What is the scheme of LOGO design and color matching?

Yellow is a dazzling color, usually used to attract people's attention. Yellow will give people a feeling of happiness and childlike innocence, which is very suitable for family-oriented service logo such as toys and family dinners.

grey

As a neutral color, gray looks cold on the one hand and can be well coordinated with other colors on the other. In a sense, gray is closer to black: it shows authority rather than toughness. Powerful but not too secretive enterprises generally use gray.

white

White symbolizes purity in color psychology and gives people a perfect, simple and flawless feeling. It is usually matched with other colors, so it is very important to choose the right other half. As shown in the figure:

red

Red is a strong color, which can arouse strong emotions and attract or strengthen people's attention. Many restaurants will light up red lights to satisfy diners' desire to eat. At the same time, red also represents driving force and energy. As shown in the figure:

blue

Blue is the most used color in the company logo. Blue conveys confidence and success while giving people a sense of calm, with almost no negative emotions. As shown in the figure:

green

Green symbolizes life and vitality, represents respect and peace, and is usually associated with finance, insurance and nature. Environmental protection companies like to use this color. In addition, green is also common in computer software, health, food, sports and outdoor industries.

brown

As a warm color, brown represents nature (trees and the earth), which means advantages and benefits. It won't attract much attention, but it can create a harmonious and concise atmosphere. Brown can also trigger serious and responsible emotions. Therefore, many construction companies, law firms, real estate agents and other institutions will use this color in logo.

black

Black represents strength and shows the strength of the enterprise. Any logo that wants to give people a sense of authority only needs some black elements. For example, Nike and Adidas, their logo will give people a feeling of "I am very powerful when I wear them". As shown in the figure: