Disassemble niche APP Pott with five elements of user experience

Recently, I learned about the five levels of user experience, that is, the five elements, and I want to use it to disassemble and analyze niche apps and Pott.

As shown in the figure, these five elements are from bottom to top, from abstract to concrete: strategy layer, scope layer, structure layer, framework layer and performance layer.

The strategic layer is the bottom and foundation of a product, which includes two aspects, product positioning and user demand.

Product positioning:

Pott is a high-quality photo sharing community based on city location. You can generate your own map of the world in Pott, or you can discover new places in the world with urban explorers. This is the official introduction of Pott, from which we can see that Pott's product positioning should be a content community product based on high-quality urban mito.

User requirements:

For travel photographers: through this platform, you can publish your own beautiful photos and get the attention and praise of others.

For urban explorers, this platform can be used to discover new places in the same city, saving users the cost of exploring the city.

For ordinary users, you can also unlock the location by uploading photos and punching in.

According to the product positioning and user pain points determined by the strategic layer, the scope layer determines the basic functions and core functions of the product to solve the pain points.

Basic functions:

Release dynamics: As a content product, release dynamics is essential.

Chat function: interested people can directly initiate a chat.

Features:

Publish Dynamic by Location: When publishing dynamic content products, you can add geographical locations, such as WeChat friends circle and Weibo. When Pott releases the dynamic, it can be released directly according to the geographical location when the photo was taken, which saves the time for users to find photos in the same place.

Generate Footprint: When Pott releases the trend, it must release the location, which is also determined by the product positioning. In addition, Pott can also generate a private footprint map according to the dynamic location published by users, which can come from China or the world. This function increases users' willingness to share and can attract more users to participate.

Wave: After a place is dynamic, the system will push users who just punched in here, and you can wave directly to these users to improve the user activity of the product.

Product structure diagram

Core function flow chart

Select the process of publishing dynamics here.

Local recommendation of recommendation page

This interface is the home page after opening the APP, but it is not consistent with the "local" logo above. It only recommends high-quality locations instead of recommending "the nearest me" first. Personally, I think this is because the pictures in high-quality places are better in quality and more attractive to users.

Switching from the top to the "recommendation" interface pays more attention to the display of pictures and retains the search entry, but the stacking of a large number of pictures is also a bit messy, which easily makes users feel dazzled.

The "attention" interface is relatively simple, and the search entry is also reserved. At the same time, you can see some comments, likes and collections more intuitively.

Clear structure: the tab at the bottom shows the appropriate functions, so users can understand the function entrance of the application at a glance, and the structure is basically clear.

Simple and beautiful: all kinds of icons have no text description, which is very simple and consistent with the overall style of APP. However, the lack of written instructions also increases the difficulty for users to use it.

This APP is simple and generous, suitable for the habits of young people, and also conforms to the collection habits of contemporary young people. Punching in the place where you have been has promoted the impulse of young people to open the APP again. But the content audit is not good enough. In the process of use, many users have released some characters, which can not promote the healthy development of the whole APP.

This is the first time to analyze the whole product with "five elements of user experience", which has improved my thinking to some extent, but there are still many shortcomings. I hope everyone can give me advice.