truly reflect the contents of goods, services and image information, and clearly introduce the style and characteristics of the enterprise. Make it an important medium for enterprise products and consumers in marketing activities and public relations activities. Therefore, album design is also very important for the development of enterprises. Now I want to design an album design that meets the requirements of various enterprises. What elements should I pay attention to? Baibo design helps you understand in detail.

1. album design elements 1. Conceptual elements, the so-called conceptual elements, are those things that don't actually exist and can't be seen, but can be felt by human consciousness. For example, when we see a figure with sharp corners, we feel that there are some points on it and edge lines on the outline of the object. Conceptual elements include: point, line and surface.

2. Visual elements: conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually embodied by visual elements, which include the size, shape and color of graphics.

3. Relational elements: How to organize and arrange visual elements on the screen depends on relational elements. Including: direction, position, space, center of gravity, etc.

4. Practical elements: meaning, content, purpose and function of design.

Second, the composition of points, lines and planes in the design of picture books: images are the external characteristics of objects and can be seen. Image includes all parts of visual elements, and all conceptual elements, such as points, lines and surfaces, also have their own images when they are seen in the picture.

Basic form in graphic design: in graphic design, it consists of a group of identical or similar images, and each unit becomes a basic form. The basic form is the smallest unit, and the best composition effect can be obtained by placing and combining according to certain composition principles.

1. Combination: In composition, due to the basic combination, there is a combination relationship between shapes, mainly including:

2. Separation: There is no connection between shapes and there is a certain distance.

3. Contact: The edges between shapes are just tangent.

4. Overlapping: There is an overlapping relationship between shapes, resulting in a spatial relationship.

5. Overlapping: The transparency of shapes overlaps with each other, but it does not produce a spatial relationship between the upper and lower.

6. Combination: Shape and shape are combined with each other to form a larger new shape.

7. subtraction: form and form cover each other, and the covered place is cut off.

8. Overlapping: The shapes overlap with each other, and new shapes are generated where they overlap.

Thirdly, color is an important part of many elements in album design. It can create an atmosphere, contrast the theme, strengthen the visual impact of the layout, and directly attract people's attention and emotional response; On the other hand, it can reveal the personality characteristics of themes and images more deeply, strengthen perception, leave a deep impression on people, and give people beautiful enjoyment while transmitting information.

The color design of the album should proceed from the whole and pay attention to the overall consistency of the color relationship between the constituent elements, thus forming a basic tone that can fully reflect the theme content; Consider the contrast and adjustment of various factors such as lightness, hue and purity of color. The designer's accurate grasp of the main tone can help readers form an overall impression and better understand the theme.

4. Graphics is a visual language, which uses images and colors to spread information, ideas and exchange ideas intuitively. It can transcend national boundaries, eliminate language barriers and enter various fields to communicate with people. It is a universal visual symbol of human beings.

In album design, the use of graphics can play the following roles:

1. Attention. You can effectively use the visual function of graphics to attract readers' attention. This kind of intense "gaze effect" produced in an instant can only be realized by graphics.

2. Look at the reading function. Good graphic design can accurately convey the theme and make it easier for readers to understand and accept the information it conveys.

3. induction. Hunt the reader's curiosity, make the reader attracted by the graphics, and then lead the vision to the text. There are many ways of graphic representation. Traditional painting and photography methods can produce graphics and images with different appearances and styles.

Fifth, all kinds of arrangement methods and rules described in the chapter of arrangement design are also applicable to the design of picture books. It should be noted that there are many changes in the way and format of the album, and it should be treated differently according to different situations when designing.

1. An album with few pages and small area should be designed with striking layout features; Colors and images should be clear and prominent; Among the elements of layout design; The text can be larger.

2. For photo albums with more page numbers, due to the more content to be expressed, attention should be paid to the use of grid structure in arrangement to achieve a unified overall feeling; It is necessary to emphasize the changing relationship of rhythm, leaving some gaps; The relationship between colors should be coordinated as a whole.

The above is the answer to the key and basic common sense of album design. When designing an album, we only need to find out the characteristics of * *, set some standards, arrange these main elements or key points, and then design other elements. Grasp the key points, control the overall layout with points, seek change in unity, seek unity in change, and achieve harmonious and perfect visual effects.