What is the driving force behind the creation of the Absolut Vodka brand?

Creative development

Using absolute perfection as a model, a series of advertising creativity has evolved, which is absolutely attractive and absolutely peak. This advertising creative model continues to this day and is unmatched by anyone. It was also very popular.

"Always the same, but always different." Each work gives people the same pattern, but gives people a very different feeling. From absolute products to absolute objects and later to absolute cities, art, festivals, tastes, clothing, theme art, European cities, countries and other series, every work surprises people.

The Absolute City series arouses people's excitement about the city, and the Absolute Art series enhances the brand's artistic avant-garde color. Then combined with its unique bottle shape, it was linked to life, expressing a unique absolute philosophy. People gradually fell in love with the various opinions expressed by this quirky bottle, which became a fashion at that time. This is in line with today's Jiang Xiaobai's expression bottle has the same purpose but the same purpose. ?

However, excellent advertising effects cannot only rely on excellent creativity, but also cannot be separated from excellent execution. At this point, TBWA Advertising Company also made an absolute execution. The Absolute Vodka advertisement executed by them created a miracle of opening the market using only print media. During the production process, the theme and production quality of each advertisement were greatly improved. Absolutely attached importance to it. They even spend a lot of money to hire high-level photographers to capture the transparent texture and spirituality of the bottles in a delicate and moving way. The production cost of the highest concept unit is as high as 40,000 US dollars.

They are based on absolutes, but not limited to absolutes. They constantly choose new themes to keep the brand fresh.